Bachelor of Digital Media


Read more about this program on the school's website

Program Description

  • Develop essential digital skills including graphic and web design, social media management, content creation, video and audio production, animation and digital storytelling.
  • Upskill in a range of digital areas required by businesses, government departments and not-for-profits who are increasingly bringing digital functions in-house.
  • Create an industry-standard portfolio to add to your resume and get hands-on experience using the latest digital software.
  • Learn to bring creative ideas to life in visually engaging ways to help businesses and their brands communicate with people more effectively.
  • Complement your digital media expertise with electives from a range of disciplines including business, marketing, IT and data analytics, and communication.


Study a 100% online digital media degree designed specifically for online learning. Take full control over your study - access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.

Learn to unlock your creativity, and bring your ideas to life in visually engaging ways – whether that be through an animation that grabs someone’s interest, a video that moves people to act, an online game that helps students learn, or a social media campaign that goes viral!

University of South Australia Online's digital media degree is a primer into the broad range of practical and technical skills that employers are telling us they need. You’ll learn in a creative environment that integrates the latest technology and creative practice, using the latest Adobe Creative Cloud software that you’ll have access to for free.

At the end of your degree, you'll come out as an excellent visual storyteller with a broad foundation in essential design skills including video and documentary production, animation and visual effects, digital humanities and graphic design.

What you'll learn

The Bachelor of Digital Media is an innovative degree that gives you the technical skills and capabilities for a career in the creative media industries.

You will learn about:

  • digital humanities, and you’ll develop skills in video and documentary production
  • the creative process, digital forms of interactive text and image-making, web design, multimedia and digital design
  • historical and cultural views of contemporary mediascapes within the digital environment
  • how the GLAM (Galleries, Libraries, Archives and Museum) sector has been radically transformed by technological innovation

You can tailor your degree to your interests and broaden your career prospects through your choice of electives. You can select four electives from any other University of South Australia Online degrees.

Degree structure

Please note, courses may not be displayed in order of study.

First year

  • Critical Approaches to Online Learning
  • Introduction to Digital Media
  • Introduction to Video Production
  • Intercultural Communication
  • Introduction to Social Media
  • Digital Graphics and Imaging
  • Introduction to the GLAM sector - Galleries, Libraries, Archives and Museums
  • Digital Media Project 1

Second year

  • Animation Design
  • Archives and the Digital World
  • Writing for Digital Media
  • Design for Digital Technologies
  • Innovative Curatorial Studies
  • Digital Media Project 2
  • Elective x2

Third year

  • Web Design
  • Digital Documentary
  • Narrating Objects, Art and Archives
  • Digital Mediascapes
  • Managing Digital Media
  • UO Digital Media Project 3
  • Elective x2

Study Digital Media 100% online

Dr Claire Aitchison, Academic Developer: University of South Australia Online gives an insight into what the Digital Media degree is about, and how the degree has been designed to suit busy adults on the go.

Why a Bachelor of Digital Media

Practical experience is an important focus of this degree. Right from the beginning, you'll be working on projects that you can add to your digital portfolio - and potentially use to land that next big role.

Our teachers have years of professional experience so you’ll be learning from some of the most experienced, innovative and tech-savvy people in the field. You'll also benefit from our close relationships with industry experts. We have strong relationships with creative agencies such as Kojo Productions, Frame Creative and the Media Resource Centre.

In a dynamic and innovative field, staying on top of digital trends is important. Your studies will cover the most current practices using the latest technologies and digital media that are leading and informing the way we communicate.

You’ll learn in an immersive online environment, supported by designers and educators skilled in a variety of digital media disciplines. You’ll have the opportunity to engage and connect with others and practise critiquing other’s work – something that creative industry workers do all the time. Your interactions with teaching staff and fellow students will mirror the collaborative relationships you will experience as a digital media professional, setting you up well for your future career.

Your career

Almost half of those employed in creative occupations work within non-creative industries - these are often referred to as ‘embedded’ creative roles – and these types of jobs are on the rise. As more businesses bring digital and design functions in-house, more opportunities are being created for people with these skills.

Creative roles are found in almost every industry - from business, healthcare, financial services, IT, to community organisations, not-for-profit and government departments. Freelance careers are currently on the rise and popular among professionals in the creative industries because of the flexibility it brings.

A University of South Australia Online Digital Media degree can help you pursue the following careers:

Digital content creator/ producer: Possess a broad technical skill set and an excellent understanding of digital media to create blog posts, videos, memes, GIFs, infographics, podcasts; and work with analytics and search engine optimisation tools.

Digital and social media manager: research social media platforms and tools; develop social media campaign strategies and plans, implement and monitor social activity; integrate social media elements into broader communication functions; and develop social media engagement policies for the workplace.

Online journalist: combine traditional reporting skills with digital technology to develop interesting and engaging stories, and interact with audiences in new ways; present news and features on current affairs in the form of text, photos, audio and/or videos, and disseminate the news through digital media technology and social media channels.

Visual communication designer: responsible for a broad range of visual communication design elements including website design and development, video production, art, illustration and graphic design; and use software applications to create visual design elements for publishers, web developers and multimedia companies.

Web designer: plan, create and code web pages to fit client needs; review website design elements and information architecture; analyse client needs and develop relevant documentation; design graphics, animations, apps and manipulate digital images; work with different content management systems; adhere to web accessibility standards, and collaborate with other web specialists including web developers and graphic designers.

Digital marketing and communication officer: develop and manage digital marketing campaigns; utilise a range of techniques including paid search, search engine optimisation, and pay per click strategies; oversee the social media strategy for a company; create email marketing campaigns; report on website performance and other digital activities.

Virtual reality curator: manage the acquisition, preservation, display and promotion of innovative virtual and/or augmented reality collections; collaborate with tech designers who work in 3D and use various computer programs to create animation that can mimic a world, or make a whole new one; stay up-to-date with the latest trends in the industry.

Freelancer: build a client base and gather a strong portfolio of work to present to potential clients when looking for creative work; interact with clients and understand their needs; be highly organised and flexible, and work towards tight deadlines. Common freelancing jobs include writing, editing, web design and graphic design.

English Language Requirements

  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
  • IELTS speaking [6.0]
  • IELTS listening [6.0]

IT Requirements

As a general rule of thumb, any desktop or laptop computer purchased in the past three years should be capable of meeting your online learning needs. While mobile devices such as tablets and smartphones will be able to access most of your online course content, there are likely to be elements of most courses where we recommend you use a desktop or laptop computer. Your computer should be able to:

  • run a modern browser (Internet Explorer 10, Firefox 24, Safari 5, or Chrome 32 or later versions).
  • run Java and in some cases Flash (devices running on Apple's iOS operating system, such as iPads, iPhones, do not run Flash).
  • run programs to create documents, spreadsheets and presentations.
  • use a web camera and headset (or ear pods with microphone).
  • Some University of South Australia Online degrees require an online exam. The online exam software – Remote Proctor Now – has specific capability requirements. Please refer to the system requirements prior to conducting your exam to ensure your computer is compatible.

Access free IT software and resources

As a University of South Australia Online student, you'll:

  • Get free access to the full Office 365 ProPlus suite, which includes full versions of Word, PowerPoint, Excel, Outlook, OneNote, Publisher, Access and Lync software. Install the full suite on up to five different devices (PC and Mac compatible).
  • Get 1Tb of personal storage that syncs with your PC or mobile device through OneDrive - it's like an extra hard drive that allows you to open any of your files from any of your devices, whenever you need them.
  • Get free access to - Access more than 5000 video courses on a broad range of topics such as the Microsoft Office suite, time management and study skills, health and wellbeing, communication and presentation skills, photography, film making and designing your own games or mobile apps.
  • Be able to connect with others using Skype for Business, Yammer and the Outlook Web App.

There are some degrees that have specialised software requirements. We've made this software available to students to access for free - you'll be able to download and install any of the required programs on your own device anywhere and anytime.

How to apply

The application process is easy – just follow these simple steps:

1. Submit an online enquiry

If you're ready to apply, the first step is to fill out and submit our online enquiry form. Here you'll be asked a series of questions to see if you're eligible. Following your online enquiry, one of our Degree Advisers will contact you at your preferred time to discuss the application process.

2. Speak to a Degree Adviser and start your application

If you're eligible, you'll receive an email outlining the entry requirements and the relevant documentation you need in order to be considered.

In order to verify your academic qualifications, you'll need to upload relevant documents like your official parchment, certificates or transcripts. If you have work experience, you will need to upload your CV as well as any other documents like work references, professional recognition or accreditation or your training certification.

Your email will contain information on the specific documents you need to provide as well as a link to begin your application. You'll be asked to create an account and set your own password.

3. Complete your application and send through your documents

In order to proceed with your conditional offer, you’ll need to complete your application and provide the required evidence of your previous study or work experience.

CRICOS Provider No. 00121B

Last updated Sep 2020

About the School

The University of South Australia’s 100% online degrees give you full control and flexibility over your study choices. With more than 25 years of experience providing online and distance education, yo ... Read More

The University of South Australia’s 100% online degrees give you full control and flexibility over your study choices. With more than 25 years of experience providing online and distance education, you can be confident you’re gaining a high-quality university qualification from a globally-recognised institution. Read less