Course: Conversion Optimization Foundations Training


Program Description

Course: Conversion Optimization Foundations Training


Key features

  • 3+ hours of high quality e-learning content
  • Topics on landing pages and copywriting
  • Case studies with B2B examples
  • Progress quizzes
  • Covers 59 conversion optimization concepts
  • Course completion certificate

Course description

What’s the focus of this course? Conversion Rate Optimization (CRO) is the methodology of converting traffic to revenue, and this course is designed to train participants in the fundamental concepts of Conversion rate optimization. The course not only gives participants a solid understanding of the different conversion optimization techniques and framework, but also introduces the exciting concepts like AIDAS- the buying process, customer persona, landing page design, copywriting optimization, and more. After successfully completing the course, participants will have a thorough understanding of the conversion process, enabling them to become a better digital marketers capable of getting greater ROI for their digital marketing efforts. What are the learning benefits of this course? The Conversion Optimization Foundation training course provides essential knowledge in CRO techniques. By the end of the course, participants will be able to:

  • Identify how conversion optimization can impact a business
  • Explore the concepts of AIDAS and information scent
  • Identify the types of website visitor behavior and create personas to model their behavior
  • Create effective website copy and optimize its design for conversion
  • Understand the main factors that affects conversion
  • Understand how website management comply with conversion optimization
  • Understand how conversion optimization works with SEO, Social Media, Paid Search, Email and Analytics

Who should take this course? The Conversion Optimization Foundation course is ideal for those who wish to begin their career in Digital Marketing with Conversion Rate Optimization. However, the course is also well-suited for:

  • Business Owners
  • Entrepreneurs
  • Online Marketers
  • Professionals early in their career
  • Marketing Professionals
  • Bloggers
  • New Graduates

These industry-leading organizations trust our training

This school offers programs in:
  • English

Last updated November 29, 2017
Duration & Price
This course is Online
Start Date
Start date
Open Enrollment
Part time
99 USD
USA - USA Online
Start date: Open Enrollment
Application deadline Request Info
End date Request Info
Open Enrollment
USA - USA Online
Application deadline Request Info
End date Request Info