The University of West Alabama’s Bachelor of Arts/Science in Integrated Marketing Communications: Graphic Design is designed to equip you with the tools to navigate a career in multimedia advertising and storytelling. As you focus on sharpening your skill set in graphic design, you’ll also gain hands-on experience in photography, web design, social media, news writing and social science.
As a result, you’ll graduate from the program and enter the job market with a diverse toolkit attractive for any employer. The online bachelor’s in integrated marketing communications will prepare you to hone your skills in advanced industry topics that encompass graphic design, photography, photo-editing and media campaigns.
In the fully online classroom and a personalized schedule to ensure your success, students may progress through the program at a comfortable pace. As you navigate core courses coupled with the graphic design concentration, you’ll gain the essential knowledge base to secure a position in public relations, broadcasting/video production, website design, sales, advertising, radio, photography, marketing, journalism and more.
The graphic design concentration of the online bachelor’s in integrated marketing communications is split among three primary areas: communication, marketing and behavioral science. As students learn more about how to communicate messages through images to reach new audiences compellingly, you’ll also gain a better understanding of how consumers engage with media. Learn more about the program today.
About the School
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