About the Program
Advance your career with our online Digital Content Management graduate certificate. You’ll learn what it takes to successfully create, analyze, and manage content for companies of any scale, from small startups to established corporations. Our 16-credit certificate program is designed to help professionals looking to learn new skills to stay competitive in content creation and strategy in today’s market.
Your newly acquired understanding of effective content creation and management will help you boost the discoverability of your content across platforms. By learning how to measure content’s impact in different types of organizations, you will be able to develop and modify your stories so that they resonate with the specific audiences you serve.
Throughout your course of study, you will acquire the skill sets and strategic insights needed to:
- Test content in different markets and measure audience response.
- Determine the appropriate level of metadata required for rich media to be findable
- Develop content that can be used across multiple platforms
- Learn how to measure your content’s impact on different types of systems and organizations
Our certificate program is designed for working professionals who are eager to gain critical, in-demand content management skills. Upon completion of the certificate, students have the option to apply to continue their studies beyond the certificate, earning the Master of Arts in Publishing and Writing. Earned credit from the certificate program will be applied toward the master’s program.
Learn more about the Digital Content Management curriculum.
This course explores the role of metadata in the evolving information ecosystems within various publishing ecosystems. The course examines the use of specific metadata schemes within the book and digital publishing industries. Topics covered include metadata models, ontologies, metadata generation and preservation, digital rights management, text analytics, and search optimization. Coursework will include the creation of metadata in the common schemas (XML, Dublin Core, EAD, CDWA, VRA, ONIX) and projects designed to provide hands-on practice.
Fundamentals of Content Strategy
Content strategy is about developing content as a business asset, using it to achieve specific business goals. This course is designed to help you plan and execute an effective content strategy to build an audience. It will be conducted as a dynamic live project, where you will work alone and in groups to get experience in all the facets of content strategy. You’ll devise a strategy, set goals, create a project plan, and conduct basic research to test your assumptions. You will create, publish, and propagate regular content to meet the needs of the audience you define. You will learn how to organize and optimize your content for maximum impact, and how to set metrics, measure your results, and iterate.
Electronic Publishing Overview
This class is an introduction to the main platforms and areas of online publishing. The class will provide hands-on experimentation with the main online publishing platforms and will give students an overview of key concepts such as web analytics, content strategy, and user interaction. The course is designed to provide students with a basic understanding of the planning, development, and management of a digital system. Students must have basic computer skills.
Rotating Topic Class
The fourth course in the certificate will be a rotating topics class that will cover specific areas relevant to content management. Courses may include, XML, Project Management, and Usability/UX design.
Turn Your Certificate into a Master's Degree:
The Electronic Publishing Overview course would count as one of the core requirements for the MA in Publishing and Writing and will be offered every semester.
All other classes count as electives for the current MA program and are offered every other semester.