Bachelor E-Commerce

Shopping through online retailers, mobile apps or social media channels: the online business is growing. As the internet evolves and the digital age advances, electronic commerce is experiencing a significant and sustained upswing.

The challenge for brick-and-mortar retail: finding the optimal distribution channel mix from offline and online business. Meanwhile, companies that have already established themselves as online retailers are struggling for market share and thus economies of scale. In the future, specialists and executives will be required who are able to implement business management questions technically according to agile project management methods. Our distance learning e-commerce picks up on this requirement and prepares you for a successful career with extensive business administration know-how and technical knowledge, such as in web programming.

Depending on the choice of your specialization, you can put your personal focus on online marketing, data science and analysis or retail management.

By the way: During your studies the practice is not neglected. From the fourth semester you have the opportunity to realize your own projects, with which you can gradually fill your personal online portfolio. A perfect basis for your applications after graduation.

Accredited degree

All current programs of IUBH are accredited by the FIBAA (Foundation for International Business Administration Accreditation).

An accreditation is only pronounced if a study program fulfills all qualitative requirements in terms of content and structure.

The FIBAA is a kind of TÜV for academic education, which checks the quality of Bachelor and Master programs on behalf of the Accreditation Council. The accreditation is renewed every five (first accreditation) or seven (re-accreditation) years - a guarantee for the quality of our teaching.

For courses of exceptional quality, FIBAA awards its premium seal. Five courses at the IUBH have already been awarded this special seal. The IUBH is thus one of the leading universities in Germany with five or more premium seals.

Your future career in e-commerce

There is no standstill in online commerce: Developing sophisticated sales platforms, developing intelligent cash flow processes and creating added value for customers are the major challenges in the world of e-commerce. For design, analysis and innovative solutions for commercial websites or online shops, companies are looking for specialists and executives - with excellent future prospects. Academically trained e-commerce managers are so in demand because they occupy key positions in companies: they keep track of sales, marketing, design and network technology, take on core tasks in marketing and sales and act as the linchpin between the departments.

Course Overview

In addition to business basics, especially in marketing, we teach you in the distance learning e-commerce important technical basics, including in the "Web programming" or in the "Webshop and platforms". Building on this, specialized competences are in focus, for example "Payment Methods and Systems" and "Web Analytics". As part of your specialization choice you can in one of the most sought after occupational fields "Online Marketing", "Data Science

Our bachelor's degree program has a modular structure, ie you study on the basis of subject areas that are divided into so-called "modules". Within these modules, there is an introductory course and a specialization course, which systematically prepare you for completing this module. Within the modules, you will receive credits for every successful graduation (European Credit Transfer System) that documents your achievements. These ECTS credits are internationally comparable and of course recognized.

Specializations in Distance Learning E-Commerce

In the fifth and sixth semester, you choose your three specializations amounting to 30 ECTS. For this you opt for two specialist specialization ("compulsory specializations") in the field of e-commerce and a functional and sector specialization ("Wahlspezialisierung").

Some exemplary election specializations are:

  • Market research and consumer behavior
  • market Psychology
  • International Management
  • International marketing and branding
  • Business Consulting
  • ...

study models

Adapt your distance learning to your life.

You can complete our bachelor's degree in both full-time and two part-time variations. In terms of content, these models are identical, but with the part-time variants, your weekly learning time is reduced.

The part-time study is particularly suitable for those who already have a high workload or who want to reduce their monthly costs.



In full-time study you can choose the maximum number of courses per semester. If you do not finish your studies in the designated time, the study is extended for another 18 months. During this time you can use all offers of distance learning as before free of charge. If you notice that you have less time than expected, you can switch to a different time model with a period of 3 months to the end of the month.

part time


Part-time studies reduce your monthly tuition. At the same time, the number of courses you can choose per semester is also decreasing.

If you can not finish your degree within the designated time, your studies will be extended for another 18 months. During this time you can use all offers of distance learning as before free of charge. If you notice that you have more time than expected, you can switch to a different time model with a period of 3 months to the end of the month.

Program taught in:
  • German

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Last updated May 14, 2019
This course is Online
Start Date
36 - 72 months
312 EUR
in the month. The prices vary depending on the time model.
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