Develop a versatile skill set in social media, advertising, public relations, content creation, marketing analytics, retailing, and brand management.
Learn emerging trends in digital marketing including online advertising, mobile marketing, and customer relationship management (CRM) strategies.
Combine creative thinking and data analysis to develop effective integrated marketing and communication campaigns in a digital era.
Be guided by experts who conduct world-class research at the Ehrenberg-Bass Institute for Marketing Science and advise brands like P&G, Nestle and ESPN.
The University of South Australia is a global leader in brand management research*.
University of South Australia Business School is in the top one per cent worldwide and has been awarded an overall five stars for excellence in the QS Stars Ratings 2018.
*AFR BOSS Magazine, April 2018 – League of Scholars
Study a 100% online marketing and communication degree designed specifically for online learning. With the University of South Australia Online you can take full control over your study, access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.
Gain the skills you need to excel in any marketing and communication (marcomms) role, no matter what industry you choose to work in. Explore diverse areas such as social media, public relations, marketing analytics, digital marketing, advertising, retailing, brand management, and content creation.
Learn how to develop effective integrated campaigns by combining your creativity and passion for content creation with your marketing and data analytical skills.
Whether you’re looking to restart your career or make a change, this degree will set you up on a path towards career success.
Why a Bachelor of Marketing and Communication
The University of South Australia is ranked as a global leader in Brand Management research1.
Their research in the area of marketing is recognised as above world-class2.
Allied with the University of South Australia, The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. As a student, you’ll have the opportunity to learn from researchers and marketing scientists who have advised some of the world's biggest brands including Google, Kellogg’s and Unilever. Content taught in our communication courses is also informed by specialist research undertaken in the public communication, social media, and public relations sectors.
Throughout your studies, you'll learn via real case studies, consumer purchase data and the latest research from global brands – our real-world approach to studying marketing and communication makes our degrees hyper-relevant and valued by industry. In your final year, you’ll also complete a comprehensive, industry-standard communication plan that you can use to nail that next job interview.
1AFR BOSS Magazine, April 2018 – League of Scholars
22015 Excellence in Research for Australia (ERA)