Bachelor of Marketing and Communication


Read more about this program on the institution's website

Program Description

  • Develop a versatile skill set in social media, advertising, public relations, content creation, marketing analytics, retailing, and brand management.
  • Learn emerging trends in digital marketing including online advertising, mobile marketing, and customer relationship management (CRM) strategies.
  • Combine creative thinking and data analysis to develop effective integrated marketing and communication campaigns in a digital era.
  • Be guided by experts who conduct world-class research at the Ehrenberg-Bass Institute for Marketing Science and advise brands like P&G, Nestle and ESPN.
  • University of South Australia is a global leader in brand management research*.
  • University of South Australia Business School is in the top one per cent worldwide and has been awarded an overall five stars for excellence in the QS Stars Ratings 2018.

*AFR BOSS Magazine, April 2018 – League of Scholars


Study a 100% online marketing and communication degree designed specifically for online learning. With University of South Australia Online you can take full control over your study, access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.

Gain the skills you need to excel in any marketing and communication (marcomms) role, no matter what industry you choose to work in. Explore diverse areas such as social media, public relations, marketing analytics, digital marketing, advertising, retailing, brand management, and content creation.

Learn how to develop effective integrated campaigns by combining your creativity and passion for content creation with your marketing and data analytical skills.

Whether you’re looking to restart your career or make a change, this degree will set you up on a path towards career success.

What you'll learn

Study a combination of courses from the University of South Australia Online’s Bachelor of Business (Marketing) and Bachelor of Communication degrees.

Equip yourself with an understanding of both the ‘how’ and ‘why’ behind consumers’ digital purchasing habits, learn about eCommerce fundamentals like e-payments and order fulfilments, and explore customer relationship management (CRM) tools and tactics that help businesses of all sizes grow and scale.

Learn to develop brand communication strategies, craft media plans, build social media strategies, and create engaging content for different target audiences across a range of platforms. You’ll also explore corporate social responsibility, sponsorship, and crisis communication.

Digital marketing is a strong focus on this degree. Discover why businesses are turning to online advertising (using tools like Google Ads) to reach new audiences and develop an understanding of how effective marketers quantify their success using stats and data. You’ll also explore trends in mobile marketing and develop strategies to increase website traffic.

Degree structure

Please note, courses may not be displayed in order of study.

First year

  • Critical Approaches to Online Learning
  • Introduction to Social Media
  • Marketing Principles: Trading and Exchange
  • Accounting for Business
  • Introduction to Digital Media
  • Consumer Behaviour
  • Business Law
  • Communication and Media

Second year

  • Marketing Analytics
  • Public Relations: Theory and Practice
  • Writing and Editing for Publication
  • Advertising
  • Media Law and Ethics
  • Communication Research Methods
  • Essentials of Marketing Planning
  • Elective

Third year

  • Digital Marketing
  • Promotional Communication: Advertising, Publicity and Marketing
  • Retailing
  • Industry and Practice
  • Communication Management in Practice
  • Integrated Marketing
  • Branding
  • Integrated Communication Planning

Why a Bachelor of Marketing and Communication

The University of South Australia is ranked as a global leader in Brand Management research1.

Their research in the area of marketing is recognised as above world-class2.

Allied with the University of South Australia, The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. As a student, you’ll have the opportunity to learn from researchers and marketing scientists who have advised some of the world's biggest brands including Google, Kellogg’s and Unilever. Content taught in our communication courses is also informed by specialist research undertaken in the public communication, social media, and public relations sectors.

Throughout your studies, you'll learn via real case studies, consumer purchase data and the latest research from global brands – our real-world approach to studying marketing and communication makes our degrees hyper-relevant and valued by industry. In your final year, you’ll also complete a comprehensive, industry-standard communication plan that you can use to nail that next job interview.

1AFR BOSS Magazine, April 2018 – League of Scholars

22015 Excellence in Research for Australia (ERA)

Your career

A career in marketing and communication can take you in several different directions – from traditional advertising and PR through to digital marketing and social media. You may decide to pursue an analytical role, working with data to uncover insights and trends, or you could choose to focus on writing and content creation (and perhaps even launch your own business).

Marketing and communication graduates go on to work in a variety of different sectors. You could go on to work in business-to-consumer (B2C) roles in fast-moving consumer goods (FMCG) businesses, business-to-business (B2B) roles, Government departments or the private sector.

While a diverse skill set is an asset in such a fast-moving industry like marketing and communication, choosing to hone your skills will provide you with a wealth of career prospects, too – the world is your oyster!

University of South Australia Online Marketing and Communication degree can help you pursue the following careers:

  • Marketing and communication professional: plan, develop and produce marketing and communication materials for online and print; monitor social media activity and respond to comments and enquiries; write and distribute media releases; develop reports and track ROI for marketing and advertising campaigns; develop EDM communications and landing pages; and ensure all marketing and communication activities align with an organisation’s brand style guide.
  • Brand and advertising manager: plan and develop marketing strategies to increase the value and performance of a specific brand, service or product; monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered to the right customers at the right time in the right medium; and create brand style guidelines for an organisation.
  • Media planner: Combine creative thinking with factual analysis to develop effective marketing campaigns; identify the best mediums for building brand awareness and increasing sales; undertake research and analyse data using specialist industry resources; identify target audiences and analyse their characteristics, behaviour and media habits; and manage client relationships.
  • Digital and social media manager: build and execute social media and digital strategies; publish and edit the content on a range of platforms; create editorial calendars and distribution schedules; moderate, capture and repurpose user-generated content; and continuously improve and optimise campaigns by analysing social data and metrics.
  • PR coordinator: generate media coverage to help raise the profile of the organisation; deliver creative solutions and new ideas across traditional and social media; develop crisis communication strategies and manage reputation issues; and build long-term relationships with journalists, influencers and bloggers.
  • Content creator and writer: develop compelling content and creative concepts for a range of marketing and communication materials including email campaigns, long-form articles, style guides, social media, written scripts, and landing pages; work closely with designers, web developers, photographers, and videographers; and use insights and analytics to continually optimise content.
  • Market analyst: perform research and gather data to help an organisation market its products or services; gather data on consumer demographics, preferences, needs and buying habits; monitor and forecast marketing and sales trends, measure the effectiveness of marketing activities and strategies; and devise methods for collecting data, such as surveys, questionnaires and opinion polls.

Professional accreditation

This program has been evaluated and accredited by the Australian Marketing Institute (AMI). Gaining AMI accreditation represents one of several processes ensuring this program provides graduates with an appropriate set of knowledge and skills required by employers within the marketing-related field.

English Language Requirements

  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
  • IELTS speaking [6.0]
  • IELTS listening [6.0]

IT Requirements

As a general rule of thumb, any desktop or laptop computer purchased in the past three years should be capable of meeting your online learning needs. While mobile devices such as tablets and smartphones will be able to access most of your online course content, there are likely to be elements of most courses where we recommend you use a desktop or laptop computer. Your computer should be able to:

  • run a modern browser (Internet Explorer 10, Firefox 24, Safari 5, or Chrome 32 or later versions)
  • run Java and in some cases Flash (devices running on Apple's iOS operating system, such as iPads, iPhones, do not run Flash)
  • run programs to create documents, spreadsheets and presentations
  • use a web camera and headset (or ear pods with microphone)
  • Some University of South Australia Online degrees require an online exam. The online exam software – Remote Proctor Now – has specific capability requirements. Please refer to the system requirements prior to conducting your exam to ensure your computer is compatible.

Access free IT software and resources

As a University of South Australia Online student, you'll:

  • Get free access to the full Office 365 ProPlus suite, which includes full versions of Word, PowerPoint, Excel, Outlook, OneNote, Publisher, Access and Lync software. Install the full suite on up to five different devices (PC and Mac compatible).
  • Get 1Tb of personal storage that syncs with your PC or mobile device through OneDrive - it's like an extra hard drive that allows you to open any of your files from any of your devices, whenever you need them.
  • Get free access to - Access more than 5000 video courses on a broad range of topics such as the Microsoft Office suite, time management and study skills, health and wellbeing, communication and presentation skills, photography, film making and designing your own games or mobile apps.
  • Be able to connect with others using Skype for Business, Yammer and the Outlook Web App.

There are some degrees that have specialised software requirements. We've made this software available to students to access for free - you'll be able to download and install any of the required programs on your own device anywhere and anytime. See if your degree requires specialised software.

How to apply

The application process is easy – just follow these simple steps:

1. Submit an online enquiry

If you're ready to apply, the first step is to fill out and submit our online enquiry form. Here you'll be asked a series of questions to see if you're eligible. Following your online enquiry, one of our Degree Advisers will contact you at your preferred time to discuss the application process.

2. Speak to a Degree Adviser and start your application

If you're eligible, you'll receive an email outlining the entry requirements and the relevant documentation you need in order to be considered.

In order to verify your academic qualifications, you'll need to upload relevant documents like your official parchment, certificates or transcripts. If you have work experience, you will need to upload your CV as well as any other documents like work references, professional recognition or accreditation or your training certification.

Your email will contain information on the specific documents you need to provide as well as a link to begin your application. You'll be asked to create an account and set your own password.

3. Complete your application and send through your documents

In order to proceed with your conditional offer, you’ll need to complete your application and provide the required evidence of your previous study or work experience.

CRICOS Provider No. 00121B

Last updated Jan 2020

About the School

The University of South Australia’s 100% online degrees give you full control and flexibility over your study choices. With more than 25 years of experience providing online and distance education, yo ... Read More

The University of South Australia’s 100% online degrees give you full control and flexibility over your study choices. With more than 25 years of experience providing online and distance education, you can be confident you’re gaining a high-quality university qualification from a globally-recognised institution. Read less