This Master enables you to:

Lead and manage the different disciplines that enable the proper functioning of a company. Assess the suitability of a business strategy, analyzing marketing plan in which it is based, deciding the most appropriate marketing channels to ensure the company's desired results. To acquire the necessary knowledge about wine culture, marketing, service and consumption, as well as technical and industrial knowledge objects involved in working with professional sommeliers. Perform tasks effectively and sommelier high responsibility. Develop process research and development related to oenology. Understanding the cultural historical context of wine as a key ingredient in our culture. Learn the fundamental aspects of viticulture and oenology, as well as the different types of wine. Knowing the process of tasting, with the organoleptic characteristics of wine sensory examination and proper service. ... [-]