Course description

The La Trobe University Bachelor of Applied Business (Marketing major) will provide you with a foundation of business and key marketing skills. The skills and knowledge available in this qualification are highly desirable in a wide range of roles in the business world.

Those seeking to change careers, move into a new marketing/sales-related role or start their own enterprise will find the content of this course invaluable. The Marketing major is designed for roles requiring a good working knowledge of research skills, market and consumer analysis, media planning and marketing strategies. This is also invaluable when working with external media and marketing-related agencies.

Studying an applied business qualification will introduce you to the workings of organizations and their structure, increase your commercial marketing awareness, and allow you to build practical knowledge that will be essential for your future career goals.

Choose your course major

You have the option of studying the Bachelor of Applied Business with or without a major in either Marketing or Management.

  • Bachelor of Applied Business (Management)
  • Bachelor of Applied Business (no major)

Three qualifications in one degree

La Trobe University online applied degrees provide you with the unique opportunity to achieve up to three qualifications over the duration of your studies. Subject to satisfactorily completing each part of your course, you will be awarded an applied diploma (end year 1), an applied associate degree (end year 2), and an applied bachelor degree when you complete all three years. Your potential earning capacity increases as you progress through your course.

Year 1

After completing year 1 of your degree, you will be awarded an Ad Diploma, should you decide to exit your degree at this point. You can add this qualification to your résumé and move forward with your career plans or embrace the option to continue your studies while you work.

Exit with

Diploma of Applied Business

Expected income


Year 2

Successful completion of year 2 will increase your chances of a higher-paying position with an applied qualification that employers are looking for. However, you are now well over halfway to your applied bachelor degree so why not continue to study while staying employed?

Exit with

Associate Degree of Applied Business

Expected income


Year 3

Congratulations! You have completed your qualification. Your applied bachelor degree greatly improves the opportunities available to you. A qualification of this level greatly enhances your résumé and says a great deal about you. Not only will you be armed with the job-ready skills and knowledge that employers are desperate for, but you also show you can stay focused to achieve a goal.

Exit with

Bachelor of Applied Business

Expected income


Course learning outcomes

  • Identify, source and analyze information relevant to business and social challenges.
  • Evaluate a range of alternative solutions to business and social challenges and account for potentially competing economic, ethical, social and commercial perspectives in a responsible manner.
  • Devise innovative recommendations for business and social challenges based on the identification of the elements of a problem and the application and evaluation of problem-solving approaches.
  • Communicate professionally and effectively with a range of stakeholders, using a variety of modes of communications and appropriate tools.
  • Engage professionally and effectively for the success of a multicultural team in a manner which is respectful of the needs, values, personalities, and capabilities of others.
  • Utilise digital technologies to identify, source, analyze and communicate information relevant to business and social challenges.
  • Meet the disciplinary knowledge and skill requirements for graduates seeking to commence a career in marketing.

Career opportunities

This course has been designed with a focus on upskilling or moving into the exciting world of business. Career opportunities include:

  • Administration Manager
  • Entrepreneur
  • Executive Personal Assistant
  • New business start-up
  • Office Administrator
  • Office Manager
  • Product Manager
  • Project Assistant
  • Administration Officer
  • Executive Officer
  • Manager
  • Program Consultant
  • Program Coordinator

International course costs

Program taught in:
  • English
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Last updated May 31, 2019
This course is Online
Start Date
Jan 2020
1 - 3 years
14,000 AUD
international course cost per year
By locations
By date
Start Date
Jan 2020
End Date
Application deadline

Jan 2020

Application deadline
End Date

Thoughts on the content of our courses - Interview with Dr. Christopher Swan