Advanced Program in Digital Transformation (E-Learning)

General

2 locations available

Program Description

About

The impact of digital transformation on organizations is already unquestionable, as it is a fast-paced process, forcing decision-makers to develop new skills to lead change, taking advantage of the plethora of opportunities created to overcome the challenges posed by them. technologies, processes and human resources.

This program is the right response to the market, ensuring the ability of its professionals to lead digital entrepreneurship projects.

Main benefits

  • Teaching staff composed of reputable professionals in the areas they teach.
  • Class composed of professionals with advanced skills in the digital area, aiming to foster a high level of sharing experiences in the classroom.
  • Imminently practical teaching using the experience of students and teachers, as well as case studies.
  • Assessment using practical work applied to the reality of each organization present.
  • Final work transversal to the program in which hard and soft skills are worked.

Recipients

Professionals who have relevant and proven experience in the digital area, being mandatory requirement for frequency.

Professionals who have already done the Postgraduate Degree in Digital Marketing at IPAM and want to strengthen their skills or update their knowledge in the digital area.

Syllabus

CURRICULUM UNITS
Last updated Mar 2020

About the School

IPAM is a school that has over 30 years of experience in teaching marketing, having always offered education of excellence in close proximity to companies and the markets. Our teaching model combines ... Read More

IPAM is a school that has over 30 years of experience in teaching marketing, having always offered education of excellence in close proximity to companies and the markets. Our teaching model combines theory and practice, taught by faculty with business experience and real-world challenges that are posed to students by companies. The environment at IPAM Lisbon is one of professionalism, competence, and determination. The students are true Marketing Managers when starting or developing their careers. Read less
Lisbon , Porto + 1 More Less