Overview

Every organization regardless of its industry and offering is now an information company. From relationships with external partners and customers to internal operations, digital technologies have changed how information is transmitted and processed. Consequently, every job function within every firm and industry is vulnerable to some manner of digital disruption.

Data and technology are at the core of digital transformation, but these factors alone are not sufficient to make the leap towards staying relevant. It’s also about people and their capabilities. There’s no question that competing in a digitally-centric world requires different skill sets. As a leader, you need to find the right balance of skills to maintain your core business operations while also innovating for the future. This includes future-proofing your own skills as a leader in the digital age.

UC Berkeley Executive Education's Digital Transformation online program takes leaders through a two-month journey that equips them to:

  • Identify opportunities to address specific problems within the firm and frame them in a way where a digital solution can be optimal.
  • Manage the organizational transformations, in the form of people and processes, required to enable measurable and significant change.
  • Navigate the legal and ethical considerations that surround digital business practices, such as privacy and data protection.

Drawing from a mix of tools and frameworks from data science, IT management, and marketing, participants will learn from top thought leaders in digital transformation. Live teaching sessions and moderated discussion boards give you the opportunity to ask questions, interact directly with faculty and peers, and accelerate your learning beyond the typical online learning experience.

Berkeley Executive Education's Digital Transformation program does not have any prerequisites—except for a strong desire to learn about opportunities for digital technology and data management practices to transform your business. As the program progresses through eight modules, a storyline weaves examples from retail and healthcare, showing how two very different industries benefit from uniting around data, technology, and people.

Digital transformation is not only about changing what your firm does, but also about how you make decisions. Data can help you prioritize solutions to your business problems—if you know the right questions to ask of it.

Who is this program for?

Digital transformation is not only about changing what your firm does, but also about how you make decisions. Data can help you prioritize solutions to your business problems—if you know the right questions to ask of it.

This online program is designed for mid- to senior-level managers who need a strategy to lead their business unit or firm through a sea of massive disruption. Leaders who strive to be more proactive in implementing new ideas, staying ahead of the competition, and aligning their people, data, and technology are prime candidates. Participants may be leaders of a functional department, head of a business unit or region, or have general management responsibilities. Since all industries are vulnerable to some manner of disruption, all industries can benefit from this hands-on experience. The program culminates with a capstone project where participants create an action plan for a challenge at a level that is appropriate for their role or responsibility.

Your learning journey

In addition to the practical knowledge that you’ll gain from the video lectures, you’ll learn from live webinars with faculty, peer discussions, case studies, assignments, and quizzes. At the end of the online program, you will complete a capstone project, addressing a real-world challenge you face in your organization. Program leaders provide guidance and feedback that make this a highly practical use of your time.

Note: Berkeley Executive Education reserves the right to change the curriculum and delivery of the program to improve the participant experience.

Industry examples

Across all industries, digital technologies have changed how information is transmitted and processed. Every organization is effectively an information company, and every industry is vulnerable to some degree of disruption. Learn from these examples:

Healthcare

Optimize hospital patient flow in an emergency department.

Advertising

Use A/B testing to determine the effectiveness of advertising—how much exposure is enough to convert?

Transportation

Using indoor location tracking of airline passengers, learn how predictive and prescriptive analytics help understand where passengers go and what services to offer them.

Banking

Conduct network analyses to find the high-value customers and leverage those relationships.

Retail

Optimize an in-store shopping order using “shopper engineering” from Instacart and predict what item the shopper will add to cart next.

Company examples

Cambridge Analytica

One of the most notorious data breaches of all time occurred when Cambridge Analytica sold Facebook user data and violated the terms and conditions of the API. Learn the ways that legal and ethical considerations factor into digital business transactions.

Panera Bread

The customer experience was suffering at Panera Bread due to long order and wait times. Being a data-driven company, they studied the problem using customer data and launched an ‘order-ahead’ mobile app, greatly decreasing order and wait times. They also updated the staffing algorithm, achieving operational gains.

PayPal

How does a payment platform become ubiquitous? It requires both buyers and sellers to get on board, presenting the old chicken and the egg conundrum: which comes first? Learn how a one-sided market evolves into a two-sided market where both buyers and sellers derive value.

United Parcel Service (UPS)

Imagine you are tasked with creating the best driving routes to provide the ‘last mile’ of residential delivery service to customers. How can data help you find the optimal routes for your drivers? We’ll pull from descriptive, predictive, and prescriptive analytics techniques to solve this challenge.

Note: All product and company names are trademarks or registered trademarks of their respective holders. The study of these products and/or companies does not imply any affiliation with or endorsement by them.

Program modules

There’s no question that data and technology are key levers for digital transformation, but it’s also about people and organizational alignment. While much of this online program focuses on opportunities for advancing your strategic digital plan, there is also an emphasis on people and the organization.

MODULE 1

Introduction and Overview

  • Orientation
  • New marketing landscape

MODULE 2

Opportunities for Digital Transformation

  • Using data to make better decisions
  • Applications of machine learning and artificial intelligence
  • Improving operational efficiency through prediction and automation

MODULE 3

The Role of Data

  • Data as a catalyst for digital transformation
  • Sources of data: surveys, transactions, sensors, location, text, and image/video
  • Data storage and infrastructure considerations
  • Achieving customer centricity through data integration

MODULE 4

The Process of Digital Transformation

  • Create process flows showing who does what, and when
  • Look at processes through a customer-centric lens as a source of improvements

MODULE 5

Digital Business Models

  • Products vs. platforms and multi-sided markets
  • Dynamic and personalized pricing
  • How subscription models are driving massive growth

MODULE 6

People and the Organization

  • External: changing customer behavior
  • Internal: Organizational alignment for digital transformation
  • Define and measure organizational goals

MODULE 7

Technology and Policy

  • Data usage: legal and ethical considerations, such as data breaches,
  • GDPR and California data protection rules
  • Algorithmic bias in decision making

MODULE 7

Technology and Policy

  • Data usage: legal and ethical considerations, such as data breaches,
  • GDPR and California data protection rules
  • Algorithmic bias in decision making

MODULE 8

Conclusion and Action Plan

  • Capstone project: individual opportunity to address a digital transformation
  • Recent trends review and what the future holds

Certificate

Get recognized! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. This program is graded as a pass or fail; participants must receive 80% to pass and obtain the certificate of completion.

Note: After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Berkeley Executive Education.

Key facts

Starts on: December 12, 2018

Ends on: February 26, 2019

Duration: 2 months, online 4-6 hours per week

Program fees: $2,400

Program taught in:
English
Last updated April 9, 2019
This course is Online
Start Date
May 23, 2019
Duration
2 months
Price
2,450 USD
Flexible payment options available.
Deadline
May 20, 2019
Application Deadline - 3 days prior to course start date.
By locations
By date
Start Date
May 23, 2019
End Date
Application deadline
May 20, 2019
Application Deadline - 3 days prior to course start date.

May 23, 2019

Location
Application deadline
May 20, 2019
Application Deadline - 3 days prior to course start date.
End Date