The Edureka Analytics for Retail Banks course is designed to provide the requisite knowledge and skills to become a data-driven marketer. It starts with fundamental concepts around the analytics lifecycle, data requirements and customer lifecycle to advanced topics around digital experiences, event-based marketing, omnichannel marketing and campaign analytics, among others.
After completing the Edureka course, you will be able to:
Understand the applications of data-driven marketing across the customer lifecycle at retail banks.
Understand the data infrastructure and the analytics set up required to carry out data-driven marketing.
Understand the nuances of how incoming, outgoing and interactive channels impact data-driven programs.
Understand and design event-based marketing programs and Contextual campaigns at retail banks.
Understand how to use analytics to improve campaign performance.
Get an overview of analytics best practices in retail banks.
Understand the practical issues that one will encounter while implementing data-driven marketing programs at retail banks.
- Be aware of how data-driven marketing is done across banks of different countries.
Who should go for this Course?
The course is designed for all those who want to understand the application of analytics, especially in the retail banking context.The following audiences could greatly benefit from this course:
Analytics Managers who are subject matter experts, leading a team of analysts.
Senior professionals at Retail Banks who want to enhance their career prospects by moving into analytics.
- Business heads and CXOs to help understand the applications of analytics.
Why learn Analytics for Retail Banks?
Analytics practitioners are in extreme demand, especially in Retail Banks. This course could help towards these objectives:
For professionals wanting to enter the retail banking space in analytics at a senior level.
For senior professionals at Retail Banks who want to enhance their career prospects by moving into analytics.
- For Business heads and CXOs to help understand the applications of analytics.
What are the pre-requisites for this Course?
The pre-requisite for this course includes a basic understanding of marketing processes, familiarity with the banking domain and high school mathematics.
Which Case-Studies will be a part of the Course?
There are multiple case studies of banks across the globe as part of the course. Every module has assignments that help in understanding the applicability of analytics. These assignments would then be discussed in the class for peer learning to emerge.
At the end of your course, you will work on a real-time Project. You will receive a Problem Statement along with a dataset to work. Once you are successfully through with the project (reviewed by an expert), you will be awarded a certificate with a performance-based grading. If your project is not approved in 1st attempt, you can take additional assistance to understand the concepts better and reattempt the Project free of cost.
This school offers programs in:
Last updated February 14, 2018