Undergraduate Course - Digital Image Creation for Luxury Brands intensive

Istituto Marangoni

Program Description

Undergraduate Course - Digital Image Creation for Luxury Brands intensive

Istituto Marangoni

This course offers an intensive understanding of the organization and structure of digital media, with specific focus on contemporary fashion and non-fashion luxury communication. The aim is to create professional knowledge to inform the production of digital images, used as forms of communication for key actors in fashion and non-fashion luxury products.

This intensive course approaches the subject of the development of online visual communication in fashion and non-fashion luxury from a number of perspectives, from its relation with print media to current developments in technology and social media. Online visual communication is used by luxury brands in various ways depending on purpose, intent and target audience. Participants will learn through case study analysis supervised by industry professionals.

The organization of visual communication in fashion and non-fashion brands has radically changed over the past ten years, not only due to the growing digitalization of luxury brand communication and fashion journalism, but through the expansion of different forms of social media and online fashion and non-fashion platforms.

Online luxury does not only exist in relation to print media but increasingly as a platform in its own right. This requires specific knowledge of how online communities operate and how fashion and non-fashion images can be used within this digital context.

Social media encompasses a variety of ever-changing online formats. Digital communities are fast-paced, often short-lived, and intimately dependent on the people who are their active members.

Opportunities

After completing the course, participants are employable in the field of online fashion and non-fashion luxurycommunication.

Digital Image Creation for luxury brands is a field that includes contemporary fashion and non-fashion products, visual communication and new media. Digital image creators contribute to the making of web pages. Professionals are prepared to become long-life learners in a highly competitive market, always working hard to keep the technical skills current and the awareness of consumers and luxury trends up-to-date. These professionals can work independently as freelancers or as team coordinators, work in a traditional editorial or in the evolving domain of new digital media and marketing.

Paris

  • language: en, it
  • 05 oct 2015 - 03 jun 2016

Milano

  • language: en, it
  • 05 oct 2015 - 03 jun 2016
This school offers programs in:
  • English
  • Italian

Cost & Fees

Language en, it Milano

  • Enrolment fee € 3.500
  • Tuition fee EU € 19.000
  • Tuition fee non-EU € 21.000

Language en - Paris

  • Enrolment fee € 3.500
  • Tuition fee EU € 19.000
  • Tuition fee non-EU € 21.000


Last updated January 6, 2016
Duration & Price
This course is Online
Start Date
Start date
Oct. 2017
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Full time
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Deadline
Start date Oct. 2017
Place
Italy Milan
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France Paris, Ile-de-France
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Price - Tuition fee EU. Tuition fee non-EU € 21.000. Enrolment fee € 3.500.