Online Master in Media Technology in Spain

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Media Technology

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

Online Master's Degree in Media Technology in Spain

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Master Interactive Marketing & New Media

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 750 hours October 2017 Spain Barcelona

The Master in Marketing Interactive & New Media make you a specialist in digital and interactive media. You will learn the basics of strategic marketing and product, new business models, the most innovative techniques and methods of interactive marketing, social media marketing and, ultimately, to make the most of the opportunities the Internet offers businesses. [+]

Online Master's Degrees in Media Technology in Spain. The Master in Marketing Interactive & New Media make you a specialist in digital and interactive media. You will learn the basics of strategic marketing and product, new business models, the most innovative techniques and methods of interactive marketing, social media marketing and, ultimately, to make the most of the opportunities the Internet offers businesses. This master is aimed at professionals and recent graduates who want to develop their career in marketing innovative, technological or related to digital and interactive media companies. You will learn to exploit the competitive advantages of the new media through creativity and technology. What will I learn? Upon completion of the Master in Interactive Marketing and New Media you will be perfectly able to: Analyze and interpret the basic principles of operating environments and markets. Ask and interpret market research and information sources necessary for proper decision making. Knowing the different techniques of data analysis and research. Understand and manage the basic elements of marketing and marketing. Be prepared to land in the 3.0 era of digital marketing. Using the latest techniques of interactive marketing management. Making the most of the tools the Social & New Media provides to communicate your message through the network efficiently. Plan effective online campaigns, analyze your results and make the right decisions based on them. To whom it May concern? The Master in Interactive Marketing and New Media provides training specifically geared to the following profiles: University graduates who want to develop their professional career in marketing and business management in order to assume positions of great responsibility in this area of ​​business. Business professionals who want to develop, build and strengthen their business and marketing knowledge according to the current business dynamics and market environment. Entrepreneurs who want to know the most innovative and current marketing techniques to provide future company a powerful competitive tool and to learn how to make the most of business management. Corporate executives, entrepreneurs and young graduates who want to learn how to get maximum business performance with the resources that each of the companies they work available, analyzing, researching, applying techniques of cutting-edge management and being able to make the right decisions each time. Curriculum The structure and materials of the Master in Interactive Marketing & New Media is organized as follows: Module 1. Product Managers The concept of marketing and commercial activity in organizations Organization and business structure economic, financial and marketing management Information and decision making Market research Qualitative and quantitative studies experimental and observational techniques Internal information management and balanced scorecard internal conditions of marketing economic management and marketing orientation to profitability Environmental factors and conditions Market and competitive structure Consumer behavior Strategic SWOT diagnosis Module 2. Marketing Digital Introduction to change environment The basics of digital marketing. The 4F New business models. From product placement to branded content Agents and format Planning and metrics Introduction to search and keyword marketing research SEO on page SEO off page Google AdWords and Google Display SEO audit and main tools email marketing Policy channel Introduction to web analytics google Analytics Module 3. Strategic Marketing The concept of planning. strategic plans and marketing plans. Strategies product / market. Range planning Sales forecast. Concept and technique Establishment of objectives Market segmentation strategy Positioning strategy The concept of marketing mix. Policies, strategies and tactics Strategies and product range Development strategies and product innovation Strategies and pricing Distribution strategies, expansion and intermediation Marketing and sales strategies Communication strategies Drive strategies. Promotion and merchandising Internationalization strategies Module 4. Digital Creativity and Social Media Types of networks. You generalist and vertical, why be? Other resources: networking platforms, wikis, blogs and microblogging Major social networks: Facebook, Twitter, Instagram and LinkedIn Social Ads of the major social networks Youtube Marketing of values. Turn your brand into an agent of social transformation and attracts customers Community management Corporate reputation online Creative Strategy I Creative Strategy II Usability and persuadability Construction of messages that convert. storytelling Inbound Fundamentals and types of e-Commerce Mobile marketing Dashboards Master Final Project [-]