Bachelor of Media and Communication with a Major in Advertising

Swinburne Online

Program Description

Bachelor of Media and Communication with a Major in Advertising

Swinburne Online

Become an advertising professional

Impact customers and create exciting commercial content with an online degree in advertising from Swinburne.

Study an advertising degree online to become a skilled communications professional and learn from industry leaders. Hone your expertise in campaign planning, writing for digital and traditional media and advertising strategy.

Gain the practical skills you need to excel in a range of roles in the dynamic and ever-changing advertising industry. As a graduate, you will be qualified to work in a diverse range of settings, including agencies, large corporate organisations, small businesses, not-for-profit and government departments.

Career opportunities

Advertising Coordinator

Plan and implement strategic advertising across all advertising channels.

Advertising Artist

Create visual communication for use in advertisements on digital devices and traditional media.

Commercial Producer

Develop television commercials and viral videos on behalf on a diverse range of clients.

Communications Consultant

Become the internal and external voice for a brand.

What you will learn

Advertising Trends

Learn how to apply the latest advertising trends in a commercial setting.

Campaign Planning

Create engaging advertising strategies and implement campaigns across multiple platforms.

Client and Agency Management

Develop stakeholder management and communication skills to achieve business objectives.

Copywriting

Develop advertising-specific writing skills that will allow you to effectively engage and influence your audience.

Communications Strategy

Explore different communication channels to influence your audience.

Entry criteria

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.

Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Year 12 entry

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE Pre-requisites

  • Applicants must meet the associated minimum ATAR score
  • Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL
This school offers programs in:
  • English


Last updated March 15, 2017
Duration & Price
This course is Online
Start Date
Start date
Mar. 2018
July 2018
Duration
Duration
3 years
Part time
Full time
Price
Price
Information
Deadline
Locations
Australia - Melbourne, Victoria
Start date: Mar. 2018
Application deadline Request Info
End date Request Info
Start date: July 2018
Application deadline Request Info
End date Request Info
Dates
Mar. 2018
Australia - Melbourne, Victoria
Application deadline Request Info
End date Request Info
July 2018
Australia - Melbourne, Victoria
Application deadline Request Info
End date Request Info