This master enables you to:

  • Direct and manage the different disciplines that allow the correct operation of a company.
  • Evaluate the suitability of a commercial strategy, analyzing the marketing plan on which it is based, deciding the most suitable marketing channels to guarantee the desired results by the company.
  • Acquire the necessary knowledge related to the wine culture, its commercialization, its service and its consumption, as well as the technical and industrial knowledge involved in the objects with which the sommelier works.
  • Perform the tasks of sommelier with efficiency and high responsibility.
  • Develop research and development processes related to oenology.
  • Understand the historical cultural context of wine as a fundamental ingredient in our culture.
  • Learn the fundamental aspects related to viticulture and oenology, as well as the different types of wine.
  • To know the process of the tasting, with the organoleptic characteristics of the sensory examination of the wine, as well as its correct service.

ADDRESSED TO:

  • Professionals in the sector: managers and managers of the hospitality sector: hotels, wineries, restaurants ... who want to do a specific MBA in their field that provides knowledge in these essential subjects for the performance of their activity.
  • Professionals from other disciplines who love gastronomy and oenology who need basic knowledge for the optimal development of contacts and personal relationships in their field of activity.
  • Amateurs who want to study an MBA with the possibility of expanding their knowledge on the subject, favoring their cultural background in a discipline increasingly necessary in any business field.
  • Professionals from any sector interested in reinforcing personal and professional relationships.
  • Those who seek to expand their cultural background in a central issue for public and private relations.
  • Students looking for professional exit in Hospitality. Professionals from any field who want to start their own gastronomic business.

OBJECTIVES OF THE Master's Degree in Business Administration and Management (MBA) - Specialty in Oenology

Directs and manages the different disciplines that allow the correct functioning of a company in the hospitality sector.

You will also learn to:

  • Evaluate the suitability of a commercial strategy, analyzing the marketing plan on which it is based, deciding the most suitable marketing channels to guarantee the desired results by the company.
  • Acquire the necessary knowledge related to the wine culture, its commercialization, its service and its consumption, as well as the technical and industrial knowledge involved in the objects with which the sommelier works.
  • Perform the tasks of sommelier with efficiency and high responsibility.
  • Develop research and development processes related to oenology.
  • Understand the historical cultural context of wine as a fundamental ingredient in our culture.
  • Learn the fundamental aspects related to viticulture and oenology, as well as the different types of wine.
  • To know the process of the tasting, with the organoleptic characteristics of the sensory examination of the wine, as well as its correct service.

Methodology and Evaluation

METHODOLOGY

IMF offers a flexible methodology adapted to your needs, whatever your geographical location or time availability. This master can be completed under:

  • Online methodology: The whole agenda will be at your disposal from our virtual campus 24 hours a day, 7 days a week.
  • Distance methodology: You will have the course material in book format.
  • Blended methodology: That combines the advantages of online mode and face-to-face sessions.

All the contents are fully updated and have a great technical rigor, easily understandable and with a clear practical vocation.

Whichever methodology you choose, IMF puts at your disposal:

  • Personal tutoring e-presencial (via forums, chat, telephone, email).
  • Webinars
  • Debates and discussion groups through forums and chats.
  • Self-assessment test.
  • Readings, case studies and documentation.
  • Live classes

Practical case study:

The theoretical content of the Master is projected on a practical case study, a real company, from which they will study their data and circumstances. Working from the perspective of each of the subjects as the student is studying, allows you to develop a global vision of the company.

In the MBA with a specialty in Enology, it is based on the company Bodegas Torres to bring the student closer to the reality of the business world.

EVALUATION

Continuous evaluation as you progress in the study of the Master. Each module will be evaluated through the combination of online exam and case study development; Overcoming each one will allow the release of matter. Likewise, the obtaining of the Master's degrees of IMF and Master by the University of Nebrija, will be subject to the passing of the tests of each module and to the elaboration of a work of end of masters

Professional outings

At the end of our Master's you will be prepared to practice as:

  • Director or business manager in companies of the hotel or agri-food sector
  • Head of business development
  • Commercial director and / or marketing in companies in the wine sector
  • Technical Advisor in Viticulture and Oenology
  • Viticultural Technician
  • Sommelier
  • Entrepreneur

Guaranteed practices and Employment Exchange

IMF Business School , through its Employment and Practices portal, guarantees MBA students with a specialty in Oenology, internships in companies in the sector. Check conditions.

Among the companies with which IMF has educational cooperation agreements for training in jobs, include:

Partners118

Price and Scholarships

At IMF we offer our students great payment facilities:

  • Scholarship up to 65%
  • Financing up to 12 months without interest or banking intervention (see conditions)
  • Payment method Online: Cash (Discount 5%) / Payment installment without interest
  • Form of payment Blended: Cash (Discount 5%) / Payment installment without interest
Program taught in:
  • Spanish

See 46 more programs offered by IMF Business School »

Last updated June 9, 2019
This course is Online
Start Date
Open Enrollment
Duration
12 months
Part-time
Price
9,900 EUR
65% scholarship - 3,465 euros.
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