The Marketing BBA program at Rushford Business School has been designed to offer students practical skills and core knowledge of business fundamentals which will lead to a solid foundation for a successful entry into the business world. This degree offers a stepping stone for students to confidently operate as new graduates in their first roles or to further study at the post-graduate level in marketing. The degree program has been developed keeping in mind the needs of organizations and expectations from new entrants.
Marketing is about meeting human and social needs in a profitable manner. It is an exciting field of business that is well suited for people who are creative, analytical, and like to work in a fast-paced work environment. This is also a very challenging area of business where professionals and the management have to devise marketing strategies and plans to ensure that the most number of people are able to be influenced to purchase the product or the service the company is offering to its customers.
The market is full of competing companies, products, and services. The purchasing decision is influenced by several factors. Emotional factors such as the perception of trust and honestly are as important as the perceived quality of the product or service. Brand management is an essential element of Marketing and we are aware of how well-established brands can influence customer purchasing decisions. This program will expose you to several such case studies on brands and overall marketing so that you learn hands-on marketing concepts during the program.
The program has been designed and is taught by experts in Marketing and the objective of the program is that you gain a thorough understanding and skill development in the area of marketing, especially keeping the latest technology in view. The program will also provide intensive training in market research and marketing communication
Students have the opportunity to be mentored by Industry experts, and complete project work and internships at reputed organizations worldwide. This unique BBA program differentiates itself from most other programs through its focus on applied business knowledge and skills development, and career-oriented approach to learning.
EduQua Certified Swiss Institution
Rushford Business School through its parent school (James Lind Institute) is certified by EduQua, a Swiss quality label for further education institutions. EduQua is an accreditation body recognized and supported by the Swiss Confederate Government. EduQua is the first quality certification for public and private educational institutions in Switzerland and is recognized, supported, and endorsed by the following organizations:
Swiss Federal Government
Swiss Conference of Cantonal Ministers of Education (EDK)
State Secretariat for Economic Affairs (SECO)
Swiss Conference for Professional Training department (SBBK)
Swiss Association of Employment Departments (VSAA)
Swiss Federation for Adult Learning (SVEB)
Accreditation Council for Business Schools and Programs (ACBSP)
Rushford Business School through its parent school (James Lind Institute) is a member of the “Accreditation Council for Business Schools and Programs (ACBSP) ACBSP is a global accrediting body which accredits business programs at the associate, baccalaureate, and graduate degree levels worldwide since 1988. Rushford Business School is part of a membership that extends to more than 60 countries. ACBSP members are amongst the best educators in their respective fields, interested in learning innovative teaching methods, improving the delivery of business education programs, and create value for their students.
International Accreditation Council For Business Education (IACBE)
Rushford Business School through its parent school (James Lind Institute) is a member of the “International Accreditation Council for Business Education (IACBE)” The IACBE accredits business programs that lead to degrees at the associate, bachelor’s, master’s, and doctoral levels in institutions of higher education worldwide. All modes of delivery, campuses, locations, and instructional sites, as well as all business programs regardless of degree level, will normally be included in the IACBE accreditation review.
United Nations Principles For Responsible Management Education (PRME)
Rushford Business School is a proud supporter and Signatory of the United Nations Principles for Responsible Management Education (UN PRME). PRME is an initiative of the United Nations Global Compact founded in 2007 as a platform to encourage and increase awareness and integration of sustainability in business schools around the world. Today, PRME is the largest coordinated effort between the world’s business schools and the United Nations. Rushford Business School became a PRME signatory in 2020. As a school, we understand the privilege and responsibility of providing quality education that gives learners the knowledge and tools they need to succeed, change lives, and transform societies.
Swiss Higher Educational Institution
James Lind Institute is an approved post-secondary higher educational Institution with the authority to award private degrees in Switzerland. The institute is registered in the Canton of Geneva, Switzerland under the UID CHE-255.747.977.
International Council For Open & Distance Education (ICDE), Norway
James Lind Institute is a proud member of the prestigious International Council for Open & Distance Education. ICDE has consultative partner status with UNESCO and shares UNESCO’s key value – the universal right to education for all. ICDE further derives its position from the unique knowledge and experience of its members throughout the world in the development and use of new methodologies and emerging technologies.
International Organization For Standardization (ISO) 9001:2015 Certified
James Lind Institute (JLI) is fully accredited by the American Board of Accreditation Services (ABAS) as per ISO 9001:2015 standards for providing Training & Education Programs related to healthcare and allied sectors.