Bachelor of Marketing

UTH Florida University

Program Description

Bachelor of Marketing

UTH Florida University

Program Objective

The Bachelor program develops the tools and skills that students will need to manage the increasing challenges of the business world and, in particular, the areas of general management. Upon completion of this program students have the foundation and skills to develop a successful career upon entering the workforce.

Program Description

The Bachelor programs lay the foundations of general knowledge in language, mathematics and social sciences to widen and increase appreciation of issues that affect student’s life and that may impact future career paths or development. Additionally, the program prepares students to analyze and develop an understanding of the many factors that affect a business situation and provides the tools to propose solutions to problems and opportunities. The program develops skills in the areas of accounting, finance, marketing, operations, human resources and economics among others while developing communication skills and operating within a legal and ethical framework.

The Bachelor of Marketing program places special emphasis in the marketing function and develops the skills needed to manage a sales force, design marketing plans and advertising campaigns among others

All Bachelor programs require 120 credit hours for graduation. Students are expected to enroll in 12 to 15 credit hours per semester which would allow completion of all requirements in in about 3 calendar years if enrolled continuously.

The cost of tuition for the programs is $9,600.

Degree Concentration

Course Number Course Title Credit Hours
- Marketing – 66 Credit Hours -
MKT 3100 Consumer Psychology 3
LAW 3100 International Legislation & Contract Law 3
MKT 3200 International Marketing 3
MKT 3300 Marketing I 3
MKT 3400 Electronic Commerce 3
MKT 3500 Marketing Strategy 3
MKT 3600 Distribution & Logistics 3
MKT 3700 Sales Promotions 3
MKT 3800 Product Development 3
MKT 3900 Industrial Marketing 3
MKT 4000 Market Research I 3
MKT 4100 Sales Management I 3
MKT 4200 Market Studies 3
MKT 4300 Marketing Planning 3
MKT 4400 Advertising 3
MKT 4500 Marketing for Service Industry 3
MKT 4600 Advertising Campaigns 3
MKT 4700 Entrepreneur Development 3
FIN 3200 Financial Analysis 3
MAN 4100 Project Development & Analysis 3
MKT 4800 Point of Sale Marketing 3
MKT 4900 Marketing Management 3
This school offers programs in:
  • English
  • Spanish


Last updated September 28, 2017
Duration & Price
This course is Online
Start Date
Start date
Open Enrollment
Duration
Duration
3 years
Part time
Full time
Price
Price
9,600 USD
Information
Deadline
Locations
USA - Florida, Florida
Start date: Open Enrollment
Application deadline Request Info
End date Request Info
Dates
Open Enrollment
USA - Florida, Florida
Application deadline Request Info
End date Request Info