Bachelor in Integrated Marketing Communications: Graphic Design

General

Read more about this program on the school's website

Program Description

The University of West Alabama’s Bachelor of Arts/Science in Integrated Marketing Communications: Graphic Design is designed to equip you with the tools to navigate a career in multimedia advertising and storytelling. As you focus on sharpening your skill set in graphic design, you’ll also gain hands-on experience in photography, web design, social media, news writing and social science.

As a result, you’ll graduate from the program and enter the job market with a diverse toolkit attractive for any employer. The online bachelor’s in integrated marketing communications will prepare you to hone your skills in advanced industry topics that encompass graphic design, photography, photo-editing and media campaigns.

In the fully online classroom and a personalized schedule to ensure your success, students may progress through the program at a comfortable pace. As you navigate core courses coupled with the graphic design concentration, you’ll gain the essential knowledge base to secure a position in public relations, broadcasting/video production, website design, sales, advertising, radio, photography, marketing, journalism and more.

The graphic design concentration of the online bachelor’s in integrated marketing communications is split among three primary areas: communication, marketing and behavioral science. As students learn more about how to communicate messages through images to reach new audiences compellingly, you’ll also gain a better understanding of how consumers engage with media. Learn more about the program today.

Last updated Oct 2020

About the School

The University of West Alabama Online is dedicated to making your education as affordable as possible. Discover what it will cost — and how much you’ll save.

The University of West Alabama Online is dedicated to making your education as affordable as possible. Discover what it will cost — and how much you’ll save. Read less