This master enables you to:

  • Know the operation of comprehensive sports marketing, that of a sporting event and that of a sports entity.
  • Evaluate the suitability of a commercial strategy, analyzing the marketing plan on which it is based, deciding the most appropriate marketing channels, etc., thus guaranteeing the desired results for your company.
  • Acquire the necessary knowledge for the direction and management of the different disciplines that allow the correct functioning of a company, dominating the fundamental guidelines of the creation and implementation of each of them.


People who wish to obtain a complete training in the areas of management, organization and administration of the world of sport, specializing in the management of sporting events, as well as sports and professional careers of elite athletes.

OBJECTIVES OF THE MBA Sports Marketing - sports management and management

Train managers capable of managing events, entities and athletes effectively to success.

  • To present the student with the global aspects of Marketing in the sports environment, its social impact, its agents as well as to make known the fascinating world of sports sponsorship and its enormous possibilities in the global world in which we currently live.
  • Define the general concepts from the point of view of the organization and sport management of its actors and the scenarios that come together within the sports world, its products, its services and its exploitation associated with Marketing. An approach to the world of Mentoring, to Branding and to the figure of the Personal Manager as the professional representative in the sports environment of the 21st century.
  • Develop all the knowledge and specific tools of the world of communication strategically projected in online and offline environments.
  • Offer a current vision about digital applications and the current sports universe.

Methodology and Evaluation


IMF offers a flexible methodology adapted to your needs, whatever your geographical location or time availability. This master can be completed under:

  • Online methodology: The whole agenda will be at your disposal from our virtual campus 24 hours a day, 7 days a week.
  • Distance methodology: You will have the course material in book format.

All the contents are fully updated and have a great technical rigor, easily understandable and with a clear practical vocation.

IMF puts at your disposal:

  • Personal tutoring e-presencial (via forums, chat, telephone, email).
  • Webinars
  • Debates and discussion groups through forums and chats.
  • Self-assessment test.
  • Readings, case studies and documentation.
  • Live classes

Case study: Club Estudiantes

Each module of the MBA with specialty in sports companies, is projected on a practical case study, the Students Club, from which they will study their data and circumstances. Working from the perspective of each of the subjects as the student is studying, allows you to develop a global vision of the company.


Continuous evaluation as progress is made in the study of the Master. Each module will be evaluated through the combination of online exam and development of case studies; the overcoming of each one will allow to free matter.

Likewise, obtaining the Master's degrees of IMF and Master's Degree from the University of Nebrija, will be subject to passing the tests of each module and to the preparation of an end-of-master project.

Professional outings

At the end of our Master's you will be prepared to:

  • Direct and manage sports entities and athletes.
  • Manage sporting events
  • Offer a current vision about digital applications and the current sports universe.
  • Specialist in Sports Marketing.

Price and Scholarships

At IMF we offer our students great payment facilities:

  • Scholarship up to 65%
  • Financing up to 12 months without interest or banking intervention (see conditions)
  • Payment method Online: Cash (Discount 5%) / Payment installment without interest
  • Form of payment Blended: Cash (Discount 5%) / Payment installment without interest
Program taught in:
  • Spanish

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Last updated June 9, 2019
This course is Online
Start Date
Open Enrollment
12 months
9,900 EUR
65% scholarship - 3,465 euros.
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