Bachelor of Business (Marketing)

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Develop a broad skill set in brand management, advertising, retailing, strategic marketing, market research, as well as business intelligence and analytics. Explore consumer psychology and the scientific laws of brand growth. Be guided by experts who conduct world-class research at the Ehrenberg-Bass Institute for Marketing Science and advise global brands like P&G, Nestle and ESPN. Combine creative thinking with data analysis to create marketing strategies that achieve organisational goals. The University of South Australia is a global leader in Brand Management research1 UniSA Business is in the top one per cent worldwide2 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2019. Ranked in the Top 10 nationally for Business and Economics3 1AFR BOSS Magazine, April 2018 - League of Scholars. 2UniSA Business is one of just ten institutions in Australia and 189 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2020. 32020 THE Subject Rankings. Snapshot Study a 100% online Marketing degree designed specifically for online learning. Take full control over your study - access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device. Digital technology is changing the marketing landscape which means it's an exciting time to join the industry. With a focus on providing leading-edge marketing knowledge and real industry experience, this is a versatile degree that will prepare you for a wide range of careers. From marketing strategy, advertising, and media planning & buying, to sales, and marketing research and analytics – you'll gain a broad range of skills that will open up a world of opportunity when you graduate. You'll come out with the skills to make smart marketing decisions - you'll learn to communicate with different target audiences, create strategies to grow revenue, build customer loyalty, as well as analyse brand performance and advertising metrics. Why a Bachelor of Business (Marketing) This degree is underpinned by the latest, most advanced marketing research. In fact, our research in the area of marketing is recognised as above world-class1. We're also a global leader in Brand Management research2. The University of South Australia is linked to two world-class academic research institutes, the Ehrenberg-Bass Institute for Marketing Science and the Institute for Choice - our teachers are world-famous marketing experts. Allied with the University of South Australia, the Ehrenberg-Bass Institute has more than 50 marketing scientists who make fundamental discoveries about how brands grow and buyers behave. As a student, you’ll have the opportunity to learn from researchers and marketing scientists who have advised some of the world's biggest brands. Employers value the practical skills that our students develop. Throughout your studies, you'll learn via real case studies, consumer purchase data and the latest research from global brands - so your degree is highly relevant and valued by industry. 12018 Excellence in Research for Australia (ERA) 2AFR BOSS Magazine, April 2018 – League of Scholars

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University of South Australia Online

The University of South Australia’s 100% online degrees give you full control and flexibility over your study choices. With more than 25 years of experience providing online and distance education, you can be confident you’re gaining a high-quality university qualification from a globally-recognised institution. Read less

Adelaide

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Bachelor of Business (Marketing)

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University of South Australia Online

University of South Australia Online

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