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Study Type: 100% Online course in English
Date: January 4 – February 15, 2022
Credits: 6 ECTS (3 US credits, 12 CATS)
Pace: Mix of synchronous/asynchronous/autonomous preparation. Live sessions will be recorded, thus content is available online for students to access when it best suits their schedules
Admission requirements: 3-year university (or similar) studies completed in any discipline
Main area: Innovation and creativity
Time zone for live sessions: Central European Time (CET), UTC+01:00
Transfer Credit: If you wish to transfer ESSCA Online Campus academic credit, obtain written approval from the dean or adviser at your home institution prior to your summer registration at ESSCA Online Campus. Such approval is for your protection only; it is not required by Summer School at ESSCA Online Campus, which cannot approve credits for transfer. We will provide a transcript to have grades sent to your home institution
Accessibility: This class is internationally accessible (every time zone) as all live courses will be recorded and then made accessible to students at all time
Tuition fees: 15% Early bird discount for early applicants
Course Innovation and Creativity
Boost your creativity and live the fascinating experience of creating a responsible innovation!
This course is created for students who aim to master responsible innovation development principles thanks to tools and who wish to develop their creative potential to innovate. Regardless of the type of company in which they desire to work for, they will be able to generate innovative ideas and support their creation and launch. They will be able to contribute to building a more responsible world through sustainable innovations which are meaningful for consumers.
Masterclasses will be included in the course presented by experts and innovation managers.
This class is internationally accessible (every time zone) as all live courses will be recorded and then made accessible to students at all times.
Apply current theories and concepts of sustainable innovation management.
Carry out an innovation project.
Develop creative potential.
Discover and learn how to apply in a company, tools, and methods to create a sustainable innovation as well as design your own sustainable innovation from target user definition to launch campaign preparation. Develop your creative potential to innovate!
By the end of the course, you will be able to use the creative process to conceive innovation and create an innovation project.
Week 1: Define target customer
You will learn about the innovation life cycle, consumer adoption of innovation, user-centered innovation as well as persona method.
Week 2: Define consumer need
You will work on design thinking, societal trends, creativity development
Week 3: Generate ideas
You will boost your creativity and discovery, ideation, innovation brainstorming, creative techniques, etc.
Week 4: Detect external ideas
You will study innovation scooting, the value of innovation, open innovation (startups, partner companies, universities, and consumer), intellectual property
Week 5: Develop innovation
You will deepen the following subject: Innovation and technology management, innovation development process, new product development.
Week 6: Launch innovation
You will be taught how to plan a communication and innovation launch campaign.
Throughout the course, students will develop an innovation project from definition of target consumer to the creation of a prototype as well as the preparation of a launch campaign construction of an innovation
Who will you learn with?
Dr. Sadik-Rozsnyai is an associated professor of ESSCA, School of Management, and Head of ESSCA Online Campus. She worked for nearly 15 years at a major European carmaker company, in the field of innovation and integrate her experience into her courses. Her research focuses on innovation marketing and management, in particular, she studies customer expectations for radical technological innovations, such as autonomous cars.
What documents are required to apply for this program?
ID / Passport / student ID
English proficiency document signed by a professor (provided by ESSCA) or English test results (TOEFL, Toeic, Duolingo)
Screenshot of the ESSCA Online Campus eligibility test result
Diploma (graduate students)/ Unofficial transcript (undergraduate: junior & senior year)
Most recent transcripts of records (and official translations to English or French)
Letter(s) of recommendation (optional)
CV / Resume (optional)
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