Online Course in Marketing and Communication

Best Online Courses in Marketing and Communication 2017

Marketing and Communication

In an online course, students learn over the internet from their own location using a computer. Online courses have become quite popular, as they offer students the flexibility they need to learn on their own time. To optimize the effectiveness of online learning, materials such as videos, interactive modules and online textbooks are often provided.

What is an online course in marketing and communication? During the course, students can explore the processes involved with the movement of goods and services from concept to customer. They may look at topics such as product development, price determination, distribution and promotional strategies. Other areas covered might include advertising, packaging, sponsorship, public relations and merchandising. Courses in this area typically incorporate elements of both marketing and communication with the goal of figuring out ways to best reach consumers.

There are multiple advantages of taking an online course in marketing and communication. For instance, the skills gained in the field can be valuable and helpful when it comes to learning how to better connect to customers and determine what they want out of a specific product.

The costs that come with taking an online course in marketing and communication will likely differ depending on the school and the program. To get the proper information on tuition prices, it is a good idea to research your favorite schools and contact them.

Online courses in this field can teach valuable career skills, and taking this course may be helpful on your journey towards securing a position. Areas where marketing and communication professionals can work include market research, public relations, brand management, promotions and advertising. Job titles can include market research director, market analyst, brand manager, product development manager, advertising manager, account planner, media director and promotions assistant.

If you would like to learn from home or take a course from a school not in your area, online courses could be the perfect option. To get started, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Course: Effective Conference Poster Presentations

Elevate Health
Online Part time 4 weeks January 2018 Netherlands Netherlands Online

How can you attract the audience's attention to your research with your poster? This course focuses on how to give an effective poster presentation at a conference. We will look at the design of an effective poster, the language to use and how to address your audience. You will receive feedback on your poster and your pitch from both your peers and your teacher. [+]

Top Online Courses in Marketing and Communication. Effective Conference Poster Presentations How can you attract the audience's attention to your research with your poster? This course focuses on how to give an effective poster presentation at a conference. We will look at the design of an effective poster, the language to use and how to address your audience. You will receive feedback on your poster and your pitch from both your peers and your teacher. Work on your own conference poster presentation The aim of this course is to help you feel more confident when giving a poster presentation, and to do so more successfully. You want your audience to stop, read the poster and listen to what you have to say. For this to happen, you need to ensure that your poster stands out from the rest. During this online course, you will be able to work on your own poster at a time that suits you, using the new skills you are learning. Effective Conference Poster Presentations is one of the online medical courses of the MSc Epidemiology Postgraduate Online; the online MSc program in Epidemiology offered by Utrecht University, University Medical Center Utrecht, MSc Epidemiology and Elevate Health Learning objectives By the end of this Effective Conference Poster Presentations course, you will be able to: √ Improve the design and content of your own conference poster √ Design an effective conference poster √ Give a confident pitch on your own research √ Use your voice in such... [-]

Course in Social Media Marketing

Coursera
Online Part time 6 semesters Open Enrollment USA USA Online

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. [+]

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Courses What is Social? The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. There are three options for taking this course: 1. Enroll for free. 2. Enroll in the Signature Track to earn a Course Certificate from Northwestern and gain access the course toolkit for $79. (For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social... [-]

Executive Program In Digital Transformation Of The Company

inesdi - Digital Business School
Online Full time 300 hours April 2017 Spain Madrid

Internet, digital and social platforms and information technologies are transforming everything in its path. The growth rate of technology is exponential, while individuals, organizations and society in general, we move with a linear velocity change. [+]

Top Online Courses in Marketing and Communication. Internet, digital and social platforms and information technologies are transforming everything in its path. The growth rate of technology is exponential, while individuals, organizations and society in general, we move with a linear velocity change. Given this complex and unstructured reality, CEOs and business managers face important strategic questions: What is the real impact of digital technologies and social platforms and in my business model and my processes? What new organizational capabilities must develop in order to have a sustainable and competitive business in this new digital environment? How to put the customer at the center of the organization? How should I implement and evolve in the adoption of these technologies and the transformation of my company? GOALS Upon completion of the program, business executives will be better prepared for: Analyze the latest digital trends, assess their impact on business strategy and identify new opportunities in the digital environment. Build new models based on digital platforms and oriented / focused towards the business client. Transform your organization and the value chain of your business through the adoption, use and exploitation of digital platforms and information technologies. Develop a digital culture and intra-enterprise in the organization that allows display processing and adding value to the business. Acquire fundamental knowledge of the digital economy and the adoption of digital platforms to lead processes of transformation to digital models. Identify the most critical data and information that the organization needs to collect and analyze business development.... [-]

Social Media for Business - Certified

New Skills Academy
Online Part time 2 hours Open Enrollment United Kingdom UK Online

This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists. [+]

Apply Now - Special Offer

The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. So far as your social media audience in concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites. The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels. This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists. What you will Learn / Course Modules Introduction What is Social Media? Introduction to POST Methodology Websites and Microsites Facebook LinkedIn Twitter Blogging Video Bringing it all Together Is Social Media Worth It? [-]

CIW E-Commerce Specialist Training (1D0-525)

E-Careers
Online Part time Open Enrollment United Kingdom UK Online Langley Marish

Be able to demonstrate a working knowledge of e-commerce strategies with this CIW E-Commerce Specialist course. [+]

Top Online Courses in Marketing and Communication. What are the objectives of this course? Students will learn methods for conducting business online and managing technical issues associated with creating an e-commerce website. E-commerce foundations Law and the internet Web marketing goals Online product promotion Site usability Customer Relationship Management (CRM) and e-services Business-to-business frameworks E-commerce site creation packages – outsourcing E-commerce site creation software Site development software implementation E-commerce site development using commerce server Creating an online catalogue Inventory control and order processing Payment gateways E-service implementation and support Transaction and website security E-learning solutions Site management and performance testing. Who is it intended for? This course is for anyone who is looking to master e-commerce and site design strategies. Requirements There are no official pre-requisites for this course however, we recommend that candidates already have an understanding of the foundations of web technologies. What marks this course apart? This course is a natural step from the CIW Web Foundations course and goes hand-in-hand with other CIW qualifications. Once students have completed this course they can sit the 1D0-525 exam and function in roles such as web design specialist, marketing executive as well as any other roles in a web marketing team. What happens after requesting information? Once you have enquired you will be contacted by one of our specialist careers advisors who will be able to provide you with any further information you require. [-]

Course in Advertising

International Career Institute
Online Full time Part time Open Enrollment United Kingdom London

ICI offers an advertising program aimed at individuals looking for a brief yet comprehensive course. Take the course quickly and conveniently through online distance learning and be able to build a career in advertising in no time. [+]

ICI offers an advertising program aimed at individuals looking for a brief yet comprehensive course. Take the course quickly and conveniently through online distance learning and be able to build a career in advertising in no time. Course Outline Our advertising curriculum is divided into three parts, namely: Advertising; Selling; and Distribution and Channels of Distribution The Advertising section is composed of the following chapters: General Concepts of Advertising The Advertising Agency The Creative Process in Advertising Memory Mechanisms in Advertising Selling section includes: Sales Promotion Personal Sales For Distribution and Channels of Distribution: Distributed Goods Distribution Channels Self-Service Outlet Classifications of Middle Men Policies and Strategies of Distribution Zoning Career Prospects Advertising is an enthralling field. Setting foot in an industry that affects behaviour of consumers can be both rewarding and challenging. With an ICI advertising certificate or diploma, you can be part of this industry and join: Advertising and Public Relations Agencies Advertising and Marketing Departments Retail Advertising Department Metropolitan, Suburban and Country Newspapers Magazine Publishing Companies Television and Television Stations The average amount an advertising professional earns is about $75,000 a year. [-]

24 minute Marketing

Potential E-Learning
Online Full time Open Enrollment United Arab Emirates Dubai

This course is designed to help you understand the digital marketing landscape, and provide you with a set of practical skills and resources to maximize your marketing performance. [+]

Top Online Courses in Marketing and Communication. Why did we develop the course? Marketing strategy and practice have undergone dramatic changes in the past ten years, and the pace of evolution is only getting faster. Major technical advances, including the explosion of the internet and mobile devices, have had a major impact on buyers and the marketers who serve them. To thrive in this new digital age, even to survive, marketers must develop new strategies and practices better suited to today's new environment. This course is designed to help you understand the digital marketing landscape, and provide you with a set of practical skills and resources to maximize your marketing performance. Who is it for? Anyone that is new to marketing or wants to refresh their overall marketing skills including: Recent Graduates, Marketing professionals, Digital Marketers & Entrepreneurs To request more information, fill in the enquiry form on the right side of this page or visit the school's website here and use the unique code above to receive a discount on course fees! [-]

Course in Intercultural Communication

FutureLearn
Online Part time 5 weeks March 2018 United Kingdom UK Online

Whether you’re engaging in business across borders or cultural regions, meeting other people through international travel, working in a diverse, global organisation or studying abroad, you can benefit from a better understanding of intercultural communication. [+]

Whether you’re engaging in business across borders or cultural regions, meeting other people through international travel, working in a diverse, global organisation or studying abroad, you can benefit from a better understanding of intercultural communication. Master the basics of intercultural communication This free online course will focus on the basic but important concepts. It will: help you better understand cross-cultural complexity; cultivate your awareness of your own and others’ cultural identities; highlight some notable variations in communication styles and cultural values; and signpost paths towards building your intercultural competence. We will start with a journey of self-discovery, telling each other our cultural stories and exploring different cultures. You will be amazed to see how cultures have influenced our perceptions, thinking, communication styles, values and beliefs. Adjust to new cultural practices that come into your life The understanding and appreciation of cultural differences that you gain will help you adjust to the new cultural practices that come into your life - whether via the media or through interpersonal interactions. You will learn with a cross-cultural team from Shanghai International Studies University (SISU), since its inception in 1949 which has become a leader in language and culture teaching. What topics will you cover? Introduction to the course and field, potential learning objectives, and leading definitions of what constitutes “intercultural communication”. Exploration of story narratives, metaphors, and meanings related to interculturality. Analysis of situated cases to identify sources of intercultural misunderstanding. Benefits of intercultural applications to personal life, business and education. Variations in... [-]

Higher Marketing And Digital Advertising Program

Spain Business School
Online Part time 6 semesters September 2017 Spain Madrid

In the midst of an unprecedented crisis few sectors that continue or have a bigger push to market and steady progress. The increase in digital consumption makes these disciplines professionals are sued every day, more in a continually changing environment. The Superior Digital Marketing through the right combination of general knowledge and ... Program [+]

Top Online Courses in Marketing and Communication. In the midst of an unprecedented crisis few sectors that continue or have a bigger push to market and steady progress. The increase in digital consumption makes these disciplines professionals are sued every day, more in a continually changing environment. The Superior Digital Marketing Program, through the right mix of general and specific knowledge, allows students to acquire the skills to have a substantial competitive advantage in developing their career skills. For all these reasons, if your future is in marketing, you think digital. THIS COURSE HAS A 50% SCHOLARSHIP FOUNDATION OFFERED BY SPAIN BUSINESS SCHOOL Addressed to The Superior Program in Marketing and Advertising Digital is aimed at all kinds of professionals requiring enter the digital environment concerns on the part of the digital marketing sector of great current demand. It is designed for both profiles management level to middle management, technical profiles, independent professionals, businessmen, entrepreneurs, etc. Succeeding The Superior Program in Digital Marketing has the perfect combination of professionals and teachers to give a theoretical and practical nature and present the latest trends in the digital environment for students to achieve the best specific objectives of the program: Knowing, understanding and applying digital technologies Mastering search engine marketing techniques Meet the new social techniques Approaching trends digital environment Ability to measure and achieve results on actions Advertising in Digital Media Affiliate Marketing. It is also intended to achieve the following overall objectives for all programs Business School Spain: Efficiently directing... [-]

CIW E-Commerce Specialist (QCF)

UK Open College
Online Part time 140 hours Open Enrollment United Kingdom UK Online

To stand out as an increasingly valuable member of a Web or marketing team, you need a working knowledge of e-commerce standards. The E-Commerce Strategies and Practices course is for the individual who already understands the foundations of Web technologies and wants to become proficient in e-commerce practices and site design. [+]

To stand out as an increasingly valuable member of a Web or marketing team, you need a working knowledge of e-commerce standards. The E-Commerce Strategies and Practices course is for the individual who already understands the foundations of Web technologies and wants to become proficient in e-commerce practices and site design. Target audience: Web designers, Internet consultants, IT professionals, Marketing professionals, Web and graphic artists & Business professionals Qualification: CIW (Certified Internet Webmaster) E Commerce Specialist Accredited: Yes QCF Recognised: Yes at level 4 Awarding Body: CIW Start Date: Anytime - We enrol 365 days a year Duration: Flexible - Approx 140 Hours - 12 Months Max Support Credit Value: 20 Syllabus Unit 1: Be able to host a functional e-commerce site Analyse site requirements Implement a functional e-commerce site Implement web based e learning resources Manage an online database Install and manage online payment service Administer a knowledge base Unit 2: Be able to support supplier transactions Manage internet transactions Manage web server technology Evaluate & optimise site performance Implement & support secure transactions Manage site security & data privacy Unit 3: Understand legal & ethical marketing Evaluate and implement brand awareness resources Review legal and intellectual property issues Plan & implement e-commerce marketing Manage customer services Pre-requisites Students looking to enrol onto this course should meet the following criteria: Be aged 16 Years or above Possess a solid knowledge of the english language Have access to a PC running windows and the internet for the duration of the... [-]

The Ultimate Executive & Personal Assistant Training Bundle, 10 Courses

Courses for Success
Online Part time Open Enrollment USA USA Online

The Ultimate Executive & Personal Assistant Training Bundle contains 10 key courses that will equip you with the knowledge, skills and confidence to excel in any personal or executive assistant role. [+]

Top Online Courses in Marketing and Communication. EXCLUSIVE ONLY AT KEYSTONE ACADEMY! The Ultimate Package for becoming an Executive or Personal Assistant The Ultimate Executive & Personal Assistant Training Bundle contains 10 key courses that will equip you with the knowledge, skills and confidence to excel in any personal or executive assistant role. This comprehensive online bundle includes courses covering time management, business writing, interpersonal skills, organizational skills, Word & Excel use, and much more! Starting with our Executive and Personal Assistants Course you will learn in detail new skills and knowledge you can put into practice in your workplace. Executive and personal assistants will typically find themselves doing some administrative tasks, to help you meet these challenges we've included our Administration Support Course which will help you meet any admin tasks that fall on your desk head on. In Addition to this we have included a great set of soft skills courses that will further empower you to succeed in any assistant role such as Business Writing, Organizational Skills, Interpersonal Skills and much more! This is an incredible opportunity to invest in yourself and your future, equip yourself with the Skills you need from Courses For Success Today! Course Fast Facts: All courses are easy to follow and understand Only 6 to 8 hours of study is required per course Unlimited Lifetime access Study as many courses as you want Delivered 100% on-line and accessible 24/7 from any computer or smartphone You can study from home or at work,... [-]

Curso online de Marketing en redes sociales y móviles (17ª edición)

UAM Universidad Autónoma de Madrid
Online September 2017 Spain Madrid

Curso online de Marketing en redes sociales y móviles (17ª edición) [+]

Curso online de Marketing en redes sociales y móviles (17ª edición) [-]

Higher Learning Teaching Assistant Course

Oplex Careers
Online Part time Open Enrollment United Kingdom UK Online

The online CPD Accredited Level 4 Higher Learning Teaching Assistant course will provide learners with an insight into how to effectively work in the classroom environment. Whether it is primary, secondary or an SEN school setting, this Level 4 higher learning teaching assistant course covers all the important aspects that need to be learnt. [+]

Apply Now for Summer 2017

The online CPD Accredited Level 4 Higher Learning Teaching Assistant course will provide learners with an insight into how to effectively work in the classroom environment. Whether it is primary, secondary or an SEN school setting, this Level 4 higher learning teaching assistant course covers all the important aspects that need to be learnt. Whether you are currently working in a role an want to gain knowledge or you just want to add this course on your CV, you can get started instantly and start learning all the important aspects about teaching assistance. Course Highlights Price: Only £59.00 Was £349.99 Course Type: Online Course Duration: 90 hours, recommended hours Syllabus: 12 course modules Tutor Support: Full tutor support included Exams: Yes, exam fees are included. Start learning: you can start your online learning 24/7 and study towards your goals. Fine Print Qualification: Level 4 CPD Award Certificate: PDF Certificate included with course, optional Hard Copies £9.99. Access: Unlimited 24/7 access for 12 months, option to extend if needed. Compatibility: Desktop, Mac, Laptop, Tablets, Smartphone and Smart Devices With over 90 hours of learning split across 12 easily accessible modules, the course has been designed to provide learners with an enjoyable and informative learning experience. The Level 4 Higher Learning Teaching Assistant course is studied online, meaning you can study in your own time, at your own pace, on your own schedule. Study whenever it suits you best, day or night. You’ll have access to the... [-]

Marketing Course Hotels And Restaurants

Estudios Superiores Abiertos de Hostelería
Online Part time September 2017 Spain Zaragoza

This Marketing Course Hotel and Restaurant aims to train future leaders of the commercial area of ​​a hotel establishment, responsible for advertising hotels, professionals who know how to develop a marketing plan, knowing that it does not depend on the size of the company, but the scope of it, the use of means that it has and the fulfillment of the objectives that have been proposed ... [+]

Marketing Course in Hotel and Restaurant Develop a Marketing Plan for your business The tourism marketing will arise from the short-and long-term, an analysis of internal and external reality, defining the market well and know how we want to be perceived to work develop strategies to achieve all that we are tracing. This Marketing Course Hotel and Restaurant aims to train future leaders of the commercial area of ​​a hotel establishment, responsible for advertising hotels, professionals who know how to develop a marketing plan, knowing that it does not depend on the size of the company, but the scope of it, the use of means that it has and the fulfillment of the objectives that have been proposed. Agenda Marketing hospitality and tourism - Description. Marketing-marketing-customer orientation. Philosophy, management and marketing concepts. Satisfaction of human needs. Challenges of marketing. Marketing research and information systems. Definition of trade policy - Marketing in size. SWOT analysis. Operational Marketing. Market segmentation. Competitive environment. Communication policy - Communication. Advertising. Public Relations: PR Distribution Process. Creating a new product. New technologies in marketing and marketing - Marketing and creativity. Internet as a sales channel and distribution. Marketing Plan - Develop a marketing plan. Segmentation and target market selection. Communication plan. The commercial product as Variable - Elements of hotel marketing. Product / Service. The product. Strategies for tourism product. Stages. The pricing policy. Strategy. GOALS With the Course of Marketing for Hotels and Restaurants get that: Understand the needs of our customers and how to... [-]

Management For Attorneys

ADEN Business School
Online Part time February 2018 Argentina Mendoza Panama Panama City Colombia Bogotá Medellin Guatemala Guatemala City Ecuador Quito Costa Rica San José El Salvador San Salvador San Miguel De Tucuman Honduras San Pedro Sula Tegucigalpa Bolivia Santa Cruz Dominican Republic Santo Domingo Paraguay Asuncion Nicaragua Managua Chile Santiago Peru Lima Mexico Mexico City Buenos Aires Cali Spain Barcelona Madrid San Juan Resistencia Neuquén + 38 more

Management for Lawyers provides management tools for integral and differential growth attorney. [+]

Top Online Courses in Marketing and Communication. Management for Lawyers provides management tools for integral and differential growth attorney. GOALS Provide training for the lawyer to intervene on the boards of companies with knowledge of language, concepts that can interpret financial statements and financial to review and evaluate strategic issues. Know how to develop its own strategic and marketing plan as a tool for professional growth and business advice. Improve the negotiating and mediating skills, which will enable to establish win-win relationships with their own environment. Know and apply basic techniques to understand the accounting function as part of the information system of the company in the process of making strategic decisions. Knowing how to read the basic financial statements, notes, schedules and the audit report. properly interpret the financial, economic and financial information derived from the Financial Statements through knowledge and sufficient management and analysis tools. Design a professional corporate governance oriented economic results in order to monitor the performance of the strategies through a dynamic tracking of business. recipients Lawyers, Lawyers, Doctors of Laws developed in the business world as consultants, managers, boards of directors of companies or other functions. Owners or partners of Buffets or organizations providing legal or legal consultancy services. independent professionals. academic content Module 1: Strategy and Marketing for lawyers Module 2: Negotiation, mediation and arbitration Module 3: Strategic Accounting Module 4: Analysis and interpretation of accounting information Module 5: Corporate governance [-]