Program Description

Do you have experience or background in data analytics? Combine your existing knowledge with our online Data Analytics Graduate Certificate to strengthen your skill set and advance your career.

Throughout the course of study, develop the data analytics skills you need to compete in today’s insight-driven market:

  • Develop consumer personas and segments that provide the framework to deploy targeted and personalized marketing treatments
  • Build predictive models that forecast individual consumer behaviors and enable proactive marketing communications
  • Use the web and social media analytic tools to evaluate online interactions and identify new opportunities to generate consumer leads and build even stronger customer relationships
  • Incorporate best practice digital campaign testing and measurement approaches that accurately assess the ROI of marketing investments

Our certificate program is designed for working professionals who are eager to gain critical, in-demand data analytics skills. Upon completion of the certificate, students have the option to apply to continue and complete the full degree program. Earned credit from the certificate program will be applied toward the master’s program.

Online Learning

Emerson College incorporates online learning best practices to offer a student-centric learning experience. All instructors are specifically trained and certified to teach in an online environment. Online courses will use the Emerson Online template on Canvas, which presents content in weekly modules.

Our online classes may or may not be asynchronous. However, all classes will have a set ending date, as well as deadlines along the way that you will need to meet.

Most online courses include:

  • Reading or viewing videos
  • Participation in online discussions
  • Researching and completing assignments
  • Completing assignments in collaborative groups

Online courses require the same amount of time and effort as face-to-face courses. During a typical week, you will spend approximately 1 – 2 hours per week reading and/or viewing videos, 2 hours participating in online discussions, and 3 – 4 hours completing assignments. Virtual office hours, advising, library services, writing center services, and accessibility services are available to you.

Enrollment in each course will be capped at roughly 20 to maintain a low student: faculty ratio and to facilitate interactive learning.

Tips for being a successful online student:

  • Carefully read the course syllabus and identify important due dates and weekly assignments scheduled.
  • Utilize virtual office hours to ask questions and get clarification on assignments.
  • Review the course module at the beginning of the week and plan to allow enough time to complete your assignments.
  • Participate in weekly discussion boards and engage regularly with your fellow students.
  • Take advantage of the virtual resources available from Emerson’s library and writing center.
Program taught in:

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This course is Online
Start Date
Sep 2019
12 months
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Sep 2019
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Sep 2019

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