Course in Marketing

General

Program Description

While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Learn these skills fast and conveniently with ICI. Our marketing course is developed with industry leaders so you can rest assured that you will learn the most relevant and advanced marketing techniques.

Course Outline

Specifically, our marketing course will teach you to:

  • Research the market
  • Identify marketing opportunities
  • Profile the market
  • Analyse consumer behaviour for specific markets
  • Implement and monitor marketing activities
  • Make a presentation
  • Design direct response offers
  • Analyse direct marketing databases
  • Selling
  • Distribution and channels of distribution

Career Prospects

Marketing takes a crucial role in the success of any business. Basically, the role of a marketing staff or manager is to identify the service or productâs target market, know what their consumers want, and match these to what they are selling. The role can be diverse but what remains constant is that every business would greatly benefit from an excellent marketing professional.

Salary can range from $25,000 a year to $160,000 depending on the position and company one is working for. After completion of the course, you may consider the following employment opportunities:

  • Brand management
  • Direct marketing
  • Market research and analysis
  • Marketing communications
  • Marketing strategy
  • Product management and development
  • Trade marketing

Last updated January 2018

About the School

The International Career Institute (ICI) is a leader in distance education with some of the most diverse course offerings available to students. It is part of a network of affiliated colleges establis ... Read More

The International Career Institute (ICI) is a leader in distance education with some of the most diverse course offerings available to students. It is part of a network of affiliated colleges established in 1978 which together educate tens of thousands of students yearly worldwide. Read less