Many lucrative industries, such as technology and finance, have a high demand for managers and executives who understand how new products and services are developed and implemented. Innovation programs often cover topics relevant to this, such as research methodology and market strategy.

A certificate is an educational goal for many students who want to improve their visibility among aggressive job applicants. Certificates may help provide students with increased skills and experience in a number of diverse disciplines, such as business, finance, hospitality, leadership, and management.