The degree is designed to give a broad knowledge of the functional areas of a company, and their interconnection, while also allowing for specialization in a particular area. The BBA program expose students to variety of "core subjects" and allow students to specialize in a specific academic area. The degree also develops the student's practical managerial skills, communication skills and business decision-making capability. Our program incorporate training and practical experience, in the form of case projects, presentations and extensive group work as well as projects.
- Total credits: 120 - Each module: 3 to 5 credits - Final semester is project paper. - Initial 3 years are joint while last year is specialization.
BA level (120 Credits): 15,000 USD (Equal to 125 USD per Credit)
Specialization in Marketing Management
Communication and marketing The new model for marketing-Market- ing 3.0-treats customers not as mere consumers but as the complex, multi- dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativ- ity, community, and idealism. In Marketing 3.0, ITs explains why the future of marketing lies in creating products, services, and company cul- tures that inspire, include, and reflect the values of target customers. - Explains the future of marketing, along with why most marketers are stuck in the past - Examines companies that are ahead of the curve, such as S. C. Johnson In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. R- Marketing To develop the understanding of business relationships in marketing through the concept of relationship marketing from the perceptive of busi- ness to business (B2B) and consumer marketing in profit and non profit sectors. Marketing planningTo provide students with the necessary knowledge in planning and imple- menting direct marketing and online marketing for successfully marketing the products and services.
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