Bachelor Media Management


Program Description

"Anything with media?" Are you kidding me? Are you serious when you say that! In the face of digitalization, new jobs are constantly being created that require creative, practice-oriented trained specialists and managers. Media managers have a variety of fields of activity open to them - such as in publishers, TV and radio stations, PR and advertising agencies, market and opinion research institutes, and in communication departments of clubs, organizations, start-ups or large corporations. With a view to current and future requirements, the distance learning media management conveys the basics of business administration, media knowledge and knowledge of marketing and media production. In addition, you will receive a thorough training in cross-media management and digital editorial management. The close connection to the media industry and the learning of tools and strategies from practice prepare for the challenges in the job.

The special thing about it: in each semester you realize your own projects and gradually fill your personal portfolio. A perfect basis for your applications after graduation.

study period

  • Standard period of study: 36 months
  • Different time models possible
  • Study start possible at any time
(Technical) Abitur or subject-related university entrance qualification
Without Abitur:
  • Master's certificate or advanced training
  • At least two years of vocational training followed by at least 3 years of professional experience (full-time)
AR seal, ZFU (approval number: 1103719)

Course Overview

The distance learning media management conveys you business and media basic knowledge, such as marketing and media production. Based on this, subject-specific competences are in focus, for example "cross-media management" or "digital editorial management".

Our bachelor's program is modular, which means that you study using subject areas that are divided into so-called "modules". Within these modules there is an introductory course and an in-depth course, which prepare you systematically for the completion of this module. Within the modules, you will receive ECTS points (European Credit Transfer System) for each successful completion, which document your performance. These ECTS points are internationally comparable and of course recognized.specialization

In the sixth semester you choose your two specializations in the amount of 20 ECTS. To do this, you opt for at least one specialist specialization ("compulsory specializations") from the field of media management and at most one functional and industry specialization ("elective specialization").

Some exemplary election specializations are:

  • Content Strategy
  • Communication and PR
  • Market and advertising psychology
  • User experience
  • Big Data and Privacy

Accredited degree

All current courses at the IUBH are accredited by the FIBAA (Foundation for International Business Administration Accreditation).
Accreditation is only granted if the content and structure of a study program meets all qualitative requirements.

FIBAA is a kind of TÜV for academic education that checks the quality of Bachelor and Master courses on behalf of the Accreditation Council. The accreditation is renewed every five (first accreditation) or seven (re-accreditation) years - a guarantee for the quality of our teaching.
FIBAA awards its premium seal for courses of exceptional quality. Five courses at the IUBH have already been awarded this special seal. The IUBH is one of the leading universities in Germany with five or more premium seals.

Your future career in media management

More than ever, companies are competing for positive public attention. For this reason, media professionals are sought-after personnel across all industries. A successful external presentation requires a combination of business and media expertise. The professional field demands creative minds with media interest, trend scout qualities as well as planning and organizational talent who love change and are ready for a constantly changing industry including new fields of activity and job titles. Our distance learning media management paves the way for a variety of jobs: whether business development, media planning, marketing, event management or communication - employers are looking for well-trained media managers regardless of the industry.

Last updated May 2020

About the School

Mit unserem IUBH Fernstudium bieten wir Studierenden die Möglichkeit, sich flexibel und praxisorientiert auf ihren Karrierestart vorzubereiten.

Mit unserem IUBH Fernstudium bieten wir Studierenden die Möglichkeit, sich flexibel und praxisorientiert auf ihren Karrierestart vorzubereiten. Read less