Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

Higher education in Colombia is done in the five common international languages namely English, French, Spanish Portuguese and Chinese. This has eliminated the issue of language barriers in these higher education institutions among other international students.

A bachelor’s degree is a three- or four-year undergraduate degree and is the standard for higher education throughout most of the world. Bachelor’s degrees can be earned at state universities, private universities, community colleges, and online universities.