Accredited Diploma In Digital Marketing


Program Description

Get A Diploma In Internet Marketing With Our Nationally Recognised & CPD Accredited Diploma Course

Get A Diploma In Digital Marketing With our Nationally Recognised & CPD Accredited Diploma Course!

If you're a University student or a Post Graduate, or just looking to further your practical knowledge in Digital Marketing and to enhance your employability, then this is the course for you. Presented by Simon Coulson, a serial entrepreneur who has generated well over £20m from online businesses, this comprehensive course is jam-packed with all the up-to-date knowledge you will need, and teach you practical skills that you can apply to your own business or other businesses. It will also open your eyes to plenty of future opportunities to develop businesses and revenues online.

Learn the proven strategies for selling online, how to do market research, how to host and build a great website yourself, understand Search Engine Optimisation, drive traffic to your sites, promote your business via social media, and make professional video content. Simon teaches you how to outsource effectively, build marketing lists, run PPC Google Ads and so much more.

The skills you will learn will be applicable to whatever business you want to move in to and will teach you how to promote your own business or service without being reliant on others. If you move to an SME, you will need to demonstrate a diverse range of skills besides your core specialization. and this training could make you stand out from the crowd.

The diploma course has been studied by thousands of students and continues to be a market-leading course. Students have gone on to build successful online million-pound businesses by applying the knowledge and strategies that Simon reveals. Our course is also kept up-to-date giving you access to updated videos for life in the ever-changing world of the internet. How many other courses offer you that? It gives you a great return on investment and the security that you can update your skills whenever you need.

Take a look at the course description and content and check out the real testimonials from real students.

During this accredited course, we will teach you how to take a business idea from concept to creation and get it online. How to create a website that Google and other search engines will love, how to get mountains of website traffic and how to convert that traffic into buyers of your goods or services.

The course will teach you 100s of strategies for growing your business fast. The Internet Business School has taught thousands of entrepreneurs how to market their businesses more effectively and our students have literally created £millions online over the last 5 years.

Nationally Recognised & CPD Accredited Centre

Nationally Recognised & CPD Accredited Centre. The Internet Business School has been approved as an NCFE accredited center to give formal recognition to our courses. Our accreditation gives assurance that the content of our training courses is of the highest standard and meets the rigorous quality assurance requirements of a national awarding organization. The course is equivalent to Level 3 on the QCF Framework.

Course Programme

Online Business Models

  • Selling physical products
  • Selling digital products
  • Affiliate marketing
  • Lead generation / CPA
  • Online services

Market Research

  • Identifying online trends
  • Measuring market size
  • Measuring competition
  • Market analysis methodology

Digital Product Creation

  • eBooks
  • CD
  • DVD

Domain Names & Hosting

  • Registering a domain name
  • Website hosting

Creating Websites

  • Installing WordPress
  • WordPress themes
  • WordPress plugins
  • WordPress widgets
  • Other website platforms

Website Analytics

  • Testing & Tracking
  • Identifying traffic sources
  • Market ‘split’ testing
  • Opt-in rates
  • Conversion rates

Selling Online

  • Online selling principles
  • How to create sales pages
  • Sales objections
  • Implementing upsells and down sells
  • Shopping carts
  • Payment gateways
  • Coupon codes

Customer Contact Strategies

  • Opt-ins and autoresponders
  • Squeeze pages
  • Email systems
  • Social media
  • Mobile marketing

Search Engine Optimisation

  • Search engine optimisation
  • Strategies
  • Factors affecting SEO on Google
  • Understand Page Optimisation
  • Creating an SEO friendly website
  • Understand off page optimisation
  • Building links
  • Negative factors affecting SEO
  • SEO measuring tools

Mobile Marketing

  • Mobile apps
  • Text message marketing
  • Mobile friendly websites
  • Mobile advertising

Video Marketing

  • Introduction to video marketing
  • Video marketing strategies
  • Video sales letters
  • How to optimise video for SEO
  • How to rank a video on YouTube
  • Video streaming
  • How to syndicate video
  • How to create a video

Pay Per Click Advertising

  • Building keywords
  • Advert targeting
  • Writing adverts
  • Advert variations
  • Advert tracking
  • Google Adwords
  • Search and content networks
  • Facebook advertising
  • YouTube advertising
  • LinkedIn advertising

Google Places

  • Get listed In Google’s business directory
  • Get your listing to the top of Google’s directory
  • Purchasing Ad Space
  • Understanding ad space buying
  • Where to purchase ad space
  • How to use ad space effectively


  • Understanding outsourcing
  • Where to find outsourcers from $1 an hour
  • What to outsource
  • How to outsource
  • How to make sure your jobs are done well

Social Media For Business

  • Understand uses of social media
  • Social bookmarking
  • Understanding Facebook
  • Fan page tips
  • Understanding how Facebook ranks posts
  • How to create a Facebook fan page
  • Setting up a Facebook store
  • How to leverage viral Facebook campaigns
  • Facebook competitions

Understanding Google+

  • Google+ for business
  • Google Hangouts

Understanding Twitter

  • Twitter For Traffic, SEO and links
  • Building followers on Twitter
  • How to encourage Tweets and links

Understanding LinkedIn

  • How to leverage LinkedIn
  • Action planning
  • How to construct an online marketing programme

Last updated Aug 2018

About the School

The Internet Business School was founded in 2007 by successful online entrepreneur, Simon Coulson, one of the UK’s leading Internet Marketers. The Internet Business School is the place to learn everyt ... Read More

The Internet Business School was founded in 2007 by successful online entrepreneur, Simon Coulson, one of the UK’s leading Internet Marketers. The Internet Business School is the place to learn everything you need to put your business online. Whether you have an existing business you want to bring online, an online business that could perform better, or you’re starting out and want to build your own new business online – you are in the right place. Simon founded the Internet Business School after finding out himself just how much there was to learn about doing business online and how widespread the information is. The Internet Business School has grown to become one of the UK’s leading learning centres. This organisation has trained over 1,000?s of entrepreneurs and created many successful online businesses. The Internet Business School has been accredited by NCFE providing Level 3 and 4 accredited Internet Marketing Courses. Read less