BA (Hons) Applied Digital Marketing

Build your dream marketing career with a world-class online degree

Learn the latest tools of brand development, digital strategy and campaign management. Acquire real skills in market research, content planning and digital disruption by creating bespoke marketing plans as part of your degree.Deliver real results. Equip yourself with real-world insights underpinned by relevant business frameworks and the tools required to achieve advancement as a current leader of the industry. Engage with academic theories and key debates, to develop an applied understanding of how to address and manage challenges faced by organisations, whilst developing core understandings of key business  administration concepts whilst benefiting from the flexibility of online delivery.

Core subjects

• Introduction to Digital Marketing
• Digital Disruption
• Design Thinking
• Content Creative and Design Fundamentals
• Fundamentals of Entrepreneurship
• Project Management
• Fundamentals of Marketing
• Website UX
• Paid Advertising Campaign Management
• Customer Loyalty
• Influencer Marketing
• Social Community Management and User General Content
• Managing Money and Finance
• Data Analysis, ROI & Reporting
• Competitive Market Positioning
• Channel Partnerships and Affiliate Marketing
• Customer Management and Conversion Strategy
• Applied Industry Portfolio

Duration study load

• Full-time: 3 years

Entrance requirement

• 96 New UCAS points or equivalent
• English language and Maths at GCSE grade C, or equivalent

Learning Outcomes

• Gain broad and coherent knowledge of digital marketing fundamentals, theories and debates and become equipped with real-world insights underpinned by relevant digital frameworks and tools relevant to business and industry.
• Demonstrate an ability to identify and critically evaluate traditional and digital marketing challenges within new and established organisations, fusing both traditional and up-to-date digital approaches towards achieving the best possible outcomes.
• Develop the skills to create and design innovative and up-to-date digital marketing approaches and strategies relevant to a range of markets, and audiences and consider social, financial and environmental outcomes.
• Develop a portfolio of applied digital marketing strategies and approaches and use up to date tools and professional insights relevant to a broad range of industries, whilst benefiting from the flexibility of online delivery

Support and Delivery 

When you study online with Ducere and The University of East London, you'll benefit from:

• Personalised student support from a friendly professional team, dedicated to enhancing your learning journey.
• One-on-one guidance and feedback from top-notch academics.
• An advanced online platform and access to study materials via the mobile app.
• Flexible: Study when it suits you - full-time or part-time, anywhere on any device.
• World-class: Exclusive digital insights from business leaders including Fortune 500 CEOs, billionaires and philanthropists.
• Applied, practical industry projects with Ducere's partners: NAB, Telstra, Medibank, Spotless, Make-a-Wish, Linfox, Slater and Gordon and 20th Century Fox.
• 100% online - No campus attendance required.

Intake Dates

• January 
• May 

Total units to complete the degree

17 Units + 1 Applied Industry Portfolio

About Ducere Global Business School

Ducere's vision is to change the way the world learns by aligning real-world education with innovations in learning platforms, content and industry. Ducere’s programmes are designed with a strong focus on practical learning and industry relevance, including providing access to industry projects, making the programmes highly relevant with an applied focus. With Ducere, you will gain insights from a global faculty of 250+ world leaders including Presidents, Prime Ministers, billionaires, philanthropists, Fortune 500 CEOs, Nobel Peace Prize Winners and more. You will gain practical skills by solving real-world projects with our industry partners such as KPMG, PwC, Disney, ATO, Telstra, Make-A-Wish and many more.

Over 44% of Ducere Students Receive a Salary Increase or Promotion Before Graduating.

• No Exams. Real business projects.
• Tailor your assignments to your passions.
• Unparalleled student support.
• $1.4 million in scholarships awarded in the last 3 years.
• Award-winning innovator in Higher Education
• Award winner, State of California and US Congress