Online Course in Marketing and Communication

Best Online Courses in Marketing and Communication 2017

Marketing and Communication

In an online course, students learn over the internet from their own location using a computer. Online courses have become quite popular, as they offer students the flexibility they need to learn on their own time. To optimize the effectiveness of online learning, materials such as videos, interactive modules and online textbooks are often provided.

What is an online course in marketing and communication? During the course, students can explore the processes involved with the movement of goods and services from concept to customer. They may look at topics such as product development, price determination, distribution and promotional strategies. Other areas covered might include advertising, packaging, sponsorship, public relations and merchandising. Courses in this area typically incorporate elements of both marketing and communication with the goal of figuring out ways to best reach consumers.

There are multiple advantages of taking an online course in marketing and communication. For instance, the skills gained in the field can be valuable and helpful when it comes to learning how to better connect to customers and determine what they want out of a specific product.

The costs that come with taking an online course in marketing and communication will likely differ depending on the school and the program. To get the proper information on tuition prices, it is a good idea to research your favorite schools and contact them.

Online courses in this field can teach valuable career skills, and taking this course may be helpful on your journey towards securing a position. Areas where marketing and communication professionals can work include market research, public relations, brand management, promotions and advertising. Job titles can include market research director, market analyst, brand manager, product development manager, advertising manager, account planner, media director and promotions assistant.

If you would like to learn from home or take a course from a school not in your area, online courses could be the perfect option. To get started, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Social Media for Business - Certified

New Skills Academy
Online Part time 2 hours Open Enrollment United Kingdom UK Online

This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists. [+]

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The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. So far as your social media audience in concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites. The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels. This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists. What you will Learn / Course Modules Introduction What is Social Media? Introduction to POST Methodology Websites and Microsites Facebook LinkedIn Twitter Blogging Video Bringing it all Together Is Social Media Worth It? [-]

Course in Business Foundations (Beginner)

Coursera
Online Part time 6 months Open Enrollment USA USA Online

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In four courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. [+]

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In four courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge. Courses Introduction to Marketing Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared... [-]

Discovered The Needs Of Your Customers

Potential E-Learning
Online Full time Open Enrollment United Arab Emirates Dubai

For anyone responsible for the sale of products includes: Al_husbat director and director of product and commanders officials about the process [+]

Top Online Courses in Marketing and Communication. Why do we have developed a course? Salespeople are in constant competition to uncover the business requirements for customers to be able to provide the best solution for these requirements. This method may be ineffective and sometimes the client does not know what is the need for him, so it needs to steer. Through this program, we aim to provide a list of simple run of videos that provide practical advice on how to detect the client's requirements and to give confidence in the solutions they offer. And it supports this regulation by a group of resources that will be available to all participants. People targeted For anyone responsible for the sale of products includes: Al_husbat director and director of product and commanders officials about this process. [-]

CIW E-Commerce Specialist Training with Exam (1D0-525)

E-Careers
Online Part time Open Enrollment United Kingdom UK Online

Demonstrate your proficiency in e-commerce practices and site design and have the industry-recognised certification to prove it with this CIW E-Commerce Specialist course with exam. [+]

What are the objectives of this course? Students will learn methods for conducting business online and managing technical issues associated with creating an e-commerce website. The CIW E-Commerce Specialist exam (1D0-525) lasts for 75 minutes and contains 72 questions testing candidates’ knowledge of the course content. Candidates need to achieve a pass mark of 68% minimum to pass. E-commerce foundations Law and the internet Web marketing goals Online product promotion Site usability Customer Relationship Management (CRM) and e-services Business-to-business frameworks E-commerce site creation packages – outsourcing E-commerce site creation software Site development software implementation E-commerce site development using commerce server Creating an online catalogue Inventory control and order processing Payment gateways E-service implementation and support Transaction and website security E-learning solutions Site management and performance testing. Who is it intended for? This course is for students who already have an understanding of the foundations of web technologies and wish to master c-commerce strategies. Requirements There are no official pre-requisites for this course but we recommend students to have a good knowledge of the foundations of web technologies before attempting. What marks this course apart? This course is a natural step from the CIW Site Development Associate course and goes hand-in-hand with other CIW qualifications. Once students have completed this course they will be able to function in roles such as web design specialist, marketing executive as well as any other roles in a web marketing team. What happens after requesting information? Once you have enquired you will be contacted by... [-]

Course in Advertising

International Career Institute
Online Full time Part time Open Enrollment United Kingdom London

ICI offers an advertising program aimed at individuals looking for a brief yet comprehensive course. Take the course quickly and conveniently through online distance learning and be able to build a career in advertising in no time. [+]

Top Online Courses in Marketing and Communication. ICI offers an advertising program aimed at individuals looking for a brief yet comprehensive course. Take the course quickly and conveniently through online distance learning and be able to build a career in advertising in no time. Course Outline Our advertising curriculum is divided into three parts, namely: Advertising; Selling; and Distribution and Channels of Distribution The Advertising section is composed of the following chapters: General Concepts of Advertising The Advertising Agency The Creative Process in Advertising Memory Mechanisms in Advertising Selling section includes: Sales Promotion Personal Sales For Distribution and Channels of Distribution: Distributed Goods Distribution Channels Self-Service Outlet Classifications of Middle Men Policies and Strategies of Distribution Zoning Career Prospects Advertising is an enthralling field. Setting foot in an industry that affects behaviour of consumers can be both rewarding and challenging. With an ICI advertising certificate or diploma, you can be part of this industry and join: Advertising and Public Relations Agencies Advertising and Marketing Departments Retail Advertising Department Metropolitan, Suburban and Country Newspapers Magazine Publishing Companies Television and Television Stations The average amount an advertising professional earns is about $75,000 a year. [-]

Delivering Constructive Criticism Online Short Course

Courses for Success
Online Part time Open Enrollment USA USA Online

Delivering Constructive Criticism is one of the most challenging things for anyone. Through this course you will gain valuable knowledge and skills that will assist with this challenging task. When an employee commits an action that requires feedback or criticism it needs to be handled in a very specific way. [+]

How to Manage Criticism to Benefit Your Organization Delivering Constructive Criticism is one of the most challenging things for anyone. Through this course you will gain valuable knowledge and skills that will assist with this challenging task. When an employee commits an action that requires feedback or criticism it needs to be handled in a very specific way. Constructive Criticism if done correctly will provide great benefits to your organization. It provides the ability for management to nullify problematic behaviors and develop well rounded and productive employees. Constructive feedback shows an employee that management cares about them and will invest time and effort into their careers. By the end of this Delivering Constructive Criticism Online Short Course, you will be able to: Understand when feedback should take place Learn how to prepare and plan to deliver constructive criticism Determine the appropriate atmosphere in which it should take place Identify the proper steps to be taken during the session Know how emotions and certain actions can negatively impact the effects of the session Recognise the importance of setting goals and the method used to set them Course Fast Facts: Easy to follow and understand Only 6 to 8 hours of study is required 12 months access to course Delivered 100% on-line and accessible 24/7 from any computer or smartphone You can study from home or at work, at your own pace, in your own time Download printer friendly course content Certificate (IAOTS Accredited) Course Delivery Courses are accessed online via our... [-]

Expert In Executive Coaching And Management Development

UNISPORT MANAGEMENT SCHOOL
Online 4 months Open Enrollment Spain Barcelona

What is an executive coach ?: A coach is the person who stimulates and accompanies other / s in achieving specific goals within the scope of professional development. [+]

Top Online Courses in Marketing and Communication. What is an executive coach ?: A coach is the person who stimulates and accompanies other / s in achieving specific goals within the scope of professional development. The coach's job is to encourage and facilitate, through scientifically valid and reliable self-reflection of the coachee (client or pupil) so that design methodology and commit to an action plan fruit of the synergy of the work of both. Program Objective: The program is aimed at all those who wish to train as an executive coach and started in the exercise of the profession. Managers, sports managers, entrepreneurs and professionals from various fields can learn the techniques to develop coaching processes. recipients: Sport passionate people and leadership eager to learn a new profession booming in all sectors. Workload: 300h (Equivalence ECTS: 12 credits) COURSE MODULES B140 Introduction to Coaching B141 executive coaching and talent management B142 Methodology of executive coaching B143 Tools and executive coaching skills Methodology Flexible methodology adapted to your life Campus online available 24h / 365 days Personalized tutoring Teaching materials always updated Individual lessons by videoconference Case Study Campus adapted to mobile devices Free subscription to industry magazines Access to specialized resources International technical stays Classroom activities With this program you'll have your own coaching sessions, with a detailed report of your skills and competencies. You will have your own Personal Development Plan with the help of Coach-Tutor to achieve your goals. Employment Unisport students can enjoy various exclusive services related... [-]

Course in the Secret Power of Brands

FutureLearn
Online Full time Part time 6 weeks September 2017 United Kingdom London + 1 more

If you’re developing a career in branding -­ or if you work in a related area, like strategy, marketing or innovation -­ this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like. [+]

Course in the Secret Power of Brands Brands are the most potent commercial and cultural force on the planet. Think about McDonald’s, Apple, Manchester United, Tate, Google or even Harry Potter. This free online course will help you get under the skin of such brands, and ask how and why they become so powerful. The University of East Anglia has teamed up with one the world’s most influential brand consultancies, Wolff Olins, to bring you this course. It’s built on their hugely successful joint MSc in Brand Leadership and shares the same course leader -­ renowned branding consultant, Robert Jones. Where could this course take me? If you’re developing a career in branding -­ or if you work in a related area, like strategy, marketing or innovation -­ this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like. What and how will I learn? You’ll learn directly from practitioners at companies like Virgin and Google, and watch brand experts in action. You’ll get a rich mixture of powerful theory and practical tools. With branding changing so rapidly, you’ll get the very latest insights and methods from the converging worlds of technology, design and brand. The course ends by setting up the next stage of your journey. We’ll be opening up the many topics in branding that still need research. And you’ll learn how to define your own personal brand,... [-]

CIW E-Commerce Specialist (QCF)

UK Open College
Online Part time 140 hours Open Enrollment United Kingdom UK Online

To stand out as an increasingly valuable member of a Web or marketing team, you need a working knowledge of e-commerce standards. The E-Commerce Strategies and Practices course is for the individual who already understands the foundations of Web technologies and wants to become proficient in e-commerce practices and site design. [+]

Top Online Courses in Marketing and Communication. To stand out as an increasingly valuable member of a Web or marketing team, you need a working knowledge of e-commerce standards. The E-Commerce Strategies and Practices course is for the individual who already understands the foundations of Web technologies and wants to become proficient in e-commerce practices and site design. Target audience: Web designers, Internet consultants, IT professionals, Marketing professionals, Web and graphic artists & Business professionals Qualification: CIW (Certified Internet Webmaster) E Commerce Specialist Accredited: Yes QCF Recognised: Yes at level 4 Awarding Body: CIW Start Date: Anytime - We enrol 365 days a year Duration: Flexible - Approx 140 Hours - 12 Months Max Support Credit Value: 20 Syllabus Unit 1: Be able to host a functional e-commerce site Analyse site requirements Implement a functional e-commerce site Implement web based e learning resources Manage an online database Install and manage online payment service Administer a knowledge base Unit 2: Be able to support supplier transactions Manage internet transactions Manage web server technology Evaluate & optimise site performance Implement & support secure transactions Manage site security & data privacy Unit 3: Understand legal & ethical marketing Evaluate and implement brand awareness resources Review legal and intellectual property issues Plan & implement e-commerce marketing Manage customer services Pre-requisites Students looking to enrol onto this course should meet the following criteria: Be aged 16 Years or above Possess a solid knowledge of the english language Have access to a PC running windows and... [-]

Executive Program In Digital Transformation Of The Company

inesdi - Digital Business School
Online Full time 300 hours April 2017 Spain Madrid Barcelona Valencia + 2 more

Internet, digital and social platforms and information technologies are transforming everything in its path. The growth rate of technology is exponential, while individuals, organizations and society in general, we move with a linear velocity change. [+]

Internet, digital and social platforms and information technologies are transforming everything in its path. The growth rate of technology is exponential, while individuals, organizations and society in general, we move with a linear velocity change. Given this complex and unstructured reality, CEOs and business managers face important strategic questions: What is the real impact of digital technologies and social platforms and in my business model and my processes? What new organizational capabilities must develop in order to have a sustainable and competitive business in this new digital environment? How to put the customer at the center of the organization? How should I implement and evolve in the adoption of these technologies and the transformation of my company? GOALS Upon completion of the program, business executives will be better prepared for: Analyze the latest digital trends, assess their impact on business strategy and identify new opportunities in the digital environment. Build new models based on digital platforms and oriented / focused towards the business client. Transform your organization and the value chain of your business through the adoption, use and exploitation of digital platforms and information technologies. Develop a digital culture and intra-enterprise in the organization that allows display processing and adding value to the business. Acquire fundamental knowledge of the digital economy and the adoption of digital platforms to lead processes of transformation to digital models. Identify the most critical data and information that the organization needs to collect and analyze business development. Program Knowing the key elements of the... [-]

Personal Brand: Maximising Personal Impact

Stratford College Of Business Management
Online Part time Open Enrollment United Kingdom Telford

In this course, you'll learn what a brand is and how you can leverage it to make a personal impact. [+]

Top Online Courses in Marketing and Communication. In this course, you'll learn what a brand is and how you can leverage it to make a personal impact. You'll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). You'll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public. Abigail Van Buren, the writer of Dear Abby, once said: "There are two kinds of people: those who come into a room with the attitude, Here I am! and those who have the attitude, There you are!" This course is an exploration about the type of impact we want to have in life and work. [-]

Higher Marketing And Digital Advertising Program

Spain Business School
Online Part time 6 semesters September 2017 Spain Madrid

In the midst of an unprecedented crisis few sectors that continue or have a bigger push to market and steady progress. The increase in digital consumption makes these disciplines professionals are sued every day, more in a continually changing environment. The Superior Digital Marketing through the right combination of general knowledge and ... Program [+]

In the midst of an unprecedented crisis few sectors that continue or have a bigger push to market and steady progress. The increase in digital consumption makes these disciplines professionals are sued every day, more in a continually changing environment. The Superior Digital Marketing Program, through the right mix of general and specific knowledge, allows students to acquire the skills to have a substantial competitive advantage in developing their career skills. For all these reasons, if your future is in marketing, you think digital. THIS COURSE HAS A 50% SCHOLARSHIP FOUNDATION OFFERED BY SPAIN BUSINESS SCHOOL Addressed to The Superior Program in Marketing and Advertising Digital is aimed at all kinds of professionals requiring enter the digital environment concerns on the part of the digital marketing sector of great current demand. It is designed for both profiles management level to middle management, technical profiles, independent professionals, businessmen, entrepreneurs, etc. Succeeding The Superior Program in Digital Marketing has the perfect combination of professionals and teachers to give a theoretical and practical nature and present the latest trends in the digital environment for students to achieve the best specific objectives of the program: Knowing, understanding and applying digital technologies Mastering search engine marketing techniques Meet the new social techniques Approaching trends digital environment Ability to measure and achieve results on actions Advertising in Digital Media Affiliate Marketing. It is also intended to achieve the following overall objectives for all programs Business School Spain: Efficiently directing work teams Learning to make strategic decisions... [-]

Mastering Mathematical Finance Online Courses - Discrete Models of Financial Markets

Department of Mathematics University of York - Online Programs
Online Part time 4 - 8 months August 2017 United Kingdom York

Relatively elementary mathematics leads to powerful notions and techniques - such as viability, completeness, self-financing and replicating strategies, arbitrage and equivalent martingale measures - which are directly applicable in practice. The general methods are applied in detail to pricing and hedging European and American options within the Cox–Ross–Rubinstein (CRR) binomial tree model. [+]

Top Online Courses in Marketing and Communication. The courses are based on 8 books from the "Mastering Mathematical Finance" (MMF) series published by Cambridge University Press. There are 8 individual courses - each covering the contents of one of the books. Delivery is by means of one-to-one tutorials conducted via Skype by the authors and editors of the series, and regular coursework. Who are the courses aimed at? The courses are designed to meet the continuing professional development and training needs of: Finance or IT professionals working in quantitative finance and risk management Individuals seeking a career change, managers who need to keep abreast with progress in these fields Prospective students who would like to prepare for entry to relevant postgraduate degree programmes Pre-sessional course (Pre-sessional course "Mathematics for Quantitative Finance" - This course is suitable for candidates who need to consilidate their mathematics background before embarking on some or all of the 8 courses. Cost - £1500) Method of Delivery List of Courses Each online course to be based on a book from the MMF series, with an additional set of exercises, and involves 10 rounds of activities culminating in 10 one-to-one online sessions. Each course takes aproximately 4 - 8 months to complete. Each of the 10 rounds consists of: self-study based on the book, problem solving: solutions submitted and marked electronically, model solutions to the problems attempted, written feedback on the work submitted, one-hour one-to-one online session via Skype with screen sharing, conducted by one of the... [-]

Design for Sustainability Online Course - Social Dimension

Gaia Education
Online Full time Part time 8 weeks October 2017 United Kingdom Forres + 1 more

Are you looking to consciously reinvent cooperative and harmonious ways of living and working together? If so, how do we design for group development, leadership, conflict resolution, decision-making, creativity, social justice, and communication? [+]

Are you looking to consciously reinvent cooperative and harmonious ways of living and working together? If so, how do we design for group development, leadership, conflict resolution, decision-making, creativity, social justice, and communication? Join Gaia Education’s Social Design for Sustainability course and learn practical effective ways to create the change we all seek. Our distinct programme is your chance to learn about the different ways to participate in this (r)evolutionary shift in paradigms. Our aim is to give you a better understanding of the true meaning of social equity and participatory action, and to enable participants to apply transformative tools that align us with more resilient social systems. Our relationship to others is too dear to let it default on old domineering paradigms. Many of us feel that our current social system is no longer sustainable, and that more compassionate and just ways of organising are possible, but what are the alternatives? It is a commonly held belief that there are things individuals can do to change the system or improve their social condition. But within the context of a complex global community, the effectiveness of isolated individual action is limited. Yet we all co-create the system we live in, and once we join with others and work for a shared vision to improve the situation in our communities we participate in a powerful force for positive change. If you have been part of a group, you already know that one of the most common reasons for failure of group... [-]

Basic French Language Skills for Everyday Life

ALISON
Online Part time 6 - 10 hours Ireland Galway

French is spoken in 29 countries worldwide and is the third most widely spoken language in Europe. Basic French Language Skills for Everyday Life comprises of a series of engaging video lessons for beginners that introduces the learner to various aspects of the French language including basic French vocabulary and grammar. [+]

Top Online Courses in Marketing and Communication. About The Course French is spoken in 29 countries worldwide and is the third most widely spoken language in Europe. Basic French Language Skills for Everyday Life comprises of a series of engaging video lessons for beginners that introduces the learner to various aspects of the French language including basic French vocabulary and grammar. This free online French course from ALISON will give you the simple conversation French vocabulary you will need to help you in everyday French conversations. 
Learning Outcomes Upon completion of this course you will have a clear understanding of the following: A wide range of French language vocabulary How to form simple French sentences Understand past, present and future tenses in commonly used verbs French language skills for everyday situations Course Format Free, self-paced, online course with assessment Course Duration 6 – 10 hours Assessment/Certification To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. Read more about this program on the ALISON website here [-]