Course Overview

This programme covers the major tools and theories of the tourism industry, and how to apply them to real-world situations. Arden University’s online BA (Hons) Business (Tourism) (CMI) will help develop your communication skills and prepare you for your next professional steps. This programme’s CMI accreditation also means graduates will be awarded a Level 5 Diploma in Leadership and Management to help you stand out from the crowd.

Arden’s flexible study mode allows you to develop your business tourism skills around your existing commitments. This programme will equip you with the strategic and cultural knowledge needed to take your next steps in the business of tourism, and help you become an asset to a range of organisations.

The full range of programmes offered by Arden features a strong focus on employability, practical skills, and career success. This programme has been developed with a particular focus on the development of tourism skills and knowledge to help you inspire and manage change within your organisation.

Course Modules

Level 4

Developing Personal and Management Skills

  • You’ll need great management skills whether working in a multinational corporation, or a microbusiness. Starting from your own personal management, you’ll work up to team management, and then learn to apply theories of motivation, conflict management, and empowerment to larger organisations.

Understanding the Business Environment

  • Get to grips with business structure and stakeholder responsibilities. You'll begin to understand core business concepts such as supply and demand, competition, markets, and government effects with this module.

Principles of Marketing

  • This module starts with basic definitions, after which, you’ll learn to analyse businesses and wider markets. You’ll also learn to break markets down into segments and apply dynamic marketing tools.

Introduction to Finance

  • A basic understanding of finance is a great asset, and this module will take you through how companies manage their books, prepare accounts, and inform business decisions. You’ll be better equipped to have an impact on your organisation.

People in Organisations

  • Successful organisations know how to lead and motivate their staff, and this module explores the things that make people tick. You’ll learn how teams work best, and how to effectively manage change.

Understanding the Tourism Environment

  • As tourists, many of us don’t stop to think about supply and demand, government decisions, tourist motivations, and how this unique supply chain fits together. You’ll come away from this module with an understanding of the key concepts that underpin the tourism industry.
Level 5

Managing Across Cultures

  • Global business requires us to take into account national cultures. This module asks how our products will work in different markets, how to facilitate a multicultural workforce, and other issues critical to modern business.

Business Processes

  • Your way of working should be designed and managed to make the most of your time and money. In this module, you’ll look at issues such as benchmarking, supply chain management, and whether a project has been successful.

Enterprise and Entrepreneurship

  • Entrepreneurs at all levels need certain tools and techniques to enable them to thrive. This module is about moving forward in big business, from initial innovation, through early growth.

Business Analysis

The ways organisations use huge amounts of data they produce can be the difference between success and failure. This module looks at finding, extracting, working with, analysing, and interpreting data, developing the skills to design your own data collection project.

Contemporary Issues in Tourism Management

  • As greater numbers of tourists travel with higher disposable incomes, the industry responds with new offers, and governments react with particular laws. This module looks at some of the trends forming in the travel industry, from the perspectives of organisations and consumers.

Sustainable Tourism Management

  • How tourism affects everyone from service providers to local communities will come into the debate in this module. You’ll discuss the key sustainability issues facing the industry today, and make informed judgements about the strategies employed by the tourism industry and individual businesses.
Level 6

Contemporary Management Issues

  • Using the most up-to-date thinking, this module probes the issues facing managers today, including sustainability, moral and ethical choices, and corporate values. You’ll reflect on the changing world, including globalisation, the communities we live in, and the ways our economic landscape is changing.

Strategic Management

  • Learn how to design the roadmap to take your business to success in this module, by applying a range of strategic theories and techniques. You’ll look at mergers and acquisitions, working with partners, national and international planning, and the ways organisations deliver their plans by effectively managing change.

Managing Self and Others

  • This module continues the theme of supporting and developing yourself and others. Learn stress management techniques, positive thinking, and assertive development, alongside tools for creativity and decision-making. You’ll scrutinise everything from recruitment to team management.

International Destination Management

  • You’ll learn how to make a destination competitive through branding, marketing, and strategy. This module will help you to manage a crisis, understand trends and the tourism life cycle.

Research Methods and Dissertation

  • With your supervising tutor, you will determine an interdisciplinary area related to your degree to research, giving you the opportunity to specialise in an area of the programme that has most interested you.

What Our Students Say:


"I am now able to run my business in a proper way, following my checklist as a guideline and making sure that I meet my set goals. All these things I learned with Arden University."

Pauline Banda

BA (Hons) Business (Tourism) (CMI)

Eligibility Requirements

To be eligible for this course you must normally have:

  • Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent; OR
  • Completed a recognised Access Programme or equivalent
  • For students whose prior learning was not taught in English: IELTS 6.0 or equivalent (no less than 5.5 in any element).
If You Have Work Experience
  • We positively encourage and consider applications from those able to demonstrate their motivation to study the programme. We will ask for your personal statement, along with your CV and references in support of your application.


£13,500 (UK & EU), £13,150 (International)

Program taught in:
  • English

See 48 more programs offered by Arden University »

Last updated August 13, 2019
This course is Online
Start Date
Oct 2019
Jan 2020
3 - 6 years
4,917 EUR
Fees Per Year: €4,917 (UK/EU), €4,790 (International)
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