Trends Course
Future London Academy
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
Distance Learning
Duration
8 hours
Pace
Part time
Tuition fees
GBP 1,190 *
Application deadline
Request info
Earliest start date
Request info
* video lessons, practical exercises, templates and PDFs, reading list, programme and completion certificate.
Scholarships
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Introduction
This practical online course has ALL YOU NEED to build a strategy that shapes a better future for your business. Taught by our trends and strategy expert (ex-The Future Laboratory).
From developing a strong business strategy informed by relevant trends and insights – to repositioning your brand for emerging markets and researching future consumers. It’s all there waiting for you.
Ideal Students
The course is for:
- Strategy Directors,
- Senior Strategists,
- Business Owners,
- CEOs,
- Business Designers
Program Outcome
You will learn how to:
- Spot trends early, adopt them to outperform your competitors
- Research your future target consumer to boost innovation efforts in your business
- Reposition your brand for emerging markets and future consumers
- Prepare your business for the future and deal with uncertainty
- Distinguish trends from just 'hype' and use them to inform your future strategy
Curriculum
Chapter 0: Intro
Superframe's approach to trends and foresight. Learn how trends and foresight can inform the future of any business.
Chapter 1: Trends
What are trends and how to distinguish them from fads. Learn the tools to research, uncover and analyse trends as a team or on your own
Chapter 2: Foresight
Understand how you can use trends to start thinking about the future strategically. Scoping foresight project: timeframes, outputs and key questions
Chapter 3: Future-Informed Brands
How to scope and prepare for a future-focused brand strategy. Using Trends Framework for Brand Identity, Strategy and Positioning
Chapter 4: Future-Informed Innovation
Create new products and services informed by future insights. Use tools that help guide your product strategy and create breakthrough innovation
Chapter 5: Future-Informed Strategy
Make your business ready for what the future holds. How you can use the future scenarios tool to re-think your business strategy