Marketing is an essential part of a business, not just in attracting customers, but in feeding intelligence to the management team to support effective decision making and planning. Throughout this degree course, our modules will give you specialist knowledge alongside a range of practical skills that will enable you to become an effective practitioner in this field.
This Top-Up will enable you to achieve a full undergraduate honours degree in business (marketing) if you have previously completed an HND in Business or equivalent. Arden University’s online BA (Hons) Business (Marketing) (Top-Up) will develop a broad understanding of the strategic marketing tools and theories essential to business success.
Arden’s flexible study mode allows you to develop your skills around your existing commitments. This programme will help build on your existing knowledge to take your next steps in the business world and provide you with an excellent grounding for your future career.
The full range of programmes offered by Arden features a strong focus on employability, practical skills, and career success. This programme has been developed with a particular focus on developing the marketing skills and knowledge to help you inspire and manage change within your organisation.
Contemporary Management Issues Using the most up-to-date thinking, this module probes the issues facing managers today, including sustainability, moral and ethical choices, and corporate values. You’ll reflect on the changing world, including globalisation, the communities we live in, and the ways our economic landscape is changing.
Strategic Management Learn how to design the roadmap to take your business to success in this module, by applying a range of strategic theories and techniques. You’ll look at mergers and acquisitions, working with partners, national and international planning, and the ways organisations deliver their plans by effectively managing change.
Managing Self and OthersThis module continues the theme of supporting and developing yourself and others. Learn stress management techniques, positive thinking, and assertive development, alongside tools for creativity and decision-making. You’ll scrutinise everything from recruitment to team management.
International ManagementDelve into the ways international companies function with teams around the world. Learn to manage far-flung teams with cultural differences, using the most effective techniques.
Research Methods and Dissertation With your supervising tutor, you will determine an interdisciplinary area related to your degree to research, giving you the opportunity to specialise in an area of the programme that has most interested you.
When you enrol in the BA (Hons) Business (Marketing) (Top-Up) course, you will have the option to participate in the following business skill development programmes:
Cisco Networking AcademyGet a real world grounding in today’s most valuable technical skills. Use real equipment, software, and simulators to gain technical knowledge in at least 1 or 2 high demand job areas.
Salesforce TrailheadsThere are 140 Trails and 520 badges to choose from, covering many aspects of business, computing and using Salesforce as a management tool.
How does it work?Participation with our Industry Partners is completely voluntary. Your participation or decision not to study these additional extras won’t have any effect on your degree or the grades you receive.
What Our Students Say:
"I would definitely recommend Arden because you learn to research and solve problems on your own, and you have a backup with the tutors if needed."
Marcel Wahrhaftig,BA (Hons) Business (CMI)Germany
"Distance Learning has given me lots of flexibility which has been essential. I feel honoured to be studying whilst working and bringing up a family."
Laura Benson, BA (Hons) Business (Marketing)United Kingdom
To be eligible for this course you must normally have:
An HND in Business, or equivalent, provided prior learning consistent with Level 5 of the functional area (finance, HRM, marketing, operations)
For students whose prior learning was not taught in English: IELTS 6.0 or equivalent (no less than 5.5 in any element).
If You Have Work Experience
We positively encourage and consider applications from those able to demonstrate their motivation to study the programme. We will ask for your personal statement, along with your CV and references in support of your application.