Bachelor of Business Administration Degree

General

Program Description

Future Leaders Can Excel with Liberty University's Online Business Administration Degree

Liberty University’s online Bachelors of Business Administration will help you master skills relevant to both the domestic and international marketplace, including general business, accounting, finance, and marketing. With this wide skill set, students who graduate with a degree in Business Administration online are prepared to launch a career in almost any industry they choose. Courses will sharpen your leadership, management, and human resource skills as you learn to effectively serve as an expert in the modern business world.

Why Choose Liberty’s Online Business Degree?

Liberty’s 100% online Business degree strives to Train Champions for Christ. The professors at Liberty University teach students how to successfully lead as professionals with grace and integrity. As a result of their continuing mission to pursue excellence, their Bachelor of Business Administration is accredited through the Accreditation Council for Business Schools and Programs (ACBSP), and they are continuously held accountable by ACBSP for quality education.

Liberty’s BSBA vs. BBA programs

Liberty University's online Bachelor of Science in Business Administration (BSBA) emphasizes practical technical skills instead of the higher number of liberal arts courses found in a Bachelor of Business Administration (BBA). Liberty's program is designed to provide a broad selection of specialized training for your industry’s unique needs, and with a variety of relevant specializations, you can be sure that you will be learning the most useful and marketable skills for your field.

Three businesswomen Tim Gouw / Unsplash

What Will You Learn in Liberty's Business Administration Degree?

Liberty University offers online business degrees with multiple specializations or areas of study, so you can tailor your degree to meet your career objectives. Liberty's BS in Business Administration degree features curriculum with essential learning elements you need including principles of management and marketing strategies. You will learn from professors with real-world experience whose goal is your success in their online business degree.

Specializations

  • Automotive Dealership Management
    Liberty University’s 100% online Bachelor of Science in Business Administration – Automotive Dealership Management allows you to combine an understanding of business administration with the principles of dealership management and ownership. This practical business degree online allows the student to develop critical skills at their own pace.
  • Communications
    Liberty University’s 100% online Bachelor of Science in Business Administration – Communications is designed to successfully prepare for a professional career by enriching your knowledge and understanding of communication theory and best practices. You will gain insight into the consumer mindset and be prepared to serve effectively in the small business environment or global market.
    According to BestColleges.com, their business degree online in communications ranked #5 in Best Online Bachelors in Communication Programs.
  • Data Analytics
    Liberty’s 100% online Bachelor of Science in Business Administration – Data Analytics helps equip students with a business degree that focuses on the information needs of 21st-century organizations. Their degree is designed to prepare you for a career in business intelligence, data analysis, quality assurance, and decision support.
  • Digital Marketing and Advertising
    Liberty University’s 100% online Bachelor of Science in Business Administration – Digital Marketing and Advertising develops your skills in market research, digital marketing, and advertising. This business degree online will help cultivate the skills critical to understanding the wants and needs of consumers and how to attract, convert, and retain those customers through a digital platform.
  • Economics
    Liberty University’s 100% online Bachelor of Science in Business Administration – Economics assists students in mastering the micro and macroeconomics skills vital to understanding business. You will be provided with the tools and skills to prepare for a position in either the domestic or international marketplace. This online BS in Business Administration degree program will assist the student in learning the supply and demand curve and critical factors that affect the economy. Students in this online degree business management will also be trained to study economics from a political science perspective.
  • Entrepreneurship
    Liberty University’s 100% online Bachelor of Science in Business Administration – Entrepreneurship prepares you to serve effectively as a successful entrepreneur in the modern business world. This online business administration degree accomplishes this by providing you with the critical skills required to understand the needs and preferences of consumers and develop product offerings that meet their needs.
  • Finance
    Liberty University’s 100% online Bachelor of Science in Business Administration – Finance will help you master the financial skills critical for success in the business world. From this business degree online, you will develop skills pertinent to the fields of general business, accounting, economics and marketing in both the domestic and international marketplace.
  • Financial Planning
    Liberty University’s 100% online Bachelor of Science in Business Administration – Financial Planning will help you master financial practices critical for the business world and improve skills applicable to personal financial planning. In this online degree business management program, you will be provided with the skills to be a successful force in human resources, organizational planning, and finance.
  • General Track: Business Administration
    Liberty University’s 100% online Bachelor of Science in Business Administration – General Track is designed to provide you with the backbone of an excellent business program with the flexibility and freedom to select a large number of electives. Though this particular business administration degree has no specific area of study, you are able to mix and match, creating a personalized degree program that fits your passion.
  • Green and Sustainable Management
    Liberty University’s 100% online Bachelor of Science in Business Administration – Green and Sustainable Management will help you understand critical environmental factors so you help others steward the environment well. Throughout your online degree program, you will be taught by professors who strive to give you a better understanding of environmental sustainability from a biblical worldview.
  • Healthcare Management
    Liberty University’s 100% online Bachelor of Science in Business Administration – Healthcare Management provides you with business skills pertinent and integral to success in the healthcare field. This bachelor of Business Administration will enrich your understanding of healthcare policies, practices, and ethics through a diverse selection of courses.
  • Human Resource Management
    Liberty University’s 100% online Bachelor of Science in Business Administration – Human Resource Management is designed to prepare students to meet the growing need for human resource experts in today’s workplace. Through this business degree online, students will learn about the variety of factors that affect an organization’s professional environment.
  • International Business
    Liberty University’s 100% online Bachelor of Science in Business Administration – International Business is designed to introduce you to cultural protocols in the international marketplace, international trade and law and business negotiation across borders. Through this online business degree, you will develop business skills pertinent to the fields of general business, accounting, finance and marketing in both the domestic and international marketplace.
  • Leadership
    Liberty University’s 100% online Bachelor of Science in Business Administration – Leadership will equip you with the tools and skills needed to successfully lead in the business world. Non-profit management, as well as, various organizational leadership skills integral in both national and global organizations will be prioritized in this BS in Business Administration degree online.
  • Marketing Analytics
    Liberty University’s 100% online Bachelor of Science in Business Administration – Marketing Analytics is designed to equip you with knowledge of consumer behavior, market research, survey design, and marketing analysis. From this business degree online, you will develop your understanding of the wants and needs of consumers, as well as learn how to measure marketing effectiveness and conduct meaningful research that identifies unmet needs and areas for improvement.
  • Marketing: Sales Management and Professional Selling
    Liberty University’s 100% online Bachelor of Science in Business Administration – Marketing: Sales Management and Professional Selling is designed to equip you with knowledge of consumer behavior, market research, survey design, and marketing analysis to be successful in management. From this B.S. Business Administration degree, you will create a foundation of business and build upon that with specific marketing techniques designed to make you successful selling, retailing and category management.
  • Project Management
    Liberty University’s 100% online Bachelor of Science in Business Administration – Project Management is designed to provide you with the skills and tools to manage time, clients, and quality in an effective manner as a project manager. From taking this business degree online, you will be prepared to serve effectively as an expert in the business field in both a small business environment and the global market.
    These courses can help you meet the requirements to sit for the Certified Associate in Project Management (CAPM) certification through the Project Management Institute (PMI).
  • Public Administration
    Liberty University’s 100% online Bachelor of Science in Business Administration – Public Administration is designed to enrich your understanding of the skills of public administration. This online business degree program accomplishes this by encouraging you to gain knowledge and insight on the financial, professional, and administrative issues related to the federal, state, and local levels of government and non-profit organizations.
  • Real Estate
    This program will be available in Spring 2020.
    Liberty University’s 100% online Bachelor of Science in Business Administration – Real Estate is designed to prepare you to enter the field with an understanding of the legal, business, and marketing aspects of the real estate business.
  • Strategic Marketing Management
    Liberty University’s 100% online Bachelor of Science in Business Administration – Strategic Marketing Management provides you with knowledge about various research methods and evidence-based decision-making. In this online business administration degree, you will develop your knowledge of customer acquisition, consumption, and disposal of products and services, as well as evaluate the influence that demographics, popular culture, and subcultures have on consumer behavior.

businessman, production planning, control geralt / Pixabay

Highlights

  • Your success is Liberty's success, which is why they're committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, Liberty has frozen tuition rates for their undergraduate, graduate, and doctoral programs for the past 4 years and counting.
  • To continue their mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!
  • By earning your Bachelors of Science online from a nonprofit university whose online programs ranked in the top 1% of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility, you will be set apart from others in your field.
  • Students enrolled in their online Business Administration degree can access a wide variety of resources through Liberty’s research portal.

Degree Information

  • This program falls under the School of Business.

Military Benefits

Liberty University is dedicated to providing world-class educational experiences to military students from all over the world. Whether you are a current service member, discharged or retired from service, or the spouse of a service member or veteran, Liberty is here to support you every step of the journey. As a thank you for your dedication and service to our country, Liberty is honored to serve and support you in your pursuit of online education by offering the following benefits:

  • Tuition discounts – $250 per credit hour for undergraduate courses
  • Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course).
  • 8-week courses, eight different start dates each year, and no set log-in times.
  • Potential college credit for military training.

Admission Requirements

Applicants must have a 2.0 or above cumulative GPA for admission on Good Standing. If the GPA is less than a 2.0, the applicant will be considered for Acceptance on Caution. Please contact Liberty for more information.

All applicants must submit the following:

  • Admission Application
  • Application fee*
  • Unofficial college transcripts with a completed official transcript request form**
  • A High School Self-Certification form
  • Proof of English Proficiency

*There is no upfront application fee; however, a deferred $50 application fee will be assessed during financial check-in. This fee is waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required.
**An official transcript is needed within 60 days of acceptance or before non-attendance drops for the first set of matriculated classes, whichever comes first.

Last updated October 2019

About the School

Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life. Wit ... Read More

Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life. With more than 500 degrees and certificates, Liberty offers programs in fields such as medicine, religion, law, aviation, cinematic arts, psychology, business, and more. All of Liberty’s courses are taught from a Christian worldview by professors who regard teaching as more than a job — it’s their calling. Read less