BA (Hons) Business and Marketing
Our BA (Hons) Business and Marketing degree online equips students with a broad-based and thorough understanding of the rapidly changing environment and operations of modern business and market promotion.
The business modules will introduce you to increasingly complex problems and encourage you to apply your knowledge and understanding to develop innovative solutions. The marketing modules will not only further your understanding of the role of the marketing function in organisations but can also allow you to study specialist topics such as e-business marketing and business-to-business marketing.
Why study this subject?
Marketing is one of the fastest-growing creative industries and at the centre of what many businesses do. Studying BA (Hons) Business and Marketing will contribute to your career development as you explore concepts such as consumer analysis and the planning and implementation of marketing programmes. The wider skills and knowledge gained from the business modules will also equip you to follow a number of different career paths, providing you with a solid grounding in research, reporting, analysis and presentation.
The BA (Hons) Business and Marketing degree is made up of the following modules and, upon completion, is equal to a total of 360 credits.
Level 4 modules:
Fundamentals of Effective Learning (15 credits) Business Environment (15 credits) Fundamentals of Marketing (15 credits) Business and Management Skills (15 credits) Introduction to Finance (15 credits) Human Resource Management (15 credits) Core Skills and Employability (30 credits)*
Level 5 modules:
Project Management (15 credits) Business Planning (15 credits) Marketing and Sales Management (15 credits) Operations Management (15 credits) Consumer Behaviour (15 credits) Marketing Communications (15 credits) Work-Based Learning 2 (30 credits)*
Level 6 modules:
Business Strategy (15 credits) Global Business Environment (15 credits) International Marketing Strategy (15 credits) Marketing Research (15 credits) Business and Management Project (30 credits) e-Business and Marketing (15 credits) Services Marketing (15 credits)
Teaching methods and style
Unlike a traditional university environment, our online degree courses utilise a Virtual Learning Environment. The system is designed to track and manage the learning process in real-time and provides you with immediate access to your learning materials wherever you are.
This learning platform allows both students and tutors to actively take part in real-time conversations and you can listen to, and view, live lectures and seminars over the internet. Studying is carried out entirely online and the programme of study can fit around your work and personal commitments.
You are supported throughout your business and management course by a dedicated Student Adviser and have the opportunity to regularly interact with fellow students and your tutor.
Methods of assessment
We adopt an assignment-based approach to assessment instead of exams. Business and Marketing assignments are based on real life work experience and assessed by tutors on an ongoing basis.
You will always be aware of your current provisional grade right from the start of the programme, allowing you to evaluate the success of your current study methods and clearly identify areas to improve.
We believe that this transparency gives you the information you need to make the most of your course. We achieve this by:
- showing your marks clearly in your gradebook, which can be viewed whenever you log onto the learning platform;
- the rapid turnaround of work assessed to ensure that your gradebook is always up to date;
- assessing your work throughout the module rather than waiting for end of year exams;
- ensuring you have regular contact with your Student Adviser;
- the simplicity and transparency in the design of our assessment criteria.
We also have a policy of ensuring that work submitted by students is authentic. As well as the fact that all work is frequently assessed, we use a well established electronic monitoring system to check for plagiarism. On successful completion of your BA (Hons) Business and Marketing degree, you will be invited to attend a graduation ceremony at the University of Essex, Colchester Campus.
A business and marketing degree will provide you with a critical and reflective understanding of marketing and its relationship with the wider international business environment.
The in-depth understanding our graduates gain in their studies has led to careers in areas as such as consultancy, advertising, digital marketing and project coordination, as well as general management.
We have flexible entry requirements that look at both your academic and work-based experience as well as your motivation to do the course. There are two entry routes onto our BA (Hons) Business and Marketing degree programme:
1 - Academic Entry Route
In order to satisfy the Academic Entry Route requirements for our BA (Hons) Business and Marketing degree programme you must have the following qualifications as a minimum:
- Two A-levels, or equivalent; plus
- If English is not your first language, IELTS (Academic) 6.0 or equivalent.
2 - Open Entry Route
We recognise that you can gain skills in a wide variety of ways and that prior academic performance is not the only indicator of an applicant’s ability. Therefore, if you do not meet the minimum academic standards above, you may still be eligible to enrol via our Open Entry Route.
Your application will be considered on an individual basis taking into account your motivation for doing the course, prior work experience and other relevant qualifications that demonstrate your ability to successfully complete the programme.
Students admitted via this route will be allowed to start the course and make an assessment of whether it is right for them during the first three weeks. All applicants must pass their first assignment set during this time in order to continue with their studies.
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Last updated October 26, 2016