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Introduction
The blue ocean strategy clarifies how a corporate can be a market leader and corporate brand developing a new, unknown, and unexplored market or industry. It creates new demand for customers in the market and makes a psychological relationship with them.
Skills you gain
This course gives you skills and tools to answer the following questions:
What is the difference between red and blue ocean strategy?
What are the strategic tools to reach the blue ocean for corporate branding?
Why does a company need a blue ocean strategy?
How does a company innovate a value through blue ocean strategic tools?
About this Micro Course
Target group: entrepreneurs, professionals, existing companies, organizations, higher authorities, university teachers, and students
Field of study: international business
Level: intermediate
Requirements: no requirements
Course workload: 5 - 10 hours, depending on your previous knowledge and understanding of the topic
Assessment: on the scale of Pass/Fail
Language: English
Video transcript: English
This Micro Course includes practical steps to follow with videos, links, activating tasks and quizzes.
About the instructor
The instructor of the Micro Course is Dr. Arup Barua, certified professional teacher, Doctor of Science in Economics and Business Administration with the focus on International Business and International Marketing.
Achieving a certificate
The Micro Course is assessed on the scale of Pass/Fail. Receiving a certificate via email requires completing all mandatory activities, and at least 50% of them correctly.
About the School
Are you interested in practical learning? Would you like to study in modern facilities with top-class teachers? Are you attracted to new ways of teaching and learning? If you said yes, South-Eastern F
...
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Are you interested in practical learning? Would you like to study in modern facilities with top-class teachers? Are you attracted to new ways of teaching and learning? If you said yes, South-Eastern Finland University of Applied Sciences – Xamk – might be just the place for you.
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