Bachelor Public Relations
The test report for the product is online, now a press release has to be written in response. The new offer is on the market and should also be distributed via specialist journalists: Are there good contacts? And the company newsletter is also back - which topics could be exciting for the readers this time?
PR is versatile. With a plethora of tasks ranging from copywriting to network building and maintenance to topic research, hardly a single day is the same. As a public relations manager, you significantly shape the public communication of an organization or a company, so you are responsible for how your company is perceived.
In addition to classic public relations work, the focus today is increasingly on digitization: PR specialists must also bring along know-how on online strategies.
Our correspondence course Public Relations is the first distance learning program in this field in Germany and prepares you for exciting tasks with a comprehensive mixture of business management and media fundamentals, classic PR skills and know-how from the online world.
The special feature: Every semester, you realize your own projects and gradually fill your personal portfolio with them. A perfect basis for your applications after graduation.
All current programs of IUBH are accredited by the FIBAA (Foundation for International Business Administration Accreditation).
An accreditation is only pronounced if a study program fulfills all qualitative requirements in terms of content and structure.
The FIBAA is a kind of TÜV for academic education, which checks the quality of Bachelor and Master programs on behalf of the Accreditation Council. The accreditation is renewed every five (first accreditation) or seven (re-accreditation) years - a guarantee for the quality of our teaching.
For courses of exceptional quality, FIBAA awards its premium seal. Five courses at the IUBH have already been awarded this special seal. The IUBH is thus one of the leading universities in Germany with five or more premium seals.
Your professional future as a public relations expert
Good corporate communication has a decisive influence on whether a company is successful or not. The need for academically educated PR is therefore high and still rising. Most companies, including small and medium-sized ones, now afford professionals in the field of public relations. There is an increasing need for specialists and executives who are not only able to control public relations in the classical way, but also to fill them with innovative approaches. In addition to industry-specific knowledge, modern PR specialists must also have expertise in online strategies and workflow digitization. If you want to work in this exciting industry, you should have an affinity for words and words as well as basic openness and curiosity.
The correspondence course Public Relations teaches you business and media basics, such as marketing and media production. Building on this, specialist competences are in focus, for example "Press Strategy and PR Controlling" or "Digital Editorial Management".
Our bachelor's degree program has a modular structure, ie you study on the basis of subject areas that are divided into so-called "modules". Within these modules, there is an introductory course and a specialization course, which systematically prepare you for completing this module. Within the modules, you will receive credits for every successful graduation (European Credit Transfer System) that documents your achievements. These ECTS credits are internationally comparable and of course recognized.
In the fifth and sixth semester of your distance learning you choose your three specializations in the amount of 30 ECTS. For this you opt for at least one specialized subject specialization ("compulsory specializations") in the field of public relations and a maximum of two functional and branch specialization ("election specialization").
Some exemplary election specializations are:
- Market and advertising psychology
- Online and Social Media Marketing
- International marketing and branding
- Advanced Leadership
- Sports Media Management
Adapt your distance learning to your life.
You can complete our bachelor's degree in both full-time and two part-time variations. In terms of content, these models are identical, but with the part-time variants, your weekly learning time is reduced.
The part-time study is particularly suitable for those who already have a high workload or who want to reduce their monthly costs
In full-time study you can choose the maximum number of courses per semester. If you do not finish your studies in the designated time, the study is extended for another 18 months. During this time you can use all offers of distance learning as before free of charge. If you notice that you have less time than expected, you can switch to a different time model with a period of 3 months to the end of the month.
Part-time studies reduce your monthly tuition. At the same time, the number of courses you can choose per semester is also decreasing.
If you can not finish your degree within the designated time, your studies will be extended for another 18 months. During this time you can use all offers of distance learning as before free of charge. If you notice that you have more time than expected, you can switch to a different time model with a period of 3 months to the end of the month.