A practical six-week introduction to the use of data and data science techniques to enhance marketing insights and manage online customer interaction in web-based environments. Developed for people who engage with their organisation’s clients in a digital age, the course aims to help you improve both customer acquisition and retention, and to increase your customer’s lifetime value.

The course is delivered online and contains a mixture of taught material, self-study, activities and practical exercises. All materials are made available at the beginning of each week, to allow you to complete them at your own pace and at a time that suits you.

This course is a practical introduction to how you can use data and data science techniques to improve marketing insights and manage customer interaction in web-based environments. Its content is aimed at people charged with delivering real engagement with their organization’s clients in a digital age. Offering a practical use of data science for marketing insights it aims to help you enhance customer acquisition, retention and grow your customers’ lifetime value.... [-]

This 12-week online course is designed for participants who wish to increase their knowledge and develop their professional skills in the fundamentals of marketing, marketing management, sales techniques and sales management. The marketing component for this short course includes topics such as the marketing concepts, marketing and business relationships, creating a marketing plan, branding, consumer behaviour, digital marketing, strategic marketing, services, advertising and marketing research. The sales component of the programme includes topics on selling skills, the art of persuasion, the sales cycle, sales management, sales forecasting and negotiation skills.

This certificate course consists of 20 modules, each of which comprises various learning objects including:-... [-]

Students who successfully pass this program:

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills.... [-]

Do you know how to build your personal brand or generate brand awareness in a corporate setting? In this course, you’ll learn about current social media and digital strategies for building a brand and measuring the effectiveness of your efforts across social media platforms. Explore the digital tools and techniques that will help you be more successful as a creative entrepreneur or corporate professional.

Join us on this comprehensive course where you will learn all you need to know to set up and manage your own professional Social Media Marketing Consultant Business. This course will teach you everything you need from getting high-paying clients to running successful campaigns, all whilst building an outstanding reputation as a Social Media Marketing Consultant, even with no prior experience!

Social Media is now a ‘must have’ marketing tool for all types of businesses. However, business owners are struggling to understand and find the time to manage their Social Media Platforms. This has opened up a highly lucrative opportunity for anyone with the skills to tap into this market.... [-]

If your goal is to empower yourself to meet the growing expectations of today’s business world, let Aston American University help inspire you. Motivating yourself to support your aspirations may be the best investment you can make for the future you envision. Imagine utilizing the most effective business principles at your workplace. Prepare for advancements as you gain newly acquired marketable skills, stronger business communication, and critical thinking capabilities. Are you ready to apply effective real-world application with your current experience? Be ready to showcase your leadership potential and passion to succeed.

Certificate courses are instructed by highly educated and qualified instructors who hold doctoral and master’s level degrees. Their corporate business experience will be an asset to you because Aston American University instructors will also provide mentorship. By taking the next step to improve your understanding of business with Aston American University, you’ll be on your way to applying real-world business concepts, contributing to the world around you.... [-]

Book on this intensive two-day workshop to get fully briefed on the key ingredients that form a successful digital marketing strategy. Gain expert guidance from the front-line and best practice insight from recent case study examples. Leave the session with hands-on skills, ready to put your knowledge into play.

Take these learning outputs away with you:

Proven strategy frameworks to raise your activity to industry best practice

Conversion rate optimisation to maximise results from your digital marketing efforts

In the midst of an unprecedented crisis few sectors that continue or have a bigger push to market and steady progress. The increase in digital consumption makes these disciplines professionals are sued every day, more in a continually changing environment.

The Superior Digital Marketing Program, through the right mix of general and specific knowledge, allows students to acquire the skills to have a substantial competitive advantage in developing their career skills. For all these reasons, if your future is in marketing, you think digital.

THIS COURSE HAS A 50% SCHOLARSHIP FOUNDATION OFFERED BY SPAIN BUSINESS SCHOOL

The Superior Program in Marketing and Advertising Digital is aimed at all kinds of professionals requiring enter the digital environment concerns on the part of the digital marketing sector of great current demand.... [-]

This free online course will introduce you to the rapidly evolving world of digital marketing and the role it plays in driving awareness and sales for online businesses. We will go on a customer journey together, to discover how people use digital to search, engage, review and buy.

If you don’t know where you’re going, you’ll never arrive, which is why you need a strategy to direct your digital marketing decisions. We will provide you with a step-by-step guide to creating your own digital marketing strategy, to keep you on the right track towards engaging and retaining your most valuable customers online.

The primary objective of this short learning program is to learn how to analyze the marketing environment, to formulate marketing objectives and plans in order to sustain a competitive advantage in satisfying the targeted customers. Without any knowledge of what marketing management is, how important it is and how it must be applied in the business, it is unthinkable to assume that any business will be a success. Sound principles of marketing management are aimed at enabling the business to grow and survive.

The Marketing & Digital Marketing program starts during the first week of each month. Applications close on the 15th of the previous month.... [-]

While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Learn these skills fast and conveniently with ICI. Our marketing course is developed with industry leaders so you can rest assured that you will learn the most relevant and advanced marketing techniques.

Specifically, our marketing course will teach you to:

As there is no experience and qualification required for our Marketing courses, they are available for all students from any academic backgrounds.

Our Marketing courses are fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the courses with any kind of internet connection from anywhere at any time without any kind of limitation.... [-]

Currently there is a series of professional areas where growth has been experienced continuously for many years. One of these areas is the field of marketing and digital marketing.

The online methodology allows you to make your training compatible with your day to day. No travel, from anywhere. With a current and practical approach. So you can apply your knowledge from the first day.

Professionals of marketing and sales departments, managers and directors concerned about the digital transformation of their organizations, entrepreneurs, professionals from internationalization departments and postgraduates in communication, ADE, Marketing or Advertising.... [-]

This course is for ordinary people like me who don’t have a writing background, but who wanted to publish their own ebook and make money on Amazon!

Do you want to earn extra passive income?

Do you want to be the best selling author on Amazon?

Do you want to make money doing what you love?

This course is full of easy to follow lessons that will get you book idea on to the best seller list extremely quickly.

My first two books were #1 in the Amazon Rankings for:

Distance Specialization in Marketing and Commercial Management

Globalization and technology development have made of market competition a more intense and fierce competition; therefore, companies, in order to survive and make profits, need the best specialists in marketing because marketing is essential to conquering the market, drive competition, sell more and generate profits. Indeed, it is one of the most demanded and better-paid professions. Every company needs qualified professionals to plan, organize and manage decisions on pricing, distribution, promotion and after-sales services.

Distinguish yourself! Be a successful businessman or professional, and study the Specialization in Marketing and Commercial Management jointly developed by Universidad EAN and Universidad Politécnica de Madrid – CEPADE. This specialization is supported by an updated curriculum, qualified tutors, state-of-the-art technology, a virtual library, and a business and entrepreneurship focus; and can be coursed on-line –from the comfort of your home and on your own schedule.... [-]