Program objective

A primary objective of the Bachelor of Arts program at the Atlantic Business School is to ensure that graduates understand the functional components of business: economics, marketing, accounting, finance, law, and management.

Program description

The Bachelor of Arts in Business and Management program is intended to provide students the basics of prevailing business functions and management principles as well as contemporary information technology when applied in an actual business environment. This major provides general knowledge in business from both the theoretical and practical perspectives. Students will learn the important skills effective managers need to survive and succeed in today's marketplace.

The Bachelor of Arts in Business and Management program is designed for students that seek a high level of knowledge from a broad base of business concepts to create solutions to contemporary business problems. Students will acquire the skills needed to integrate management, marketing, accounting, and finance concepts to develop strategies to improve short, medium, and long-term organizational performance.

Educational objectives

Upon completion of the program a graduate will be able to:

  • Apply theoretical knowledge to solve real-life problems through teamwork within the context of an active learning environment.
  • Select and apply appropriate quantitative and qualitative methodologies to analyze problems in a business context.
  • Utilize the tools and methodologies needed to solve marketing problems, including developing marketing plans and the use of various marketing strategies.
  • Identify and analyze the pertinent concepts and theories of law, ethical issues that arise, and the principles of legal reasoning.
  • Develop creative and innovative solutions to real-world problems.
  • Develop leadership and organizational skills, working in teams toward common objectives.
  • Apply a variety of communication methods that are used in the business world in order to articulate and resolve business problems.
  • Apply critical thinking and reasoning skills to identify problems and to develop problem-solving abilities.
  • Demonstrate knowledge of the strategic management process and an ability to assess industry attractiveness and the competitive environment.
  • Explain how effective leaders use their interpersonal skills to promote change, communicate vision, provide a sense of direction, and inspire employees.
  • Successfully utilize the tools and techniques of managerial accounting to make decisions about both day-to-day operations and long-term tactics and strategies.

Graduation requirements

A minimum of one hundred and twenty (120) semester credits with a minimum Grade Point Average (GPA) of 2.00 (C) or better, is required to graduate.

Program content

The curriculum at Atlantic Business School is designed to provide graduates with the knowledge and experience needed to succeed in international business. Students develop a strong foundation in diverse areas of business and management, such as marketing, finance, entrepreneurship, human resource management, and organizational behavior and learn how these are integrated within the wider the business environment. Later in the program, students expand on these competencies to develop theoretical and practical knowledge in the core fields, while simultaneously advancing individual and group skills.

The online Bachelor of Arts degree is a 4-year, 120 credit program.

BA courses

General Education Courses (all required)

  • COMS 101 English Composition I
  • COMS 102 Public Speaking
  • COMS 103 Interpersonal Communication
  • PSY 101 Psychology I
  • SOC 101 Sociology
  • PHIL 101 Philosophy
  • PHIL 102 Cognitive Science
  • STAT 101 Statistics
  • HIST 101 History of United States
  • GE 111 Computer Basics
  • GE 112 Confidence Building
  • GE 113 Problem Solving Strategies
  • GE 114 Job Interview Skills
  • GE 115 Study Skills
  • GE 119 Personality Development

Core Courses-Lower Division (all required)

  • MGMT 120 Business Ethics
  • MGMT 124 Management
  • MGMT 130 Organizational Behavior
  • MARK 128 Principles of Marketing
  • MARK 231 Entrepreneurship
  • ECON 101 Microeconomics
  • FIN 122 Financial Accounting

Elective Courses (5 required)

  • MARK 407 Marketing Strategy
  • MARK 410 Marketing Planning
  • ECON 405 Intermediate Microeconomics
  • ECON 406 Intermediate Macroeconomics
  • MGMT 404 Risk Management
  • FIN 424 International Trade
  • MGMT 402 Project Management

Upper Core Courses (13 required)

  • FIN 223 Managerial Accounting
  • FIN 227 Principles of Finance
  • STAT 304 Research Methods
  • ECON 202 Macroeconomics
  • MGMT 221 Leadership
  • MGMT 232 Human Resource Management
  • MGMT 234 Managing Workplace Conflict
  • MGMT 329 Business Strategy
  • MGMT 333 International Business Management
  • MARK 306 Professional Selling
  • MARK 308 Technology & Innovation
  • MARK 309 Advertising
  • MARK 310 Consumer Behavior
  • MARK 325 Digital Marketing
  • MARK 326 Pitching and Negotiation Skills

Admissions requirements

Minimum requirements for all programs

To apply and be accepted into any Atlantic Business School (ABS) program, applicants must:

  • be at least 18 years of age.
  • demonstrate proficiency in English (see minimum requirements below).

Enrolled students must also have access to a computer and an Internet connection.

BA program admission requirements

The entry requirements of the ABS Bachelor of Arts (BA) in Business and Management program include the prior successful completion of a high school program. To apply for admission to the undergraduate program, the prospective student must submit the following items:

  • Application form.
  • Copy of high school transcripts and diploma (or equivalent).
  • Transcripts of any previously earned credits (if seeking approval to transfer those credits into an ABS program).

English proficiency requirements

Applicants with a non-English native language that did not complete their studies at an accredited U.S. college or school must meet one of the following minimum requirements:

  • TOEFL (paper-based) Minimum Scores: Undergraduate 500, Graduate 530
  • TOEFL iBT (internet-based) Minimum Scores: Undergraduate 61, Graduate 71
  • IELTS Minimum Scores: Undergraduate 6.0, Graduate 6.5
  • Eiken English Proficiency Examination Minimum grade: Pre-1
  • A transcript verifying completion of at least 30 semester hours of credit with an average grade of “C” or higher at an appropriately accredited college or school where the language of instruction was English; “B” or higher for master’s degree.
  • A transcript verifying a grade of “C” or higher in an English composition course from an appropriately accredited/recognized college or school; “B” or higher for a master’s degree.

Tuition and fees

BA - The tuition fees for the Bachelor of Arts (BA) in Business and Management program are $7,500 per year or a total of $30,000 for the whole degree (a 4-year program). Students are invoiced $3,750 at the beginning of each semester (5 courses per semester). The program has a total of 120 credits.


No scholarships are currently being offered by the Atlantic Business School.

Financial Aid

No financial aid programs are currently available for the Atlantic Business School.

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Last updated May 3, 2019
This course is Online
Start Date
Sep 2019
4 years
30,000 USD
for the whole degree
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Sep 2019
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