Introduction
Marketing Program Overview
The University of Texas Permian Basin's AACSB-accredited online Bachelor of Business Administration in Marketing will prepare you to expertly promote an organization through both traditional and digital marketing efforts. This program is:
100% online.
120 credit hours in total.
UT Permian Basin's BBA in marketing can help strengthen your communication skills and strategic thinking ability as you learn to build and implement marketing programs from the ground up. As you earn your degree, you'll analyze demographics and consumer behavior while exploring the diverse challenges that can occur during the marketing life cycle.
Program Benefits
Affordability: Save on your education with financial aid options and affordable tuition options.
Flexibility: Complete coursework on your schedule from anywhere with internet access.
Versatility: Supplement your degree with our Undergraduate Certificate in Digital Commerce.
Accreditation 
UT Permian Basin’s College of Business is accredited by the prestigious Association to Advance Collegiate Schools of Business (AACSB International).
Undergraduate Certificate in Digital Commerce
UT Permian Basin's 12-credit Undergraduate Certificate in Digital Commerce helps you gain a foundational understanding of the differences between traditional and digital commerce, instruction and practice in Google Analytics and other search engine optimization tools, and an essential grasp of social media tactics that can help achieve organizational goals. This certificate can be added to your online BBA in marketing program without any additional credits taken.
Careers for BBA in Marketing Graduates
An online BBA in marketing from UT Permian Basin can provide you with the skills and knowledge needed to excel in a wide variety of marketing specialties, including:
Traditional Marketing
Digital Marketing
Brand Management
Product Management
Social Media Marketing
Market Research
Integrated Marketing
Event Management
Financial Aid
Students in our BBA in marketing program may be eligible for financial aid. To see if you are eligible for a federal student loan, fill out your Free Application for Federal Student Aid (FAFSA) using UT Permian Basin’s school code: 009930 (see studentaid.gov to apply). The priority deadlines for FAFSA are July 15th for fall and November 15th for spring.
Admission Policy and Requirements
In order to prevent delays in processing applications due to COVID-19, students will be reviewed on a holistic basis focusing on the strength of their high school record, overall GPA, grades within the core subjects, dual-credit work, and additional information (resume and/or extracurricular activities, leadership opportunities, and work experience).
While SAT and ACT scores are not required at this time, we recognize the value of standardized tests as a piece of the review process and will consider scores alongside the other required application credentials, if provided.
Transfer Student Admission Requirements
Minimum of 24 transferable credit hours from a regionally accredited college or university
GPA of 2.0 or higher in previous college-level coursework
Official transcripts from all colleges and universities attended
Dual-credit high school courses must be included
Completed application
Freshman Admission Requirements
If you have completed less than 24 hours of transferable college-level work from a regionally accredited college or university after graduating from high school or receiving your GED, please provide the following:
Official transcripts from all colleges and universities attended (including dual-credit work while in high school)
Official high school transcript showing GPA, class rank, and expected graduation date or GED scores
SAT and/or ACT scores from within the last five years (note: this requirement has been temporarily waived through Fall 2021, but scores will be considered if submitted)
Completed application
Application Fee
The application fee is $40.
If you are a freshman applicant, you may request a fee waiver when you apply by sending us your official college application fee waiver form provided by the SAT or ACT. You may also request a fee waiver if the Estimated Family Contribution (EFC) listed on your Student Aid Report is zero.
