A practical six-week introduction to the use of data and data science techniques to enhance marketing insights and manage online customer interaction in web-based environments. Developed for people who engage with their organisation’s clients in a digital age, the course aims to help you improve both customer acquisition and retention, and to increase your customer’s lifetime value.

The course is delivered online and contains a mixture of taught material, self-study, activities and practical exercises. All materials are made available at the beginning of each week, to allow you to complete them at your own pace and at a time that suits you.

This course is a practical introduction to how you can use data and data science techniques to improve marketing insights and manage customer interaction in web-based environments. Its content is aimed at people charged with delivering real engagement with their organization’s clients in a digital age. Offering a practical use of data science for marketing insights it aims to help you enhance customer acquisition, retention and grow your customers’ lifetime value.... [-]

Everyday money, energy, and resources disappear without a trace. They are spent on innovative products and services 99% of which never even get noticed. This course will help you to understand and master the concepts behind the successful marketing and launch of new products. You will also learn how to create a brand strategy and a strategic launch plan that will ensure the success of your future products. Sign up for our New Product Marketing online course and discover how to stop spending valuable resources on products that no one ever sees.

The world is full of innovation. The biggest challenge is differentiation - how to stand out from the competition. Daily, new products and services are thrust through the digital channels by those in search of a willing audience. In the ocean of competing for supply, it's easier to drown than to float to the surface. While warehouses and supermarket shelves overflow, inboxes and servers fill up and everyone has more and more choice, the question arises: What does it take for a product or service to make its mark? This course is for all those involved in innovation who want to turn their product or service into a commercial success. It's designed for product developers, designers and innovation executives who have devoted a lot of their time to creating a new product or service and are now eager to generate demand for it. This course will provide a step-change in your career as an innovator by teaching... [-]

Students who successfully pass this program:

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills.... [-]

The arrival of the internet has meant an evolution that has transformed the nature of these four elements. This evolution means a change of focus from the company vision to the client vision. The product is no longer as important as the need that the product satisfies in the consumer. That is why marketing 2.0 or digital marketing as a new channel of communication with customers and the business environment is increasingly common and necessary for companies today.

Obtain the necessary tools to know and implement marketing strategies in digital media. There will be the possibility of creating and designing successful campaigns that allow positioning brands, generating new prospects and sales.... [-]

If you choose to train with the Online Master's Degree in Corporate Communications, Public Relations, Protocol and Events You will be able to know the importance of this area in companies and be part of the communication team of some company in the future. In these departments you will demonstrate your skills to interact and communicate properly in order to help in the activities of your company.

Thanks to this master you will learn the importance of the new Ways to communicate on the Internet, The keys to properly relate to the media and the relationship between the Marketing and public relations. Also, if what you like are the events, you can manage them according to the official protocols. All thanks to ESERP. If you were born to dedicate yourself to the world of communication and are interested in public relations, both internal and external, the Online Master's Degree in Corporate Communications, Public Relations, Protocol and Events Will allow you to enter the world of work in just nine months and from home.... [-]

Do you know how to build your personal brand or generate brand awareness in a corporate setting? In this course, you’ll learn about current social media and digital strategies for building a brand and measuring the effectiveness of your efforts across social media platforms. Explore the digital tools and techniques that will help you be more successful as a creative entrepreneur or corporate professional.

The importance of social media marketing for businesses and organisations is no longer questioned. It has become a worldwide trend which helps businesses and organisations connect with their customers online.

This online social media marketing course covers the concept and application of social media marketing, equipping you with the skills to plan and implement a successful social media marketing strategy while offering you social media certification.

In brief, this course will teach you how to create a social media strategy to build your business and online marketing campaign. Candidates will be provided with the tools required to build a network and run social media campaigns on Facebook, Twitter, YouTube and other various other platforms.... [-]

In the midst of an unprecedented crisis few sectors that continue or have a bigger push to market and steady progress. The increase in digital consumption makes these disciplines professionals are sued every day, more in a continually changing environment.

The Superior Digital Marketing Program, through the right mix of general and specific knowledge, allows students to acquire the skills to have a substantial competitive advantage in developing their career skills. For all these reasons, if your future is in marketing, you think digital.

THIS COURSE HAS A 50% SCHOLARSHIP FOUNDATION OFFERED BY SPAIN BUSINESS SCHOOL

The Superior Program in Marketing and Advertising Digital is aimed at all kinds of professionals requiring enter the digital environment concerns on the part of the digital marketing sector of great current demand.... [-]

The Technician in Public Relations and Communications of IACC, is a student, who after studying his curriculum, will be able to understand the handling of communications and its policies, both internally and externally of the organization.

On the other hand, it will have tools that will allow it to support the execution of communication strategies, according to the needs of the company and contribute to the operation of the campaigns.

You can also contribute to the proposals of communication strategies and / or campaigns by contributing from a technical and operational perspective in its implementation.... [-]

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Course Overview and Digital Tools for Developing Innovative New Products... [-]

Digital technology now touches almost every aspect of our lives, including work. On this course, you will explore how you can build a successful career in the digital age. You’ll get a closer look at the meaning of digital, and how it has changed the way we work.

You’ll also explore the different paths you could take to grow your career, and what role digital can play in these. Plus, you will also learn about the key skills we all need to thrive in this new environment, and how you can find support and keep learning to reach your goals.

A self-paced course designed to master various social media concepts, including strategy, communication, costs and benefits and get the right expertise in Measuring Social Media ROI.

Edureka's Measuring Social Media ROI course will help in understanding the concepts of social media ROI, which marketers, PR professionals, and business managers can use to determine the success of their marketing and social media campaigns. The course will also cover strategies to deploy a measurement structure. This is a master class course comprising a total of four hours of lectures, explaining the concepts you need to grasp to develop a social media presence, including linkages to strategy, marketing, communication and financial outcomes. The second part will include ROI on its raw hard metrics appearance: the costs and benefits of social media.... [-]

A successful career in the challenging field of public relations is highly possible with ICI’s public relations course. After all, our course is developed by individuals who have mastered public relations. Learn what they have gathered from years of experience in successfully shaping and evaluating public reactions as well as facts and behaviour for various organisations and individuals.

Media-related careers can always stir interest in many assertive individuals. If you believe you have what it takes to enter the world of public relations, let ICI help you in honing your skills to make your dream a reality. Your certificate or diploma in public relations can open doors for you to become:... [-]

As there is no experience and qualification required for our Marketing courses, they are available for all students from any academic backgrounds.

Our Marketing courses are fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the courses with any kind of internet connection from anywhere at any time without any kind of limitation.... [-]

This 12-week online course is designed for participants who wish to increase their knowledge and develop their professional skills in the fundamentals of marketing, marketing management, sales techniques and sales management. The marketing component for this short course includes topics such as the marketing concepts, marketing and business relationships, creating a marketing plan, branding, consumer behaviour, digital marketing, strategic marketing, services, advertising and marketing research. The sales component of the programme includes topics on selling skills, the art of persuasion, the sales cycle, sales management, sales forecasting and negotiation skills.

This certificate course consists of 20 modules, each of which comprises various learning objects including:-... [-]