Develop a data mindset and the analytical skills to interpret and communicate data
Business Analytics is not based on rote memorization of equations or facts but focuses on honing your understanding of key concepts, your managerial judgment, and your ability to apply course concepts to real business problems.
This course begins with basic descriptive statistics and progresses to regression analysis. You’ll learn course concepts in the context of performing A/B testing on a website, using sampling to check warehouse inventory, predicting home video sales based on box office performance, and forecasting staffing needs for a hotel front desk. Throughout the course, you will receive clear guidance on how to implement analytical techniques in Excel. No matter your job function or career aspirations, this course will demystify data analysis and equip you with concrete skills to apply in your work or further studies.
Participating in Business Analytics will allow you to:
- Recognize trends, detect outliers, and summarize data sets concisely
- Analyze relationships between variables
- Develop and test hypotheses to inform managerial decisions
- Craft sound survey questions and draw conclusions from samples of a larger population
- Estimate the accuracy of statistics by calculating confidence intervals
- Perform single and multiple variable regression analysis using Excel and interpret the output
Business Analytics consists of approximately 40 hours of material delivered over an eight-week period with a flexible program structure. There is no set time to log in. You complete the coursework on your own time while meeting regular deadlines. All course material is delivered through our innovative online platform.
Our learning model centers around the Harvard Business School case method, featuring interviews with business leaders and executives from companies around the world who candidly discuss challenges they've faced or obstacles they've overcome. We ask you to step into their shoes and engage with your peers to work through these real-world business scenarios.
Topics covered in the program include:
- Describing & Summarizing Data
- Sampling & Estimation
- Hypothesis Testing
Participants in Business Analytics are eligible for a Certificate of Completion from Harvard Business School Online. To earn the certificate, you must successfully complete all coursework by the stated deadlines, including satisfactory performance on quizzes, and actively contribute to our vibrant learning community.
For those interested in learning business fundamentals more broadly, the Credential of Readiness (CORe) program offers Business Analytics, Economics for Managers, and Financial Accounting taken in tandem at the cost of $2,250.
Who Would Benefit?
This course is for anyone who has encountered—or plans to encounter—a data set and has wondered how to make sense of it. There are no prerequisites for the program. Business Analytics is intended for individuals at all stages of their careers—college students and recent graduates without a background in statistics, those considering an MBA or other graduate programs who would like to strengthen their analytical skills, or professionals seeking data literacy.
It is free to apply, and applications are reviewed and accepted on a rolling basis, so early application is encouraged. All applicants must be 18 years of age and demonstrate proficiency in English.
About the School
Harvard Business School Online teaches vital business concepts in a unique and highly engaging way that enables committed learners to transform their careers, their organizations, and their lives.