Bachelor of Communication

General

Program Description

Degree overview

  • Learn how to deliver effective communication strategies across a range of traditional and emerging media platforms with a focus on journalism, social media and content creation.
  • Develop the critical and analytical thinking skills required for strategic planning and communication management.
  • Choose a degree developed in consultation with industry experts and learn from academics who are leaders in their field.
  • Apply your knowledge in the workplace while you study and improve your communication skills before you graduate.

Snapshot

Study a 100% online communication degree designed specifically for online learning. Take full control over your study - access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.

Powerful communication is about crafting the right message, at the right time to disseminate knowledge and information to a variety of audiences, across various channels and media.

This degree will equip you with the knowledge and skills to create and deliver effective communication strategies across a range of traditional and emerging media platforms.

Along with your flair for writing, you’ll learn to build effective social media strategies, manage reputations in a crisis, as well as evaluate and improve communication practices. You’ll be able to swiftly apply your skills well before you graduate and will come out as a savvy communication professional ready to build your career in this fast-paced and dynamic industry.

What you'll learn

University of South Australia Online’s Bachelor of Communication prepares you to work across a vast, technologically diverse media landscape. Graduates will come out with the knowledge and skills that employers are looking for, no matter what industry you choose to work in.

You’ll develop expertise in core communication areas such as public relations, marketing, communication research, promotional communication and strategic communication planning – and you’ll graduate with specialist knowledge in journalism and social media, with the skills to deliver effective communication strategies across a range of industries and media platforms.

This degree allows you to apply what you’ve learned to real-world scenarios. In your final year, you’ll complete a comprehensive, industry-standard communication plan that you can add to your resume.

Degree structure

Please note, courses may not be displayed in order of study.

First year

  • Critical Approaches to Online Learning
  • Introduction to Social Media
  • Communication and Media
  • Intercultural Communication
  • News Reporting
  • Public Relations: Theory and Practice
  • Marketing Principles: Trading and Exchange
  • Professional and Technical Communication

Second year

  • Content Creation for Media
  • Language and the Media
  • Writing and Editing for Publication
  • Elective
  • Media Law and Ethics
  • Elective
  • Communication Research Methods
  • Broadcast Journalism

Third year

  • Promotional Communication: Advertising, Publicity and Marketing
  • Industry and Practice
  • Social Media Engagement
  • Communication Management in Practice
  • Advanced News Writing
  • Integrated Communication Planning
  • Elective X2

Study Communication 100% online

Dr Sally Lewis, Program Director: Communication and Media and Richard McInnes, Online Educational Designer: University of South Australia Online give an insight into what the Communication degree is about, and how the degree has been designed to suit busy adults on the go.

Why Bachelor of Communication

Communication is at the core of how we live today in an increasingly connected world – and skilled communicators are essential in every organisation.

Taught by academics with strong industry connections, you'll learn to develop effective communication strategies and engaging content for both traditional and new digital mediums.

Your understanding of media management, audience behaviour and professional writing is underpinned by a theoretical understanding of public communication and technical skills in writing and editing.

This degree will prepare you to work across a vast, technologically diverse media landscape. You’ll explore current and emerging trends in the field – so you can be confident that what you’re learning will prepare you for the workforce, no matter what industry you choose to work in.

Your career

Communication gives students a wide range of employment options, both in terms of the type of work they undertake and the industry sectors in which they can be employed.

From healthcare, financial services, IT, community organisations to not-for-profit and government, the opportunities are endless. And the industry is constantly changing. A decade ago, the role of a social media manager might not have even existed. Today, however, almost every organisation is involved in social media in one way or another.

A University of South Australia Online Communication degree can help you pursue the following careers:

  • Communication officer: Convey an organisation’s internal and external messages; plan and write content for promotional publications, websites, blogs and social media profiles; prepare media releases and liaise with journalists; develop advertising material for print, radio and television; and coordinate events.
  • Content creator and writer: Develop compelling content, creative concepts and copy for a range of marketing and communication materials including email campaigns, long-form articles, style guides, social media, written scripts, and landing pages; work closely with designers, web developers, photographers, and videographers; and use insights and analytics to continually optimise content.
  • Digital and social media manager: Build and execute social media and digital strategies; generate, edit, publish and share daily content on a range of platforms; create editorial calendars and distribution schedules; moderate all user-generated content; and continuously improve and optimise campaigns by analysing social data and metrics.
  • Media liaison officer: Act as the point of contact for members of the press, journalists and other media representatives; develop communication materials including media releases, fact sheets, website copy and briefing notes for the media; coordinate media events; and undertake media monitoring.
  • PR coordinator: Generate media coverage to help raise the profile of the organisation; deliver creative solutions and new ideas across traditional and social media; develop crisis communication strategies and manage reputation issues; and build long-term relationships with journalists, influencers and bloggers.
  • Marketing and communications officer: Plan, develop and produce marketing and communication materials for online and print; monitor social media activity and respond to comments and enquiries; write and distribute media releases; develop reports and track ROI for marketing and advertising campaigns; develop EDM communications and landing pages; and ensure all marketing and communication activities align with an organisation’s brand style guide.
  • Corporate communication adviser: Prepare communication strategies and materials including media releases, briefing notes, thought leadership pieces, and speeches; build and develop strong relationships with key media and other external stakeholders; provide crisis and issues support when needed.
  • Online Editor: Write, edit and proof-read compelling content across a range of online channels; engage with stakeholders across the organisation to collate and produce a range of topics; manage and monitor workflow to meet deadlines; publish website content using content management systems (CMS).

English Language Requirements

  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
  • IELTS speaking [6.0]
  • IELTS listening [6.0]

IT Requirements

As a general rule of thumb, any desktop or laptop computer purchased in the past three years should be capable of meeting your online learning needs. While mobile devices such as tablets and smartphones will be able to access most of your online course content, there are likely to be elements of most courses where we recommend you use a desktop or laptop computer. Your computer should be able to:

  • run a modern browser (Internet Explorer 10, Firefox 24, Safari 5, or Chrome 32 or later versions)
  • run Java and in some cases Flash (devices running on Apple's iOS operating system, such as iPads, iPhones, do not run Flash)
  • run programs to create documents, spreadsheets and presentations
  • use a web camera and headset (or ear pods with microphone)
  • Some University of South Australia Online degrees require an online exam. The online exam software – Remote Proctor Now – has specific capability requirements. Please refer to the system requirements prior to conducting your exam to ensure your computer is compatible.

Access free IT software and resources

As a University of South Australia Online student, you'll:

  • Get free access to the full Office 365 ProPlus suite, which includes full versions of Word, PowerPoint, Excel, Outlook, OneNote, Publisher, Access and Lync software. Install the full suite on up to five different devices (PC and Mac compatible).
  • Get 1Tb of personal storage that syncs with your PC or mobile device through OneDrive - it's like an extra hard drive that allows you to open any of your files from any of your devices, whenever you need them.
  • Get free access to Lynda.com - Access more than 5000 video courses on a broad range of topics such as the Microsoft Office suite, time management and study skills, health and wellbeing, communication and presentation skills, photography, film making and designing your own games or mobile apps.
  • Be able to connect with others using Skype for Business, Yammer and the Outlook Web App.

There are some degrees that have specialised software requirements. We've made this software available to students to access for free - you'll be able to download and install any of the required programs on your own device anywhere and anytime.

How to apply

The application process is easy – just follow these simple steps:

1. Submit an online enquiry

If you're ready to apply, the first step is to fill out and submit our online enquiry form. Here you'll be asked a series of questions to see if you're eligible. Following your online enquiry, one of our Degree Advisers will contact you at your preferred time to discuss the application process.

2. Speak to a Degree Adviser and start your application

If you're eligible, you'll receive an email outlining the entry requirements and the relevant documentation you need in order to be considered.

In order to verify your academic qualifications, you'll need to upload relevant documents like your official parchment, certificates or transcripts. If you have work experience, you will need to upload your CV as well as any other documents like work references, professional recognition or accreditation or your training certification.

Your email will contain information on the specific documents you need to provide as well as a link to begin your application. You'll be asked to create an account and set your own password.

3. Complete your application and send through your documents

In order to proceed with your conditional offer, you’ll need to complete your application and provide the required evidence of your previous study or work experience.

CRICOS Provider No. 00121B

Last updated August 2019

About the School

The University of South Australia’s 100% online degrees give you full control and flexibility over your study choices. With more than 25 years of experience providing online and distance education, yo ... Read More

The University of South Australia’s 100% online degrees give you full control and flexibility over your study choices. With more than 25 years of experience providing online and distance education, you can be confident you’re gaining a high-quality university qualification from a globally-recognised institution. Read less