One of the best ways to further career goals is investing in higher education. By taking courses in their field, students demonstrate commitment to their careers. Individual classes can provide valuable skills and advanced training.
The area of fashion marketing focuses on a variety of business and couture-related topics. Depending on the program, students may study apparel analysis, social facets of fashion, e-commerce strategies, economics and apparel markets, statistical analysis and research methods.
Europe is the sixth largest continent and includes 47 countries and assorted dependencies, islands and territories. It is bordered by the Mediterranean Sea to the south, Asia to the east, and the Atlantic Ocean to the West.
Course Online in Fashion Marketing in Europe
This course introduces a case study showing how Marks & Spencer has been a key innovator in fashion, introducing new fabrics that make our lives easier and more comfortable. [+]
This course introduces a case study showing how Marks & Spencer has been a key innovator in fashion, introducing new fabrics that make our lives easier and more comfortable.
You will see how M&S continues to drive innovation to bring consumers new and better products. You will also consider your own clothing and its innovation story, research how a favourite item of clothing is the result of innovative developments in the industry and share your findings with other learners.What topics will you cover? An overview of innovation: defining different types and levels Case study: incremental innovation at M&S Innovation in fashion advertising Fashion innovation outside the retail industry How to create an educational video What will you achieve? Explore the different types of innovation and discuss examples of each. Identify the three levels of innovation: incremental, radical, and disruptive. Discuss the different types and levels of innovation in the fashion industry. Evaluate the way in which clothes were marketed in the 1950s compared to today. Explore future directions in fabric and garment innovation and discuss technologies which have impacted on innovation in the fashion industry. Research and report on the history and development of an item of clothing. Record the history and development of your chosen clothing item. Share and discuss your research with fellow learners. Who is the course for? ... [-]
The world of fashion is growing at a fast and steady pace becoming an extremely competitive market with constant innovation and a knowledgeable consumer of global trends and buyer in non-traditional channels. Training and vision from the point of view of Marketing has become today, together with the creativity of designers, in an exclusive need ... [+]
The world of fashion is growing at a fast and steady pace becoming an extremely competitive market with constant innovation and a knowledgeable consumer of global trends and buyer in non-traditional channels. Training and vision from the point of view of Marketing has become today, together with the creativity of designers, in an exclusive need for designers, entrepreneurs, businessmen, executives and industry suppliers of clothing, footwear and accessories.GOALS
Upon completion completed, the participant will have achieved the following transfer targets:Contribute to the competitive development of companies in the fashion sector through learning concepts Marketing and cases. Apply Marketing tools and techniques for starting a personal venture or improve the position of brands or companies in the market. Marketing strategies used to generate greater competitiveness of companies in the world of fashion in the domestic market and abroad. recipients Designers or Entrepreneurs who already have their brand or want to throw it. Service Providers industry of clothing, footwear and accessories. Responsible for the areas of Marketing, Production, Purchasing, Product, Commercial or Retail companies. Those of different disciplines that are not in the industry but seek trained to enter the world of fashion. academic content MODULE 1: Marketing and Fashion MODULE 2: Creativity. Research, Planning, Strategy MODULE 3: Product: collection, prices, trends. Communication MODULE 4: Distribution. Retail. Management. [-]