Every day, all businesses face dozens of questions relating to making decisions about their operation. Questions concerning the allocation of staff, the expected demand, the volume of orders, product storage, product promotion, customer acquisition, customer assessment, the effectiveness of any advertising, transportation of materials, processing of data, finding and collecting data of interest, etc.
The answer to such questions has a significant benefit since it dramatically reduces the company's operating costs and makes it competitive and viable, especially in a time of crisis, when financing is not easy to find and therefore everything should be organized and exploited to the fullest degree.
This course elaborates on the basics principles of the web analytics while providing an introduction to the concept of Business Intelligence (BI), its impact and its basic uses.
This course is ideal for higher education graduates, pros with relevant interests and work experience or higher education students who would like to enhance their skills and knowledge on web analytics while getting an overall view of the basic tools used in web analytics.
The course has a dual aim. First to introduce the basic principles of Business Intelligence (BI) and to further expand on the in-depth understanding of web analytics. Once an introduction to web analytics is made, namely how we collect data and information on the Internet, an introduction follows on the basic quantitative methods of decision making. There we will examine calculation methods for optimizing certain criteria and finally advanced statistical methods that will help us to organize our data and to extract safe scientific results.