Une formation, des objectifs

  • Diagnostiquer le positionnement de l’entreprise, de ses marques ou de ses produits.
  • Analyser l’environnement marketing.
  • Mettre en œuvre la stratégie marketing.
  • Élaborer le plan de communication et concevoir la stratégie de sa mise en œuvre.
  • Créer les messages et valider les documents de communication externe et interne.
  • Choisir les supports et canaux de communication et définir relations avec les partenaires.
  • Diriger les opérations événementielles.
  • Savoir gérer le budget, l’administration et le commercial des actions.

Un métier

  • Responsable communication
  • Responsable Webmarketing
  • Chef de projets Web
  • Chargé de communication
  • Responsable des Relations Publiques
  • Responsable éditorial
  • Chef de projets événementiels
  • Responsable de marque
  • Chef de publicité
  • Concepteur rédacteur
  • Community Manager
  • Média planeur
  • Digital planeur
  • Consultant
Program taught in:
French

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