Certificate: Managing and Using Marketing

The focus of marketing is to the customer and customer satisfaction – meeting the needs of customers through the products/services we sell and offering the customer what they perceive as value. Today customers have higher and higher expectations for quality, service and value.

Outcome

Academic programmes can provide your staff with knowledge and understanding, but these programmes often do not provide the associated skills that can make a difference to a specific business or profession.

Benefit

On successful completion of the assessments and assignments, staff can top-up to their chosen university qualification by distance learning, meaning that no campus attendance is required.

Companies or individual can purchase access to the materials for their and the materials can be used as stand-alone CPD resources and can, of course, be supported by live training or mentoring.

Duration

Anytime, anywhere at your own pace.

Certificate

Awarded by ATHE

Program taught in:
  • English (US)

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