The Bachelor of Arts in Marketing and Public Relations from the University of the Commonwealth Caribbean Global Campus (UCCGC), focuses on the strategic management of an organization's relationships with multiple stakeholders. You will gain additional insight into modern communication strategies that enhance brand image value that influence market returns. Competencies learned within the Public Relations emphasis are marketing and branding, evidence-based decision making, market research, and communication strategies. The type of occupations that may be interested in earning this emphasis includes public relations specialist, brand manager, public administration, non-profit management, sales agent, manager, market analyst, employee relations, etc.
This programme is accredited through the International Accreditation Council for Business Education (IACBE), located at 11374 Strang Line Road in Lenexa, Kansas, USA.
The University of the Commonwealth Caribbean Global Campus offers two options to international students: 100% Online or Blended, i.e. 90% online with required residencies in Jamaica each summer.
The intake periods for international (non-Jamaican) students are January, March, May, July, and September.
All regional and international students applying for UCC Global Campus undergraduate programs must submit the following:
High school diploma, GED, or Certificate of Equivalency / Proficiency (with minimum Grade Point Average of 2.5 from high school)
Passes in 5 GCE O Level / CSEC passes at A, B or C including Mathematics and English or International Baccalaureate (IB) or other international qualification deemed equivalent (subject to UCC approval) - Regional (Caribbean) Applicants Only.
Official Transcripts of all secondary school (and other universities) coursework and grades (translated in English). “Official” means that the applicant must request that his school send transcripts directly to the UCC Registry (email@example.com OR firstname.lastname@example.org)
Students who have completed college credits may be eligible to transfer those credits to the UCC Global Campus. (Final determination on the eligibility of the transfer of credits will be made once your application and transcript(s) are received, reviewed and approved by the UCC Global Campus.)
The language of instruction at UCCGC is English. Applicants whose first language is not English will be required to demonstrate English Language proficiency by completing an approved English testing regime such as the Test of English as a Foreign Language (TOEFL).
USD 3,000 per academic year($5,000 USD tuition per academic year - $2,000 USD scholarships for all successful candidates)
$4,000 USD per academic year(USD 5,000 tuition per academic year - USD 1,000 scholarships for all successful candidates)
USD 7,500 per academic year($12,000 USD tuition per academic year - $4,500 USD scholarships for all successful candidates)