Online Course in Business Studies in USA

Compare Online Courses in Business Studies in USA 2017

Business Studies

Education in the United States is mainly provided by the public sector, with control and funding coming from three levels: state, local, and federal, in that order. The common requirements to study at a higher education level in United States will include your admissions essay (also known as the statement of purpose or personal statement), transcript of records, recommendation/reference letters, language tests

Online Course in Business Studies in USA

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Course in Business Strategy (Beginner)

Coursera
Online Part time 6 months Open Enrollment USA USA Online

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. [+]

Online Courses in Business Studies in USA. This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own. Top-rated Capstone Projects will be reviewed by Professors Michael J. Lenox and Jared D. Harris, and as many as the top 50 will qualify for an application fee waiver if they are interested in applying to one of Darden's MBA programs. Courses Foundations of Business Strategy Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple. Advanced Business Strategy Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. We'll apply these tools in case studies of industry leaders Disney, Orascom Telecom Holding, Sony, and GE Healthcare India. Business Growth Strategy Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. Apply these concepts in case studies of industry leaders JetBlue, Starbucks, Intel Corporate Venturing and Tata Motors. Strategic Planning and Execution Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. You'll learn the pillars of strategy execution--analysis, formulation, and implementation--and how to use the 4A model to effectively approach strategy execution. Finally, a panel of leaders from entrepreneurs, nonprofits, and industry, share their expertise gleaned from years of successful strategy planning and execution. Business Strategy in Practice (Project-centered Course) A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. To this end, the Business Strategy Capstone Project, a comprehensive Strategic Analysis, provides an opportunity for you to synthesize concepts and knowledge from the four prerequisite courses in the specialization. You may continue with the organization you selected for previous assignments or select a new organization for this project. You will analyze the current state of the organization, strategic issues facing the organization, strategic paths the organization might pursue, make a recommendation of the best path for the organization to pursue, and write an Executive Summary. Your finished project will serve as an artifact showcasing your ability to conduct research on/within an organization, select and apply the most appropriate analytical tools, build a well-supported case for a specific position, and effectively communicate key points with executive leadership. [-]

Course in Investment Management (Beginner)

Coursera
Online Part time Open Enrollment USA USA Online

In this Specialization, you will understand how investment strategies are designed to reach financial goals in a global context. You will learn the theory that underlies strong investment decisions, as well as practical, real-world skills that you can apply when discussing investment proposals with your advisor, managing your personal assets or your client’s investment portfolio. [+]

In this Specialization, you will understand how investment strategies are designed to reach financial goals in a global context. You will learn the theory that underlies strong investment decisions, as well as practical, real-world skills that you can apply when discussing investment proposals with your advisor, managing your personal assets or your client’s investment portfolio. You will start by developing a global understanding of financial markets and what impacts rational and irrational behaviors have in finance at the micro and macro levels. You will then learn how to adequately build and manage a portfolio with a long-term view while gaining an appreciation for novel research advances in finance and related areas as well as future trends that are shaping the investment management industry. In the final Capstone Project, you will create a sensible 5-year investment plan that accounts for an investor's goals and constraints in a dynamic economic landscape. Key speakers from UBS, our corporate partner, will contribute to this specialization by providing you with practical insights they have gathered through years of experience working for the world’s largest wealth manager. Course Understanding Financial Markets In this course, you will learn what the main financial markets and their characteristics are as well as how they are linked to the economy. Our very diversified team of experts will start by teaching you how the price of stocks and bonds are computed and why they move while you will become increasingly aware of the notion of risk and why it matters when measuring an investment's performance. The focus will then move to less popular markets such as gold, emerging markets, real estate, hedge funds and private markets. These will be analyzed with an emphasis on their particular risks and return opportunities as well as how they can help in building efficient portfolios. Finally, the policies of central banks and their impact on financial markets will be presented to you along with the link between the economy and the price of financial assets. All along these different steps, experts from UBS, our corporate partner, will show you how the concepts you just acquired are effectively applied in a leading global bank. This focus on practicality means you will not only understand what is going on in global financial markets but also start to figure out how you can use them to achieve financial goals, be it a client's or your own. Meeting Investors' Goals In this course, you will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can be at the market level. You will first explore the different biases that we, as humans, are subjected to when facing investment decisions and how they may impact the outcomes of these decisions. Moreover, you will see how emotions and ethical concerns such as honesty and trust influence market participants. When they are considered as a group rather than individually, you will discover how rationality and irrationality can drive asset prices to and away from their fair value. Finally, you will be presented with different portfolio construction methodologies and investment styles that make up the landscape of today's portfolio management industry. At key points throughout the course, you will benefit from the practical knowledge of experts from our corporate partner, UBS, in how to build and manage clients' portfolios. Portfolio and Risk Management In this course, you will gain an understanding of the theory underlying optimal portfolio construction, the different ways portfolios are actually built in practice and how to measure and manage the risk of such portfolios. You will start by studying how imperfect correlation between assets leads to diversified and optimal portfolios as well as the consequences in terms of asset pricing. Then, you will learn how to shape an investor's profile and build an adequate portfolio by combining strategic and tactical asset allocations. Finally, you will have a more in-depth look at risk: its different facets and the appropriate tools and techniques to measure it, manage it and hedge it. Key speakers from UBS, our corporate partner, will regularly add a practical perspective on these different topics as you progress through the course. Securing Investment Returns in the Long Run In this course, you will learn about the famous dichotomy between active and passive investing, how to appropriately measure and analyze investment performance and what the future trends in the investment management industry are. You will first learn about absolute and relative performance, risk-adjusted returns and how to decompose investment performance. The focus will then shift to the two main categories of investment vehicles, active and passive funds, and what they entail in terms of expected performance. Finally, you will explore the worlds of sustainable finance, neurofinance and fintech, three areas of research that will shape the future of the investment management industry. You will also benefit from the insights of experts from UBS, our corporate partner, on the practical implementation of the various concepts we will develop in this course. Planning your Client's Wealth over a 5-year Horizon In this Capstone project, you will have to choose between three different characters (each with a unique set of financial constraints and objectives) and design an appropriate wealth plan for them over the next 5 years. You will have to use the knowledge you gained in each of the four preceding courses to reach that objective. Indeed, you will need to know which assets to consider and how to manage them depending on changes in the economic outlook (Course 1), how to evaluate and deal with your character's emotional biases in order to suggest them a wealth strategy they will be able to follow (Course 2), how to build an optimal portfolio and manage its risk once the strategy has been designed (Course 3) and how to adequately measure the performance of your plan while taking advantage of investment vehicles and future trends in the investment management industry to further your character's goals (Course 4). This Capstone project was designed in collaboration with UBS, our corporate partner, who benefits from years of experience in guiding clients with their wealth planning. [-]

Course in Business Foundations (Beginner)

Coursera
Online Part time 6 months Open Enrollment USA USA Online

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In four courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. [+]

Online Courses in Business Studies in USA. In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In four courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge. Courses Introduction to Marketing Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies. Introduction to Financial Accounting Master the technical skills needed to analyze financial statements and disclosures for use in financial analysis, and learn how accounting standards and managerial incentives affect the financial reporting process. By the end of this course, you’ll be able to read the three most common financial statements: the income statement, balance sheet, and statement of cash flows. Then you can apply these skills to a real-world business challenge as part of the Wharton Business Foundations Specialization. Introduction to Operations Management Learn to analyze and improve business processes in services or in manufacturing by learning how to increase productivity and deliver higher quality standards. Key concepts include process analysis, bottlenecks, flows rates, and inventory levels, and more. After successfully completing this course, you can apply these skills to a real-world business challenge as part of the Wharton Business Foundations Specialization. Introduction to Corporate Finance This course provides a brief introduction to the fundamentals of finance, emphasizing their application to a wide variety of real-world situations spanning personal finance, corporate decision-making, and financial intermediation. Key concepts and applications include: time value of money, risk-return tradeoff, cost of capital, interest rates, retirement savings, mortgage financing, auto leasing, capital budgeting, asset valuation, discounted cash flow (DCF) analysis, net present value, internal rate of return, hurdle rate, payback period. Wharton Business Foundations Capstone Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal. [-]

Course in Business and Financial Modeling (Beginner)

Coursera
Online Part time 6 months Open Enrollment USA USA Online

Wharton's Business and Financial Modeling Specialization is designed to help you make informed business and financial decisions. These foundational courses will introduce you to spreadsheet models, modeling techniques, and common applications for investment analysis, company valuation, forecasting, and more. [+]

Wharton's Business and Financial Modeling Specialization is designed to help you make informed business and financial decisions. These foundational courses will introduce you to spreadsheet models, modeling techniques, and common applications for investment analysis, company valuation, forecasting, and more. When you complete the Specialization, you'll be ready to use your own data to describe realities, build scenarios, and predict performance. Courses Fundamentals of Quantitative Modeling How can you put data to work for you? Specifically, how can numbers in a spreadsheet tell us about present and past business activities, and how can we use them to forecast the future? The answer is in building quantitative models, and this course is designed to help you understand the fundamentals of this critical, foundational, business skill. Through a series of short lectures, demonstrations, and assignments, you’ll learn the key ideas and process of quantitative modeling so that you can begin to create your own models for your own business or enterprise. By the end of this course, you will have seen a variety of practical commonly used quantitative models as well as the building blocks that will allow you to start structuring your own models. These building blocks will be put to use in the other courses in this Specialization. Introduction to Spreadsheets and Models The simple spreadsheet is one of the most powerful data analysis tools that exists, and it’s available to almost anyone. Major corporations and small businesses alike use spreadsheet models to determine where key measures of their success are now, and where they are likely to be in the future. But in order to get the most out of a spreadsheet, you have know how to use it. This course is designed to give you an introduction to basic spreadsheet tools and formulas so that you can begin harness the power of spreadsheets to map the data you have now and to predict the data you may have in the future. Through short, easy-to-follow demonstrations, you’ll learn how to use Excel or Sheets so that you can begin to build models and decision trees in future courses in this Specialization. Basic familiarity with, and access to, Excel or Sheets is required. Modeling Risk and Realities Useful quantitative models help you to make informed decisions both in situations in which the factors affecting your decision are clear, as well as in situations in which some important factors are not clear at all. In this course, you can learn how to create quantitative models to reflect complex realities, and how to include in your model elements of risk and uncertainty. You’ll also learn the methods for creating predictive models for identifying optimal choices; and how those choices change in response to changes in the model’s assumptions. You’ll also learn the basics of the measurement and management of risk. By the end of this course, you’ll be able to build your own models with your own data, so that you can begin making data-informed decisions. You’ll also be prepared for the next course in the Specialization. Decision-Making and Scenarios This course is designed to show you how use quantitative models to transform data into better business decisions. You’ll learn both how to use models to facilitate decision-making and also how to structure decision-making for optimum results. Two of Wharton’s most acclaimed professors will show you the step-by-step processes of modeling common business and financial scenarios, so you can significantly improve your ability to structure complex problems and derive useful insights about alternatives. Once you’ve created models of existing realities, possible risks, and alternative scenarios, you can determine the best solution for your business or enterprise, using the decision-making tools and techniques you’ve learned in this course. Wharton Business and Financial Modeling Capstone In this Capstone you will recommend a business strategy based on a data model you’ve constructed. Using a data set designed by Wharton Research Data Services (WRDS), you will implement quantitative models in spreadsheets to identify the best opportunities for success and minimizing risk. Using your newly acquired decision-making skills, you will structure a decision and present this course of action in a professional quality PowerPoint presentation which includes both data and data analysis from your quantitative models. Wharton Research Data Services (WRDS) is the leading data research platform and business intelligence tool for over 30,000 corporate, academic, government and nonprofit clients in 33 countries. WRDS provides the user with one location to access over 200 terabytes of data across multiple disciplines including Accounting, Banking, Economics, ESG, Finance, Insurance, Marketing, and Statistics. [-]

Course in Business Analytics (Beginner)

Coursera
Online Part time 4 - 5 months Open Enrollment USA USA Online

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. [+]

Online Courses in Business Studies in USA. This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations. Courses Customer Analytics Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms. Operations Analytics This course is designed to impact the way you think about transforming data into better decisions. Recent extraordinary improvements in data-collecting technologies have changed the way firms make informed and effective business decisions. The course on operations analytics, taught by three of Wharton’s leading experts, focuses on how the data can be used to profitably match supply with demand in various business settings. In this course, you will learn how to model future demand uncertainties, how to predict the outcomes of competing policy choices and how to choose the best course of action in the face of risk. The course will introduce frameworks and ideas that provide insights into a spectrum of real-world business challenges, will teach you methods and software available for tackling these challenges quantitatively as well as the issues involved in gathering the relevant data. This course is appropriate for beginners and business professionals with no prior analytics experience. People Analytics People analytics is a data-driven approach to managing people at work. For the first time in history, business leaders can make decisions about their people based on deep analysis of data rather than the traditional methods of personal relationships, decision making based on experience, and risk avoidance. In this brand new course, three of Wharton’s top professors, all pioneers in the field of people analytics, will explore the state-of-the-art techniques used to recruit and retain great people, and demonstrate how these techniques are used at cutting-edge companies. They’ll explain how data and sophisticated analysis is brought to bear on people-related issues, such as recruiting, performance evaluation, leadership, hiring and promotion, job design, compensation, and collaboration. This course is an introduction to the theory of people analytics, and is not intended to prepare learners to perform complex talent management data analysis. By the end of this course, you’ll understand how and when hard data is used to make soft-skill decisions about hiring and talent development, so that you can position yourself as a strategic partner in your company’s talent management decisions. This course is intended to introduced you to Organizations flourish when the people who work in them flourish. Analytics can help make both happen. This course in People Analytics is designed to help you flourish in your career, too. Accounting Analytics Accounting Analytics explores how financial statement data and non-financial metrics can be linked to financial performance. In this course, taught by Wharton’s acclaimed accounting professors, you’ll learn how data is used to assess what drives financial performance and to forecast future financial scenarios. While many accounting and financial organizations deliver data, accounting analytics deploys that data to deliver insight, and this course will explore the many areas in which accounting data provides insight into other business areas including consumer behavior predictions, corporate strategy, risk management, optimization, and more. By the end of this course, you’ll understand how financial data and non-financial data interact to forecast events, optimize operations, and determine strategy. This course has been designed to help you make better business decisions about the emerging roles of accounting analytics, so that you can apply what you’ve learned to make your own business decisions and create strategy using financial data. Business Analytics Capstone The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about how to make data-driven decisions to a real business challenge faced by global technology companies like Yahoo, Google, and Facebook. At the end of this Capstone, you'll be able to ask the right questions of the data, and know how to use data effectively to address business challenges of your own. You’ll understand how cutting-edge businesses use data to optimize marketing, maximize revenue, make operations efficient, and make hiring and management decisions so that you can apply these strategies to your own company or business. Designed with Yahoo to give you invaluable experience in evaluating and creating data-driven decisions, the Business Analytics Capstone Project provides the chance for you to devise a plan of action for optimizing data itself to provide key insights and analysis, and to describe the interaction between key financial and non-financial indicators. Once you complete your analysis, you'll be better prepared to make better data-driven business decisions of your own. [-]

Course in Introduction to Project Management Principles and Practices (Beginner)

Coursera
Online Part time Open Enrollment USA USA Online

Project management has been proven to be the most effective method of delivering products within cost, schedule, and resource constraints. This intensive and hands-on series of courses gives you the skills to ensure your projects are completed on time and on budget while giving the user the product they expect. [+]

Project management has been proven to be the most effective method of delivering products within cost, schedule, and resource constraints. This intensive and hands-on series of courses gives you the skills to ensure your projects are completed on time and on budget while giving the user the product they expect. You will gain a strong working knowledge of the basics of project management and be able to immediately use that knowledge to effectively manage work projects. At the end of the series you will be able to identify and manage the product scope, build a work breakdown structure, create a project plan, create the project budget, define and allocate resources, manage the project development, identify and manage risks, and understand the project procurement process. Courses Initiating and Planning Projects Successful projects require careful upfront planning. In this course, you’ll learn the key roles and responsibilities of the project manager and project team. You’ll also learn to answer some key questions upfront to help you meet project objectives: What will this project accomplish? Why is this project important? Who benefits from this project? How will we plan for successful outcomes? Budgeting and Scheduling Projects A good project schedule helps all team members’ work together to meet project objectives. A project budget with realistic cost constraints is also an essential bedrock of any project. In this course you’ll learn to plan and stick to time and cost constraints in order to ensure the success of your projects. Managing Project Risks and Changes This course will help you manage project risk effectively by identifying, analyzing, and communicating inevitable changes to project scope and objectives. You will understand and practice the elements needed to measure and report on project scope, schedule, and cost performance. You will be equipped with the tools to manage change in the least disruptive way possible for your team and other project stakeholders. Project Management Project This capstone project is designed to allow you to take the knowledge you have gained through the Specialization and put that knowledge into practice. In the capstone, you will create several of the key planning deliverables that have been discussed in these courses and either work on a project you choose or use a suggested case study. You will begin the capstone project by writing part of the project charter. You will build on that information to define your project, and then ultimately create a schedule, budget and responses for the risks you identify. The goal is for you to use what you have learned in the previous courses and to perform your own research on how to best move forward with the capstone project. Your work will be peer reviewed by your classmates. In turn you will peer review the work of other classmates. Instructions on how to conduct peer reviews will be included in the course. Upon completing this series, you will be able to (1) write a narrative charter statement, (2) create a work breakdown structure, (3) sequence project activities,(4) build a project schedule, (5) create a project budget, (6) create a responsibility assignment matrix, (7) identify project risks and (8) define responses for those risks. [-]

Course in Entrepreneurship (Beginner)

Coursera
Online Part time 6 months Open Enrollment USA USA Online

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. [+]

Online Courses in Business Studies in USA. Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization. Courses Entrepreneurship 1: Developing the Opportunity How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype. By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up. Entrepreneurship 2: Launching your Start-Up Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of a creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to mange them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies. Entrepreneurship 3: Growth Strategies Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you’ll have an outline of an expansion strategy for your idea or enterprise, and also be ready for Entrepreneurship 4: Financing and Profitability. Entrepreneurship 4: Financing and Profitability Start-ups can benefit from a wide variety of financing options on the path to profitability, but how do you know which one to choose? This course explores different financing models, including bootstrapping, organic growth, debt and risk capital, and also provides a clear overview of equity financing including the key types of investors: angels, venture capital, and crowdfunding. You’ll learn about terms, and term sheets, exit modes and what exit strategy might be best for you. By the end of this course, you’ll have an understanding of what success looks like and how it can be financed. You’ll also be ready for the capstone project, in which you will get feedback on your own pitch deck, and may even be selected to pitch to investors from venture capital firms. Wharton Entrepreneurship Capstone In this Capstone project, you will be assembling a pitch deck for a new venture, including the key deliverables (e.g., customer needs, concept description, financials, and so forth). You will review your peers' projects according to a rubric develop by Wharton Entrepreneurship and practice applying the same criteria VC’s use in evaluating potential investments. The learners with the top-scoring projects will be introduced to the most appropriate VC firms in Wharton Entrepreneurship’s network, according to region and sector. [-]

Course in Strategic Management and Innovation (Beginner)

Coursera
Online Part time 4 months Open Enrollment USA USA Online

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. [+]

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt. Courses Strategic Management The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization Strategy Formulation The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations. At the end of the course, you will be able to: - Identify why a strong strategy is essential for the future business success - Formulate a business strategy that suits the needs and visions of your organization - Explain why managers too often formulate sub-optimal strategies - Extrapolate measures to optimize current business strategies Strategy Implementation Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we'll build a toolbox of techniques to execute today's business strategies to help them succeed. After completing this course, you'll be able to: - Create objectives and goals to guide strategy implementation - Identify organizational structures that fit particular strategies - Understand how to leverage company culture in implementation - Describe how to communicate the strategy so that the organization "gets" it - Detect and mitigate risks to implementation Strategic Management - Capstone Project In this capstone project course, we revisit the strategy controversy at e-Types, introduced in the first course in this specialization, Strategic Management, and further analysed in each of the subsequent courses, Strategy Formulation and Strategy Implementation. After revealing, examining, and analyzing what happened at e-Types, we turn to a new set of strategy cases that range in terms of company size, geography, and focus. For your final project, we ask YOU to apply everything you have learned in this specialization to analyze your choice of one of these four situations. [-]

Course in Career Success (Beginner)

Coursera
Online Part time Open Enrollment USA USA Online

This series of courses will help you build, develop and hone the essential skills needed to improve your employability and advancement in today’s dynamic workforce. The courses in this Specialization may be taken in any order. Each course can also be taken independently. [+]

Online Courses in Business Studies in USA. This series of courses will help you build, develop and hone the essential skills needed to improve your employability and advancement in today’s dynamic workforce. The courses in this Specialization may be taken in any order. Each course can also be taken independently. The Specialization concludes with a Capstone project that will give you the opportunity to integrate and apply the skills you have gained throughout the courses to your individual and organizational needs. Courses Project Management: The Basics for Success This course combines the essential elements of Project Management and Team Leadership into one course. Through class engagement and reflection, you will acquire further understanding of the responsibilities of leadership and become better prepared to apply this knowledge to the project environment. Work Smarter, Not Harder: Time Management for Personal & Professional Productivity You will be able to gain and apply your knowledge and understanding of personal and professional awareness, organization and commitment, and use the tools, methods and techniques that you have learned in goal setting, prioritization, scheduling, and delegation to overcome time management challenges and enhance productivity. Finance for Non-Financial Professionals Impact your financial decisions and learn how to affect the performance of your unit's profitability and of your organization. In this course gain a basic understanding of finance and accounting concepts to drive your organization's growth. Upon completion of this course, you will have gained general financial knowledge and an in-depth understanding of the impact of your decisions outside your functional area. Content of the course includes selected aspects of finance from a non-financial specialist perspective. Specific topics include: financial analysis; planning, forecasting, and budgeting; cash flow, and strategic financing. This class will be interactive and will require the active involvement of the participants in finance related activities. Communication in the 21st Century Workplace In today's fast-paced business environment, employees at all levels find themselves being asked to handle more tasks, meet more deadlines, take on more responsibilities, and adapt to more change. Added to these challenges is the constantly shifting diversity of the workplace, where coworkers cope with generational, gender, age and cultural differences. Communication, both verbal and nonverbal, is at the foundation of everything we do and say, and is especially important in the 21st century workplace. The good news is that communication is a learned skill, and can be improved upon with the right training. The focus of this course is to heighten students’ awareness of workplace communication, and add new interpersonal skills, with the end result of becoming a more competent communicator overall. Target areas include: the process and functions of communication, behavioral patterns, perceptions as reality, verbal and nonverbal cues and behaviors, confidence, assertiveness, tact, anger management, criticism and constructive feedback, conflict resolution, team building, leadership, interviewing, and communicating more effectively with technology (email, Skype, texting, etc.). High-Impact Business Writing Effective writing is a powerful tool in the business environment. Learn how to articulate your thoughts in a clear and concise manner that will allow your ideas to be better understood by your readers. Improve your business writing skill by learning to select and use appropriate formats for your audience, use the correct medium and adjust your writing style accordingly, as well as identify your objective and communicate it clearly. You'll also learn to spot, correct and avoid the most common writing pitfalls, and gain valuable experience analyzing, writing and revising a wide spectrum of business documents. From a simple interoffice memo to a twenty-page business proposal, learn how to put good business writing to work for you. The Art of Negotiation The art of negotiation comes into play daily in the life of employees at all levels and in every position. Participants explore how current approaches to negotiation strategy and tactics are used, what negotiation entails, types of negotiation relationships that exist from hard bargain to win-win, to fully partnered relationships and personal ones. The course explores the personal and behavioral characteristics of an effective negotiator. Participants discuss how empowerment, power, and authority affect the negotiation process and outcome. Topics include how important it is to plan and prepare for a negotiation session. Fundamentals of Management Are you about to enter the workforce? Are you an emerging professional? Are you new to your role in the organization? All prospective new employees benefit from understanding management principles, roles and responsibilities, regardless of position. Now you can acquire an in-depth understanding of the basic concepts and theories of management while exploring the manager's operational role in all types of organizations. Gain insight into the manager's responsibility in planning, organizing, leading, staffing and controlling within the workplace. It’s never too soon to plan your professional path by learning how the best managers manage for success! Effective Problem-Solving and Decision-Making Critical thinking – the application of scientific methods and logical reasoning to problems and decisions – is the foundation of effective problem solving and decision making. Critical thinking enables us to avoid common obstacles, test our beliefs and assumptions, and correct distortions in our thought processes. Gain confidence in assessing problems accurately, evaluating alternative solutions, and anticipating likely risks. Learn how to use analysis, synthesis, and positive inquiry to address individual and organizational problems and develop the critical thinking skills needed in today’s turbulent times. Using case studies and situations encountered by class members, explore successful models and proven methods that are readily transferable on-the-job. Essentials of Entrepreneurship: Thinking & Action Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and feasibility are best evaluated; business strategies for new businesses; importance of a business plan; achieving success in a new business. At the end of the course students will have the skills and confidence to evaluate starting a business, in addition to becoming more enterprising in how they approach their roles should they decide to work in organizations. Career Success Project The purpose of the Capstone Project in the Career Success Specialization is for you to apply the methods and techniques you learned in the series of courses to a personal experience, giving you a way to communicate your value to potential employers. You’ll focus your communication, management, negotiation, problem solving, business writing, time management, finance, entrepreneurship, and project management skills into a single project that demonstrates your career readiness. [-]

Course - PHP Basics

Treehouse
Online Full time Part time Open Enrollment USA USA Online

In this course I'll walk you through the basics of the language, ranging from basic statements to conditionals. We'll be creating a simple "Unit Converter" as well as a "Daily Exercise Program". We'll then finish up by combining those programs with HTML to create a personal webpage to demonstrate your skills. [+]

PHP Basics In this course I'll walk you through the basics of the language, ranging from basic statements to conditionals. We'll be creating a simple "Unit Converter" as well as a "Daily Exercise Program". We'll then finish up by combining those programs with HTML to create a personal webpage to demonstrate your skills. What you'll learn Variables Operators Conditionals Comments PHP on the Web Getting to Know PHP PHP is one of the most widely used technologies on the internet today, supporting many large projects such as WordPress, Drupal, Wikipedia and Facebook. A conservative estimate is that 25% of the web is built on PHP. The driving force behind PHP has always been; to solve problems, and make it faster and easier to build web sites. Because of this drive, PHP is a great choice for creating simple yet powerful web sites and applications. Unit Converter PHP has 2 types of number variables: integers, for whole numbers such as 1 though 9, and floats, for fractions such as the cost of 1.99. In this course we'll be creating a simple unit converter which will use these number variables, along with arithmetic operators, to calculate weight and distance conversions. Daily Exercise Program In this section, we'll continue to expand upon the skills you've learned, as we explore more data types and the logic needed to create a "Daily Exercise Program". We'll store each exercise in a STRING variable, then we'll use conditionals to control which exercise is displayed. PHP on the Web In this section, we'll use PHP in combination with HTML to create your first PHP webpage. You'll learn how PHP can reduce busy work and maintenance, allowing us to work faster and be more productive. Finally we'll combine the previous scripts to create a personal webpage to demonstrate your skills. Teacher Alena Holligan After starting out in fine art and moving into graphic design, Alena found her passion for programming over 15 years ago and has never looked back. Alena enjoys community and is excited to introduce people to the wonderful world of PHP and the Portland Tech Community. When not at her computer, Alena enjoys exploring Portland with her friends and family, including her 3 young children. She also enjoys the Symphony, Cooking, Books, Yarn and Yoga. [-]

Course - JavaScript Basics

Treehouse
Online Full time Part time Open Enrollment USA USA Online

JavaScript is a programming language that drives the web: from front-end user interface design, to backend server-side programming, you'll find JavaScript at every stage of a web site and web application. In this course, you'll learn the fundamental programming concepts and syntax of the JavaScript programming language. [+]

Online Courses in Business Studies in USA. JavaScript Basics JavaScript is a programming language that drives the web: from front-end user interface design, to backend server-side programming, you'll find JavaScript at every stage of a web site and web application. In this course, you'll learn the fundamental programming concepts and syntax of the JavaScript programming language. What you'll learn What JavaScript is and where it is used Basic programming concepts like variables, data types and conditional statements What functions are and why they're useful How to troubleshoot programming problems The basic syntax of the JavaScript programming language Introducing JavaScript Learn about the most popular scripting language on the planet. The language that drives millions of interactive web sites, powers fast web servers and can even be used to build desktop applications. In this stage, you'll create your first JavaScript program and learn how to troubleshoot your programming mistakes. Storing and Tracking Information with Variables Learn how to use variables to store information that changes during a program, like the score in a game, or a sales total. You'll also learn about different data types in JavaScript like string, numbers and boolean values. Working With Numbers Numbers are everywhere in programming. You use them to track a player's score in a game, to calculate the cost of shipping a product, or just to count the number of times a "Like" button was clicked on a page. In this section of the course, you'll learn how to do basic math in JavaScript. Making Decisions with Conditional Statements Conditional statements let you control the "flow" of your program. They let you run different code based on conditions in your program. Creating Reusable Code with Functions JavaScript functions are a powerful tool that let you create re-usable chunks of code. They make programming faster, easier and less error-prone. They are also one of the most important concepts in JavaScript programming. Teacher Dave McFarland Dave is a web developer, O'Reilly author, and Treehouse teacher. You can follow him on Twitter @davemcfarland [-]

Course - Mobile App Design for iOS

Treehouse
Online Full time Part time Open Enrollment USA USA Online

Learn the basics of designing a mobile app, from initial idea, wireframes to user interface design. You will create the design for a diary app while learning how to write an application design specification, user experience, right through to creating assets for development. The project will focus on the iOS platform, however you learn some tips and tricks on adapting the design for platforms like Android and Windows. [+]

Mobile App Design for iOS Learn the basics of designing a mobile app, from initial idea, wireframes to user interface design. You will create the design for a diary app while learning how to write an application design specification, user experience, right through to creating assets for development. The project will focus on the iOS platform, however you learn some tips and tricks on adapting the design for platforms like Android and Windows. Introduction to UI Design Learn what user interface design entails, what we’re going to design, and some understanding of development languages used to build our app. Discover the tools that are used to create a user interface. Finally, learn about the nuances of designing for Apple's iOS platform. ADS Writing and Preparation Learn how to create helpful documentation that will help educate and assist your design process later. Writing an Application Definition Statement (ADS) helps you establish the focus of your app and define its audience. Wireframing, Interaction Design and Planning Learn how to plan your app by creating a digital wireframe document and understanding some basic UX and typography decisions. We’re also going to take a look into how to design for touch targets and some tips and tricks around this problematic design issue. Designing our App Let’s start designing our app using Sketch. We’re going to jump right into designing a beautiful interface while learning how to export our artwork for retina display and additional platforms, if necessary. Working with a Developer A deeper how-to of exporting your artwork via Sketch and learn how to keep developers happy by producing comprehensive documentation for onward use in Xcode. We’re also going to take a look into the app approval process and bring to light some common issues and how to avoid them. Teacher Sarah Parmenter Sarah Parmenter is a multi-disciplinary designer. She has a client list that includes Blackberry, News International, and STV and specialises in UI design for iOS. Sarah is the owner of You Know Who, co-host of the Happy Monday podcast, and was voted .Net Magazine’s ‘Designer of The Year’ in 2011. [-]

Small Business Masterclass Online Course

Courses for Success
Online Part time Open Enrollment USA USA Online

If you are struggling to keep your business afloat or you want to learn the real secrets to business success, you must invest in the Small business Masterclass, Online Course. You will learn strategies and techniques that you can implement quickly and easily that will dramatically increase your profitability and the value of your business. [+]

Online Courses in Business Studies in USA. Learn Marketing & Branding strategies to Make Your Business Successful! If you are struggling to keep your business afloat or you want to learn the real secrets to business success, you must invest in the Small business Masterclass, Online Course. You will learn strategies and techniques that you can implement quickly and easily that will dramatically increase your profitability and the value of your business. In a little over 6 hours, you will master the skills required to Bullet Proof your business and create a gold mine for your family. Learn from leading businessmen including Gerry Harvey, David Koch, Ross Greenwood and more, the Skills required to Develop your Business to it's full potential. If you own a small business today you either have a potential gold mine or a potential hazard for your family, what are you prepared to do to turn your business into a potential gold mine? Some businesses fail because they can’t manage money, but most businesses fail because they never learned how to manage their ideas. With The Small Business Masterclass you will learn: Strategies to get your business off the ground Quickly, so you are Making Money Sooner How to get your image right so your customers are confident to deal with you and Keep Coming Back How to make your customers Remember Your Business What is happening with your sales, which customers are profitable and which customers are eating into your Profits How to profile your customers to identify your Valuable Customers How to merchandise to Increase Profitability Learn how to develop a system that will let your business almost run itself, freeing up your time to put in place New Marketing Strategies How systems increase Productivity and Profitability How to sell features, advantages and benefits of products to Increase Sales How to communicate your unique selling position to your customers to constantly Beat Competitors How to write hypnotic sales copy to Achieve Higher Conversions How to market your products and services to Keep Business Growing How to use the web to promote your business and create Awareness For Your Brand 7 key marketing strategies that are easy to follow and put into action for Long Term Growth Course Fast Facts: Easy to follow and understand Only 6 to 8 hours of study is required 12 months access to course Delivered 100% on-line and accessible 24/7 from any computer or smartphone You can study from home or at work, at your own pace, in your own time Download printer friendly course content Certificate (IAOTS Accredited) Course Delivery Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone. How to study online course? Upon enrolment you will be issued with a log-in and password, providing access to our online instructional video learning platform, which is Available 24/7 on any computer or smart mobile device. The course is easy to follow and understand, as we teach you live, step by step while you watch us demonstrate tips and techniques. Learn Growth Strategies to Develop or Start a Mega-Successful Business with The Small Business Masterclass, a comprehensive 9 Module online instructional video course (you also receive a 50-page downloadable training manual) Buy Now - So you can begin achieving Business Success. Recognition & Accreditation These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction. Units of Study Module 1 Getting Your Image Right In this module, we look at your total company image from customer perception to staff look and feel. We cover company colors, slogans, uniforms and more. Learn how to change your image and your business image. Learn how to make your customers remember your business. Learn what colors suit your business and will attract your target customers. Learn how to act like a winner and not like a loser. Are you a possibility thinker or an impossibility thinker? Does your logo or slogan sell your business? Included in this module is an interview with John Ferguson, who is a small business owner of Eco-Signs. John has invented the new ecologically friendly and easy-to-use slimline light box signs and John talks about his six-year journey from starting his business in his garage to operating out of a factory and out growing it by dominating his market. In this interview he covers topics such as: Creating brand awareness Start-up marketing Growing your business and dealing with expansion Patenting and trade marking Also, included in this module is an interview with Gerry Harvey, who is the co-founder of the Harvey Norman retail chain in Australia and New Zealand. He talks candidly about his upbringing and his family experience of losing money and dealing with hardship and how this shaped his mindset to earn money. He explains what keeps him motivated to stay at the top of what he does. He also talks about the need to be organized and have a balance between work, family, exercise and relaxation. In this interview Gerry Harvey also covers topics such as: The risk of losing money and the need to generate cash flow Why you should follow your passion Why your perseverance will determine your success How to choose the right business for you The importance of educating yourself to learn a variety of skills needed to be successful in business Module 2 Know Your Business In this module we look at what is happening with your sales. Which customers are profitable and which customers are simply eating into your profitability. Learn how to focus on your customers, not your products. Learn how to choose your ideal customer. Learn how to price your products based on your ideal customers. Learn which of the three pricing structures will suit your business. Learn the four essential parts to making money in business. Learn how to use risk management to guide your expansion. Learn how to merchandise to increase profitability. Included in this module is an interview with Ross Greenwood, who is the Finance Editor for the Nine Network in Australia and a small business owner himself. He discusses in detail the economic indicators that small business owners should be aware of and how these can affect your business. He provides commentary on the best way to extend your line of credit when economic times are tough and you need more cash flow to sustain your business, without it adversely affecting your family and lifestyle. He also shares his thoughts on why nurturing relationships with your bank manager and accountant can help save your business from getting into trouble. In this interview Ross Greenwood also covers topics such as: How to run your business according to the market conditions How to determine whether your business is merely a job or a sustainable business How to turn the income from your business into an asset The advantages of investing in commercial property over paying rent How to avoid your business becoming a living nightmare What skills you will need to learn if you have chosen to commercialize your interest, skill or hobby into a small business Module 3 Systematize Your Business In this module we will cover how to develop systems that will let your business almost run by itself, freeing up your time to put into place your new business strategies. Learn techniques to give your business measurable consistency. Learn systems that will allow you to duplicate or franchise your business. Learn how systems will increase the value of your business to the potential buyer. Learn the ten steps to systematizing your business. Learn how systems will increase staff productivity. Included in this module is an interview with Andrew Ricker, who is co-owner of The Aged Care Channel in Australia - a membership-driven organization that provides educational resources for training the staff of residential care homes via satellite. In this interview he covers topics such as: Introducing best practice and continuous improvement programs to keep up to date with current demands Building a business slowly on strong foundations rather than rushing expansion by over financing The importance of having the right skill set within the staff of the business The importance of keeping an eye on the core business The importance of having well-documented procedures to enable duplication of your business The importance of succession planning to enable expansion Learning to use your past mistakes to guide you to future success Also included in this module is an interview with Tim Sims, Managing Director of Pacific Equity Partners in Australia. He explains what private equity is and how it works. He gives commentary on the criteria used by private equity partners when looking at a business in which to invest. In this interview Tim Sims covers topics such as: The elements that make a good business How to take profits to a higher level without reducing costs How to create value in a business How private equity partners can help to grow your business Understanding the importance of having a sound business strategy Module 4 Sales Team Training We teach your staff to sell in a tough market. Your staff will be trained how to make business friendships with your main customers. Learn how: Staff members can contribute to the culture of your team To train your staff on selling the features, advantages, and benefits of products To communicate your unique selling position to your customers To attract repeat customers To decide between part-time or full-time sales staff To match the personality of your sales staff to your products To recapture lost sales To develop business friendships To use telemarketing successfully To use testimonials to sell your products or services Your business has the potential to lose customers To manage the integrity and reputation of your business Staff meetings can boost your sales team's performance Included in this module is an interview with sales and marketing expert Tim Shaw, who is regarded as Australia's No.1 salesman. He talks about his years selling for Demtel on television and why customers buy the salesperson before they buy the product. He will help you to understand how to influence your customer to spend their money with you and not your competitors. In this interview Tim Shaw also covers topics such as: What is quality customer service How to brand your business How to connect with your customer How to use testimonials Why you should continuously update your presence in the market place How important the boss is to the business How to leverage every sale you make What portion of your sales Module 5: Marketing your Business We will look at how to write copy that sells. You will learn all the rules to copywriting that help a customer make a decision to buy from you. Find your niche and dominate it. Learn to blow your competition out of the water. Learn what your unique selling position is. Know the benefits of your products and how to market them. Learn how to write an attention-grabbing headline. Learn the ten biggest marketing mistakes businesses make. Learn how to write hypnotic sales copy. Learn how to grow your mailing list. Learn when it is best to market. Included in this module is an interview with copywriter David Said, who has thirty years experience in leading Australian and international ad agencies. He explains what is required to write good copy and sell by "remote control" as he calls it. In this interview David Said also covers topics such as: How to present your product How to control your reader's eye How to control your reader's pace How to write different copy for different mediums Also included in this module is an interview with John Hilton, who is an inventor and Managing Director of Spatial Freedom Australia. John has invented the products Space-ball™ and the Astroid™ spatial controller, which are used in 3D design engineering. His list of clients includes companies such as Boeing, Ford and General Motors. In this interview John Hilton covers topics such as: How to take your product to the marketplace How to protect your idea or technology How to package your products Module 6: Website Ranking There are unwritten rules to getting your website onto the first page of a search engine. We take you step-by-step through how to optimize your website and make it sell for you. Learn how: To use the web to promote your business To use ad words to laser guide your marketing on the web Search engines work Sponsored links work and their benefits To get high natural ranking for free The rules of search engine optimization are achieved Your keywords can help get you to the top To make your website relevant to the search term To use testimonials to get more out of searches To use links to get higher rankings To use e-articles to link to your site This module includes an interview with small business owner Gavin Tooley, owner of Click Business Cards, which are Australia's largest supplier of business cards. Click Business Cards transformed it's business from a run-of-the-mill printing business in 1996 to an internet-driven business with a global customer base. In this interview Gavin Tooley covers topics such as: The value of having testimonials on your website Why you should make it easy for the customer to contact you and order from your website Why it is important to give your customer simple options when ordering Why a customer chooses an internet business instead of a face to face business The best way to promote your business on the internet search engines Module 7: Bullet Proof your Customers In this module, we cover how to stop your opposition from stealing your customers. We show you how to set up a customer loyalty program. Your customer loyalty program will help your customers distinguish your business from others. You will learn: Why you should know your customer Who your most loyal customers are How to develop a system to identify your most valuable customers How to put together a customer evaluation form What customer rewards programs work How to create a mystery shopper program How often to contact your customer How to identify when you are losing a customer Why an interesting newsletter that will cement relationships with your customers Eye-catching formats for your newsletters How to use your newsletter as a sales tool How to track the sales of your customers How to alter staff behavior to increase your sales How to use a competitor analysis to your advantage Module 8: Print Advertising (including yellow pages) In this module, we will take you through writing a Yellow Pages advert that works. We will discuss strategies to help you get more sales by splitting adverts to get the maximum benefit. You will learn What will appeal to your customers How to make your advert stand out from your competitors What the Yellow Pages sales team will not tell you How to negotiate the best price for your advert How to design your advert for your target customer Which classification headings will generate more inquiries What fonts to use for impact headlines and body copy What graphics work best What style of advert to avoid How to tell your customers why they should call you Why Yellow Pages advertising works How to track and measure the success of your Yellow Pages advert Module 9: 7 Key Marketing Strategies In this module, we present seven key marketing strategies that are easy to follow and put into action. We also cover setting business goals that are on purpose for your business. Included in this module is an interview with David Koch, co-host of Australia's No.1 breakfast show, Sunrise. David is also well respected as a top investment and business commentator, presenting My Business Show on the Seven Network, plus A Minute on Your Business and A Minute on Your Money, which has aired on over 50 radio stations across Australia. In this interview David Koch covers topics such as: Effective communication for partners when dealing with finances. Where to start seeking financial advice. Why you should invest in income protection insurance. Why it is important to have predetermined goals. Tips of on how to balance your personal life with your business life. Requirements Entry requirements Students must have basic literacy and numeracy skills. Minimum education Open entry. Previous schooling and academic achievements are not required for entry into this course. Computer requirements Students will need access to a computer and the internet. Minimum specifications for the computer are: Windows: Microsoft Windows XP, or later Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari) MAC/iOS OSX/iOS 6 or later Modern and up to date Browser (Firefox, Chrome, Safari) All systems Internet bandwidth of 1Mb or faster Flash player or a browser with HTML5 video capabilities (Currently Internet Explorer 9, Firefox, Chrome, Safari) Students will also need access the following applications: Adobe Acrobat Reader and Microsoft Word [-]

Six Sigma and Lean Process Online Short Course

Courses for Success
Online Part time Open Enrollment USA USA Online

Six Sigma is a data-driven approach for eliminating defects and waste in any business process. You can compare Six Sigma with turning your water faucet and experiencing the flow of clean, clear water. Reliable systems are in place to purify, treat, and pressure the water through the faucet. [+]

Eliminate Defects and Waste in Your Business Processes Six Sigma is a data-driven approach for eliminating defects and waste in any business process. You can compare Six Sigma with turning your water faucet and experiencing the flow of clean, clear water. Reliable systems are in place to purify, treat, and pressure the water through the faucet. That is what Six Sigma does to business: it treats the processes in business so that they deliver their intended result. Our Lean Process And Six Sigma course will provide an introduction to this way of thinking that has changed so many corporations in the world. This course will give you an overview of the Six Sigma methodology, and some of the tools required to deploy Six Sigma in own organizations. By the end of this Six Sigma and Lean Process Online Short Course, you will be able to: Develop a 360 degree view of Six Sigma and how it can be implemented in any organization Identify the fundamentals of lean manufacturing, lean enterprise and lean principles Describe the key dimensions of quality - product features and freedom from deficiencies Develop attributes and value according to the Kano Model Understand how products and services that have the right features and are free from deficiencies can promote customer satisfaction and attract and retain new customers Describe what is required to regulate a process Give examples of how poor quality affects operating expenses in the areas of appraisal, inspection costs, internal failure costs and external failure costs Using basic techniques such as DMAIC and how to identify Six Sigma Projects Use specific criteria to evaluate a project Discover root causes of a problem Design and install new controls to hold the gains and to prevent the problem from returning Course Fast Facts: Easy to follow and understand Only 6 to 8 hours of study is required 12 months access to course Delivered 100% on-line and accessible 24/7 from any computer or smartphone You can study from home or at work, at your own pace, in your own time Download printer friendly course content Certificate (IAOTS Accredited) Course Delivery Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone. Recognition & Accreditation These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction. Units of Study Module One - Getting Started Module Two - Understanding Lean About six sigma About lean History behind lean Toyota production systems The toyota precepts Module Three - Liker's Toyota Way Philosophy Process People and partners Problem solving Module Four - The TPS House The goals of TPS The first pillar - Just in time (JIT) The second pillar - Jidoka (Error-free production) Kaizen (Continuous improvement) The foundation of the house Module Five - The Five Principles of Lean Business Value Value Stream Flow Pull Seek perfection Module Six - The First Improvement Concept (Value) Basic characteristics Satisfiers Delighters Applying the Kano model Module Seven - The Second Improvement Concept (Waste) Muda Mura Muri The new wasters Module Eight - The Third Improvement Concept (Variation) Common cause Special cause Tampering Structural Module Nine - The Fourth Improvement Concept (Complexity) What is complexity? What causes complexity? How to simplify? Module Ten - The Fifth Improvement Concept (Continuous Improvement) The PDSA cycle (Plan, Do, Study, Act) The DMAIC method Module Eleven - The Improvement Toolkit Gemba Genchi Genbutsu Womack's Principle Kaizen A roadmap for implementation Module Twelve - Wrapping Up Requirements Entry requirements Students must have basic literacy and numeracy skills. Minimum education Open entry. Previous schooling and academic achievements are not required for entry into this course. Computer requirements Students will need access to a computer and the internet. Minimum specifications for the computer are: Windows: Microsoft Windows XP, or later Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari) MAC/iOS OSX/iOS 6 or later Modern and up to date Browser (Firefox, Chrome, Safari) All systems Internet bandwidth of 1Mb or faster Flash player or a browser with HTML5 video capabilities (Currently Internet Explorer 9, Firefox, Chrome, Safari) Students will also need access the following applications: Adobe Acrobat Reader [-]

Sales Fundamentals Online Short Course

Courses for Success
Online Part time Open Enrollment USA USA Online

Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete – something that merits spending some of their hard-earned money. [+]

Online Courses in Business Studies in USA. Learn Key Skills to Achieve Sales Targets Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete – something that merits spending some of their hard-earned money. The Sales Fundamentals course will give you a basic sales process, plus some basic sales tools, that you can use to seal the deal, no matter what the size of the sale. You will become more confident, handle objections, and learn how to be a great closer. By the end of this course, you will be able to: Understand the language of sales Prepare for a sales opportunity Begin the discussion on the right foot Make an effective pitch Handle objections Seal the deal Follow up on sales Set sales goals Manage sales data Use a prospect board Course Fast Facts: Easy to follow and understand Only 6 to 8 hours of study is required 12 months access to course Delivered 100% on-line and accessible 24/7 from any computer or smartphone You can study from home or at work, at your own pace, in your own time Download printer friendly course content Certificate (IAOTS Accredited) Course Delivery Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone. Recognition & Accreditation These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction. Units of Study Section One: Getting Started Objectives Section Two: Learn the Lingo Types of Sales More Common Sales Approaches Glossary of Common Terms Section Three: Preparing to Make the Call Identifying the Right Person to Contact Research and Planning Creating Potential Solutions Section Four: Make the Appointment First Impressions Making the Cold Call Using the Referral Opening Section Five: Pitch your Product Features and Benefits Outlining Your Unique Selling Position What’s in it for me? Section Six: Managing Objections Common Types of Objections Basic Strategies Advanced Strategies Section Seven: Closing the Sale Understanding Buying Signals Closing Techniques Things to Remember Section Eight: Following Up Thank You Notes Customer Service Issues Staying in Touch Section Nine: Setting Goals The Importance of Sales Goals Setting SMART Goals Section Ten: Managing Your Data (CRM) Choosing a System That Works for You Using Computerized Systems Using Manual Systems Section Eleven: Using a Prospect Board The Layout of a Prospect Board How to use the prospect board A Day in the Life of Your Board Section Twelve: Wrapping Up Words from the Wise Requirements Entry requirements Students must have basic literacy and numeracy skills. Minimum education Open entry. Previous schooling and academic achievements are not required for entry into this course. Computer requirements Students will need access to a computer and the internet. Minimum specifications for the computer are: Windows: Microsoft Windows XP, or later Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari) MAC/iOS OSX/iOS 6 or later Modern and up to date Browser (Firefox, Chrome, Safari) All systems Internet bandwidth of 1Mb or faster Flash player or a browser with HTML5 video capabilities (Currently Internet Explorer 9, Firefox, Chrome, Safari) Students will also need access the following applications: Adobe Acrobat Reader [-]