Online Course in Marketing and Communication

Best Online Courses in Marketing and Communication 2017

Marketing and Communication

In an online course, students learn over the internet from their own location using a computer. Online courses have become quite popular, as they offer students the flexibility they need to learn on their own time. To optimize the effectiveness of online learning, materials such as videos, interactive modules and online textbooks are often provided.

What is an online course in marketing and communication? During the course, students can explore the processes involved with the movement of goods and services from concept to customer. They may look at topics such as product development, price determination, distribution and promotional strategies. Other areas covered might include advertising, packaging, sponsorship, public relations and merchandising. Courses in this area typically incorporate elements of both marketing and communication with the goal of figuring out ways to best reach consumers.

There are multiple advantages of taking an online course in marketing and communication. For instance, the skills gained in the field can be valuable and helpful when it comes to learning how to better connect to customers and determine what they want out of a specific product.

The costs that come with taking an online course in marketing and communication will likely differ depending on the school and the program. To get the proper information on tuition prices, it is a good idea to research your favorite schools and contact them.

Online courses in this field can teach valuable career skills, and taking this course may be helpful on your journey towards securing a position. Areas where marketing and communication professionals can work include market research, public relations, brand management, promotions and advertising. Job titles can include market research director, market analyst, brand manager, product development manager, advertising manager, account planner, media director and promotions assistant.

If you would like to learn from home or take a course from a school not in your area, online courses could be the perfect option. To get started, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

Read More

Social Media for Business - Certified

New Skills Academy
Online Part time 2 hours Open Enrollment United Kingdom UK Online

This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists. [+]

Apply Now - Special Offer

The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. So far as your social media audience in concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites. The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels. This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists. What you will Learn / Course Modules Introduction What is Social Media? Introduction to POST Methodology Websites and Microsites Facebook LinkedIn Twitter Blogging Video Bringing it all Together Is Social Media Worth It? [-]

PMI Agile Certified Practitioner (PMI-ACP)®

E-Careers
Online Part time 12 months Open Enrollment United Kingdom UK Online Langley Marish + 1 more

Gain essential skills with this globally recognized Agile Certification offered by PMI which formally recognizes your knowledge of Agile principles and your skill with Agile techniques. [+]

What are the objectives of this course? Using Agile project management techniques, this course introduces students to the concepts behind formulating a project plan, building the resources required to see the project through to completion and executing the plan. The fundamentals of the Agile methodology and how that framework applies to any project. Using Agile planning, monitoring and adoption to build the framework for a project. Using Agile estimation techniques to define resources, budget and time for project stages. Building the communications channels required to keep stakeholders informed of progress and activity towards goals. Applying Agile quality control techniques to ensure the high standard of project deliverables. Mastering the skill of negotiation to assist with project progress. Applying risk management techniques to minimise problems and challenges encountered during the Agile project lifecycle. Building Agile metrics that help accurately measure project progress and value. Who is it intended for? The course is an essential one for IT project managers and software developers who want to improve their skills within Agile project management, boost their employment options or who want to improve the quality of their software production. Requirements There are no prerequisites to take the course, in order to take the exam you need to meet the following criteria: 2,000 hours of general project experience working on team. If you currently hold PMP you will satisfy this requirement. 1,500 hours working on agile project teams or with Agile methodologies. 21 contact hours of training in agile practices (PDU’s) What marks this... [-]

Course in Business Foundations (Beginner)

Coursera
Online Part time 6 months Open Enrollment USA USA Online

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In four courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. [+]

Top Online Courses in Marketing and Communication. In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In four courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge. Courses Introduction to Marketing Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal... [-]

Course in Advertising

International Career Institute
Online Full time Part time Open Enrollment United Kingdom London

ICI offers an advertising program aimed at individuals looking for a brief yet comprehensive course. Take the course quickly and conveniently through online distance learning and be able to build a career in advertising in no time. [+]

ICI offers an advertising program aimed at individuals looking for a brief yet comprehensive course. Take the course quickly and conveniently through online distance learning and be able to build a career in advertising in no time. Course Outline Our advertising curriculum is divided into three parts, namely: Advertising; Selling; and Distribution and Channels of Distribution The Advertising section is composed of the following chapters: General Concepts of Advertising The Advertising Agency The Creative Process in Advertising Memory Mechanisms in Advertising Selling section includes: Sales Promotion Personal Sales For Distribution and Channels of Distribution: Distributed Goods Distribution Channels Self-Service Outlet Classifications of Middle Men Policies and Strategies of Distribution Zoning Career Prospects Advertising is an enthralling field. Setting foot in an industry that affects behaviour of consumers can be both rewarding and challenging. With an ICI advertising certificate or diploma, you can be part of this industry and join: Advertising and Public Relations Agencies Advertising and Marketing Departments Retail Advertising Department Metropolitan, Suburban and Country Newspapers Magazine Publishing Companies Television and Television Stations The average amount an advertising professional earns is about $75,000 a year. [-]

Executive Program In Digital Transformation Of The Company

inesdi - Digital Business School
Online Full time 300 hours April 2017 Spain Madrid Barcelona Valencia Spain Online + 3 more

Internet, digital and social platforms and information technologies are transforming everything in its path. The growth rate of technology is exponential, while individuals, organizations and society in general, we move with a linear velocity change. [+]

Top Online Courses in Marketing and Communication. Internet, digital and social platforms and information technologies are transforming everything in its path. The growth rate of technology is exponential, while individuals, organizations and society in general, we move with a linear velocity change. Given this complex and unstructured reality, CEOs and business managers face important strategic questions: What is the real impact of digital technologies and social platforms and in my business model and my processes? What new organizational capabilities must develop in order to have a sustainable and competitive business in this new digital environment? How to put the customer at the center of the organization? How should I implement and evolve in the adoption of these technologies and the transformation of my company? GOALS Upon completion of the program, business executives will be better prepared for: Analyze the latest digital trends, assess their impact on business strategy and identify new opportunities in the digital environment. Build new models based on digital platforms and oriented / focused towards the business client. Transform your organization and the value chain of your business through the adoption, use and exploitation of digital platforms and information technologies. Develop a digital culture and intra-enterprise in the organization that allows display processing and adding value to the business. Acquire fundamental knowledge of the digital economy and the adoption of digital platforms to lead processes of transformation to digital models. Identify the most critical data and information that the organization needs to collect and analyze business development.... [-]

24 minute Sales

Potential E-Learning
Online Full time Open Enrollment United Arab Emirates Dubai

Through this program, we aim to practically and efficiently empower individuals by providing a step by step guide through the sales process. The program output would allow job seeking sales professionals to get an understanding of the enterprise sales process while also allowing seasoned sales professionals to organise their sales plan and get an actionable guide at the end of the course. [+]

Why did we develop the course? Professional sales skills especially Enterprise Sales (B2B) are unfortunately not taught in Universities or Schools. This is despite the fact that all businesses need sales and as such there are many jobs and opportunities available for productive sales individuals. Through this program, we aim to practically and efficiently empower individuals by providing a step by step guide through the sales process. The program output would allow job seeking sales professionals to get an understanding of the enterprise sales process while also allowing seasoned sales professionals to organise their sales plan and get an actionable guide at the end of the course. Who is it for? Anyone that is new to enterprise sales or wants to refresh their overall sales skills including: Recent Graduates, Sales Representatives, Account Managers & Entrepreneurs To request more information, fill in the enquiry form on the right side of this page or visit the school's website here and use the unique code above to receive a discount on course fees! [-]

Marketing Basics Online Short Course

Courses for Success
Online Part time Open Enrollment USA USA Online

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. In this course you will be given an introduction to marketing and its benefits. [+]

Top Online Courses in Marketing and Communication. Get a Better Understanding of Marketing and Grow Your Business Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. In this course you will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed. Marketing Basics will provide the basic knowledge to show you how to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist in making marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing. By the end of this course, you will be able to: Define your market Know the different types of marketing and ways to use them Learn effective ways of communicating with the customer Know how to set marketing goals and strategies Recognise common marketing mistakes and know how to avoid Course Fast Facts: Easy to follow and understand Only 6 to 8 hours of study is required 12 months access to course Delivered 100% on-line and accessible 24/7 from any computer or smartphone You can study from home or at work, at your own pace, in your own time Download printer friendly course content Certificate (IAOTS Accredited) Course Delivery Courses are accessed online... [-]

Personal Brand: Maximising Personal Impact

Stratford College Of Business Management
Online Part time 3 months Open Enrollment United Kingdom Telford

In this course, you'll learn what a brand is and how you can leverage it to make a personal impact. [+]

In this course, you'll learn what a brand is and how you can leverage it to make a personal impact. You'll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). You'll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public. Abigail Van Buren, the writer of Dear Abby, once said: "There are two kinds of people: those who come into a room with the attitude, Here I am! and those who have the attitude, There you are!" This course is an exploration about the type of impact we want to have in life and work. [-]

Higher Marketing And Digital Advertising Program

Spain Business School
Online Part time 6 semesters September 2017 Spain Madrid Spain Online + 1 more

In the midst of an unprecedented crisis few sectors that continue or have a bigger push to market and steady progress. The increase in digital consumption makes these disciplines professionals are sued every day, more in a continually changing environment. The Superior Digital Marketing through the right combination of general knowledge and ... Program [+]

Top Online Courses in Marketing and Communication. In the midst of an unprecedented crisis few sectors that continue or have a bigger push to market and steady progress. The increase in digital consumption makes these disciplines professionals are sued every day, more in a continually changing environment. The Superior Digital Marketing Program, through the right mix of general and specific knowledge, allows students to acquire the skills to have a substantial competitive advantage in developing their career skills. For all these reasons, if your future is in marketing, you think digital. THIS COURSE HAS A 50% SCHOLARSHIP FOUNDATION OFFERED BY SPAIN BUSINESS SCHOOL Addressed to The Superior Program in Marketing and Advertising Digital is aimed at all kinds of professionals requiring enter the digital environment concerns on the part of the digital marketing sector of great current demand. It is designed for both profiles management level to middle management, technical profiles, independent professionals, businessmen, entrepreneurs, etc. Succeeding The Superior Program in Digital Marketing has the perfect combination of professionals and teachers to give a theoretical and practical nature and present the latest trends in the digital environment for students to achieve the best specific objectives of the program: Knowing, understanding and applying digital technologies Mastering search engine marketing techniques Meet the new social techniques Approaching trends digital environment Ability to measure and achieve results on actions Advertising in Digital Media Affiliate Marketing. It is also intended to achieve the following overall objectives for all programs Business School Spain: Efficiently directing... [-]

Curso online de Marketing en redes sociales y móviles (17ª edición)

UAM Universidad Autónoma de Madrid
Online September 2017 Spain Madrid

Curso online de Marketing en redes sociales y móviles (17ª edición) [+]

Curso online de Marketing en redes sociales y móviles (17ª edición) [-]

Higher Learning Teaching Assistant Course

Oplex Careers
Online Part time Open Enrollment United Kingdom UK Online

The online CPD Accredited Level 4 Higher Learning Teaching Assistant course will provide learners with an insight into how to effectively work in the classroom environment. Whether it is primary, secondary or an SEN school setting, this Level 4 higher learning teaching assistant course covers all the important aspects that need to be learnt. [+]

Top Online Courses in Marketing and Communication. The online CPD Accredited Level 4 Higher Learning Teaching Assistant course will provide learners with an insight into how to effectively work in the classroom environment. Whether it is primary, secondary or an SEN school setting, this Level 4 higher learning teaching assistant course covers all the important aspects that need to be learnt. Whether you are currently working in a role an want to gain knowledge or you just want to add this course on your CV, you can get started instantly and start learning all the important aspects about teaching assistance. Course Highlights Price: Only £59.00 Was £349.99 Course Type: Online Course Duration: 90 hours, recommended hours Syllabus: 12 course modules Tutor Support: Full tutor support included Exams: Yes, exam fees are included. Start learning: you can start your online learning 24/7 and study towards your goals. Fine Print Qualification: Level 4 CPD Award Certificate: PDF Certificate included with course, optional Hard Copies £9.99. Access: Unlimited 24/7 access for 12 months, option to extend if needed. Compatibility: Desktop, Mac, Laptop, Tablets, Smartphone and Smart Devices With over 90 hours of learning split across 12 easily accessible modules, the course has been designed to provide learners with an enjoyable and informative learning experience. The Level 4 Higher Learning Teaching Assistant course is studied online, meaning you can study in your own time, at your own pace, on your own schedule. Study whenever it suits you best, day or night. You’ll have access... [-]

Course in the Secret Power of Brands

FutureLearn
Online Full time Part time 6 weeks Open Enrollment United Kingdom UK Online + 1 more

If you’re developing a career in branding -­ or if you work in a related area, like strategy, marketing or innovation -­ this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like. [+]

Why join the course? Brands are the most potent commercial and cultural force on the planet. Think about McDonald’s, Apple, Manchester United, Tate, Google or even Harry Potter. This free online course will help you get under the skin of such brands, and ask how and why they become so powerful. The University of East Anglia has teamed up with one the world’s most influential brand consultancies, Wolff Olins, to bring you this course. It’s built on their hugely successful joint MSc in Brand Leadership and shares the same course leader -­ renowned branding consultant, Robert Jones. Where could this course take me? If you’re developing a career in branding -­ or if you work in a related area, like strategy, marketing or innovation -­ this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like. What and how will I learn? You’ll learn directly from practitioners at companies like Virgin and Google, and watch brand experts in action. You’ll get a rich mixture of powerful theory and practical tools. With branding changing so rapidly, you’ll get the very latest insights and methods from the converging worlds of technology, design and brand. The course ends by setting up the next stage of your journey. We’ll be opening up the many topics in branding that still need research. And you’ll learn how to define your own personal brand, and plan the... [-]

CIW E-Commerce Specialist (QCF)

UK Open College
Online Part time 140 hours Open Enrollment United Kingdom UK Online

To stand out as an increasingly valuable member of a Web or marketing team, you need a working knowledge of e-commerce standards. The E-Commerce Strategies and Practices course is for the individual who already understands the foundations of Web technologies and wants to become proficient in e-commerce practices and site design. [+]

Top Online Courses in Marketing and Communication. To stand out as an increasingly valuable member of a Web or marketing team, you need a working knowledge of e-commerce standards. The E-Commerce Strategies and Practices course is for the individual who already understands the foundations of Web technologies and wants to become proficient in e-commerce practices and site design. Target audience: Web designers, Internet consultants, IT professionals, Marketing professionals, Web and graphic artists & Business professionals Qualification: CIW (Certified Internet Webmaster) E Commerce Specialist Accredited: Yes QCF Recognised: Yes at level 4 Awarding Body: CIW Start Date: Anytime - We enrol 365 days a year Duration: Flexible - Approx 140 Hours - 12 Months Max Support Credit Value: 20 Syllabus Unit 1: Be able to host a functional e-commerce site Analyse site requirements Implement a functional e-commerce site Implement web based e learning resources Manage an online database Install and manage online payment service Administer a knowledge base Unit 2: Be able to support supplier transactions Manage internet transactions Manage web server technology Evaluate & optimise site performance Implement & support secure transactions Manage site security & data privacy Unit 3: Understand legal & ethical marketing Evaluate and implement brand awareness resources Review legal and intellectual property issues Plan & implement e-commerce marketing Manage customer services Pre-requisites Students looking to enrol onto this course should meet the following criteria: Be aged 16 Years or above Possess a solid knowledge of the english language Have access to a PC running windows and... [-]

Mastering Mathematical Finance Online Courses - Discrete Models of Financial Markets

Department of Mathematics University of York - Online Programs
Online Part time 4 - 8 months August 2017 United Kingdom York

Relatively elementary mathematics leads to powerful notions and techniques - such as viability, completeness, self-financing and replicating strategies, arbitrage and equivalent martingale measures - which are directly applicable in practice. The general methods are applied in detail to pricing and hedging European and American options within the Cox–Ross–Rubinstein (CRR) binomial tree model. [+]

The courses are based on 8 books from the "Mastering Mathematical Finance" (MMF) series published by Cambridge University Press. There are 8 individual courses - each covering the contents of one of the books. Delivery is by means of one-to-one tutorials conducted via Skype by the authors and editors of the series, and regular coursework. Who are the courses aimed at? The courses are designed to meet the continuing professional development and training needs of: Finance or IT professionals working in quantitative finance and risk management Individuals seeking a career change, managers who need to keep abreast with progress in these fields Prospective students who would like to prepare for entry to relevant postgraduate degree programmes Pre-sessional course (Pre-sessional course "Mathematics for Quantitative Finance" - This course is suitable for candidates who need to consilidate their mathematics background before embarking on some or all of the 8 courses. Cost - £1500) Method of Delivery List of Courses Each online course to be based on a book from the MMF series, with an additional set of exercises, and involves 10 rounds of activities culminating in 10 one-to-one online sessions. Each course takes aproximately 4 - 8 months to complete. Each of the 10 rounds consists of: self-study based on the book, problem solving: solutions submitted and marked electronically, model solutions to the problems attempted, written feedback on the work submitted, one-hour one-to-one online session via Skype with screen sharing, conducted by one of the authors of the MMF series, tailor-made for... [-]

Online Professional Development award in International Business (PDA)

Taaleem College of International Studies
Online Full time 12 months July 2017 India Mohali Singapore + 1 more

TCIS's Professional Development Awards (PDAs) in International Business are designed to develop and deliver high level skills in a sharp, flexible and focused way. The focused programs help management professionals gain skills in very specific areas in a cost effective manner without losing focus. [+]

Online Professional Development award in International Business (PDA)

TCIS's Professional Development Awards (PDAs) in International Business are designed to develop and deliver high level skills in a sharp, flexible and focused way. The focused programs help management professionals gain skills in very specific areas in a cost effective manner without losing focus.

The programs are designed in cooperation with professional societies and industries to provide either entry level knowledge and skills or professional growth and development specific in the area of International Business.

TCIS currently offers two PDA's in International Business:

    PDA in International Marketing     PDA in Global Operations Management ... [-]