Bachelor of Marketing


Program Description

For some, marketing means advertising, for others it means product and brand development. Marketing actually covers many different areas, ranging from customer support and market observation to pricing and distribution. As a marketer, you have to understand the market and recognize customer needs. Digitization is also creating ever more exciting tasks. Above all, you need experts who think outside the box and break through commercial thought patterns.

The marketing distance learning program covers all relevant business topics. You will learn to deal intensively with the operational issues of the marketing mix. Digitization will play a central role, especially in the area of online and social media marketing or CRM.

Updated content In order to always be able to provide you with the latest knowledge and the best learning content, we regularly check all modules of our degree programs for topicality and their relevance in practice. Find out more and click through the new curriculum now!

study period

  • Standard period of study: 36 months
  • Different time models possible
  • Study start possible at any time
(Technical) Abitur or subject-related university entrance qualification
Without Abitur:
  • Master's certificate or advanced training
  • At least two years of vocational training followed by at least 3 years of professional experience (full-time)
AR seal, ZFU (approval number 158414)

Course Overview

In the Bachelor's degree in Marketing, you devote yourself to questions about goals in marketing and the appropriate strategies. You will also learn to tailor your measures to the requirements of a target group and deal with the various communication and sales channels. Due to the advancing digitalization there are more and more exciting areas in marketing. Depending on the chosen focus, you get to know the future business of e-commerce, dive into applied content marketing in the creative topic of storytelling and deal with the important area of search engine optimization.

Our bachelor's program is modular, which means that you study using subject areas that are divided into so-called "modules". Within these modules there is sometimes an introductory course and an in-depth course that systematically prepare you for the completion of this module. Within the modules, you will receive ECTS points (European Credit Transfer System) for each successful completion, which document your performance. These ECTS points are internationally comparable and of course recognized.


In the fifth and sixth semester, you choose your three specializations in the amount of 30 ECTS. To do this, you decide on a specialization from different areas. Some exemplary specializations are:

  • Applied sales
  • Marketing campaigns
  • Print media and production
  • Big data and web analytics
  • Digital sports marketing and PR

Accredited degree

All current courses at the IUBH are accredited by the FIBAA (Foundation for International Business Administration Accreditation).
Accreditation is only granted if the content and structure of a study program meets all qualitative requirements.

FIBAA is a kind of TÜV for academic education that checks the quality of Bachelor and Master courses on behalf of the Accreditation Council. The accreditation is renewed every five (first accreditation) or seven (re-accreditation) years - a guarantee for the quality of our teaching.
FIBAA awards its premium seal for courses of exceptional quality. Five courses at the IUBH have already been awarded this special seal. The IUBH is one of the leading universities in Germany with five or more premium seals.

Your professional future in marketing

As a marketing manager, you can work in all possible industries, because a mechanical engineering company needs marketing specialists as well as a consumer goods manufacturer, a hotel chain or an advertising agency. With your distance learning marketing you prepare yourself optimally for your future.

Last updated May 2020

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About the School

Mit unserem IUBH Fernstudium bieten wir Studierenden die Möglichkeit, sich flexibel und praxisorientiert auf ihren Karrierestart vorzubereiten.

Mit unserem IUBH Fernstudium bieten wir Studierenden die Möglichkeit, sich flexibel und praxisorientiert auf ihren Karrierestart vorzubereiten. Read less