Bachelor of Business Administration: Marketing

General

Read more about this program on the institution's website

Program Description

The University of West Alabama’s online Bachelor of Business Administration offers a program concentrated on marketing to give you the necessary skill set to help brands build their identity and generate sales. The program, which is fully online and designed to accommodate working professionals, will give you control over your schedule as you personalize it to your needs. As a result, you’ll be able to push through the program at a pace suited to balance your work and personal commitments.

The online Bachelor of Business Administration prepares you to develop a solid foundation of business knowledge as you explore topics like business communication, finance, professional development, application development, and computer networking. As you engage with these topics, you’ll build a well-rounded skill set to help you compete in the job market.

With the program in marketing, you’ll grapple with up-to-date knowledge of modern marketing techniques as you move through core courses. According to PayScale, those with a Bachelor of Business Administration and some years of experience on average earn salaries upwards of $71,000. As you move into the job market, you’ll be able to secure a position as a public relations specialist, advertising manager, market research analyst, account executive among many others.

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Last updated Oct 2020

About the School

The University of West Alabama Online is dedicated to making your education as affordable as possible. Discover what it will cost — and how much you’ll save.

The University of West Alabama Online is dedicated to making your education as affordable as possible. Discover what it will cost — and how much you’ll save. Read less