Online Course in e-Business

Best Online Courses in e-Business 2017

e-Business
Online Course in e-Business
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Course in Online Business: Customer Profiling for Success

FutureLearn
Online Full time Part time 4 weeks September 2017 United Kingdom London + 1 more

This course will introduce you to how, where and why to gather data and how to use it to create customer personas and marketing strategies. [+]

Top Online Courses in e-Business. Course in Online Business: Customer Profiling for Success This course is part of the Online Business Success program, which will enable you to launch, market and run your own successful online business. When asked who their customer is, aspiring entrepreneurs often say “anyone”. This could not be further from the truth. This free online course will help you understand how you can use primary and secondary research, to identify the right customer and design engagement strategies to attract and retain them. Understand the data and discover your customer This course will introduce you to how, where and why to gather data and how to use it to create customer personas and marketing strategies. We will help you understand how to develop market analysis strategies and show you how to develop a marketing strategy to guide you towards implementation. By the end of the course, you will understand: who your customer is; how to use data to identify and profile your customer; how to uncover the reasons why they buy; and how to develop profiles and personas for your customer. Get expert online business advice This course is one of four in the Online Business Success program from RMIT University. On every course, you will be guided by academics from the College of Business and the Business Enterprise Unit. Plus you’ll hear from successful online entrepreneurs about how they targeted the most valuable customers for their business. Requirements This course is targeted at learners who have a small business or are considering setting up an online business and wish to understand the principles of market analysis and customer profiling, through a series of examples, learning theory and activities. [-]

Top Programs In Digital Business

Spain Business School
Online Part time 6 - 12 months Open Enrollment Spain Spain Online

Postgraduates of 6 months in 100% online methodology in Spanish. Digital Marketing, Big Data, Social Media, e-Commerce, etc. [+]

Nobody discusses the importance of the Internet and the digital world. Increasingly they are demanded professionals capable of leading multidisciplinary teams focused on the digital economy. The Superior programs in Digital Business (university graduate) through the right mix of general and specific knowledge, it allows students to acquire the skills to have a substantial competitive advantage in the development of their careers in the digital environment skills. Therefore, this program is the candidate to assume positions of leadership and responsibility in this new environment, learning more fundamental aspects and critical to develop a business strategy in a digital environment. Addressed to All types of professionals who require enter the digital environment and / or wish to acquire knowledge of the new digital market leading business today. It is designed for both profiles management level to middle management, technical profiles, independent professionals, businessmen, entrepreneurs, etc. Succeeding The upper Programs in Digital Business has the perfect combination of professionals and teachers to give a theoretical and practical nature and present the latest trends in the digital environment for students to achieve the best specific objectives of the program: Knowing, understanding and applying digital technologies Mastering search engine marketing techniques Meet the new social techniques Approaching trends digital environment Ability to measure and achieve results on actions Advertising in Digital Media Management of new digital customers Content Management It also aims to achieve the following overall objectives for all programs Business School Spain: Efficiently directing work teams Learning to make strategic decisions Develop a global and inclusive vision Change management and capture management skills Requirements  university degree or Professional experience Note: For double degree in Diploma in Internet Business, students must be in possession of a recognized degree. Otherwise the title will be obtained only graduate. Methodology The methodology is 100% ONLINE and in Spanish. All our courses have a strong audiovisual component that facilitates learning, with lectures by experts and their notes. In addition, it is complemented with a strong practical approach. Access to campus is available 24/7 (24 hours, 7 days a week) and forever. You will never be alone. There will always be a guardian to accompany you; in addition to the coordinator, the head teacher and the large community of students SBS. PROGRAMS: Postgraduate Diploma in Digital Marketing Degree in e-Commerce Degree in Big Data Degree in Internet Business Degree in Community Manager Degree in Google SEO Degree in Google SEM, Adwords Degree in Web Analytics Postgraduate Diploma in Digital Advertising Online Degree in Strategy Degree in Mobile Marketing Degree in Digital Entrepreneurship Degree in Digital Management Skills More information on the website of the university And do not forget to apply for your scholarship. 'YOU CAN GET UP TO 40% OF PROGRAM !!! [-]

Course - PHP Basics

Treehouse
Online Full time Part time Open Enrollment USA USA Online

In this course I'll walk you through the basics of the language, ranging from basic statements to conditionals. We'll be creating a simple "Unit Converter" as well as a "Daily Exercise Program". We'll then finish up by combining those programs with HTML to create a personal webpage to demonstrate your skills. [+]

Top Online Courses in e-Business. PHP Basics In this course I'll walk you through the basics of the language, ranging from basic statements to conditionals. We'll be creating a simple "Unit Converter" as well as a "Daily Exercise Program". We'll then finish up by combining those programs with HTML to create a personal webpage to demonstrate your skills. What you'll learn Variables Operators Conditionals Comments PHP on the Web Getting to Know PHP PHP is one of the most widely used technologies on the internet today, supporting many large projects such as WordPress, Drupal, Wikipedia and Facebook. A conservative estimate is that 25% of the web is built on PHP. The driving force behind PHP has always been; to solve problems, and make it faster and easier to build web sites. Because of this drive, PHP is a great choice for creating simple yet powerful web sites and applications. Unit Converter PHP has 2 types of number variables: integers, for whole numbers such as 1 though 9, and floats, for fractions such as the cost of 1.99. In this course we'll be creating a simple unit converter which will use these number variables, along with arithmetic operators, to calculate weight and distance conversions. Daily Exercise Program In this section, we'll continue to expand upon the skills you've learned, as we explore more data types and the logic needed to create a "Daily Exercise Program". We'll store each exercise in a STRING variable, then we'll use conditionals to control which exercise is displayed. PHP on the Web In this section, we'll use PHP in combination with HTML to create your first PHP webpage. You'll learn how PHP can reduce busy work and maintenance, allowing us to work faster and be more productive. Finally we'll combine the previous scripts to create a personal webpage to demonstrate your skills. Teacher Alena Holligan After starting out in fine art and moving into graphic design, Alena found her passion for programming over 15 years ago and has never looked back. Alena enjoys community and is excited to introduce people to the wonderful world of PHP and the Portland Tech Community. When not at her computer, Alena enjoys exploring Portland with her friends and family, including her 3 young children. She also enjoys the Symphony, Cooking, Books, Yarn and Yoga. [-]

Course - JavaScript Basics

Treehouse
Online Full time Part time Open Enrollment USA USA Online

JavaScript is a programming language that drives the web: from front-end user interface design, to backend server-side programming, you'll find JavaScript at every stage of a web site and web application. In this course, you'll learn the fundamental programming concepts and syntax of the JavaScript programming language. [+]

JavaScript Basics JavaScript is a programming language that drives the web: from front-end user interface design, to backend server-side programming, you'll find JavaScript at every stage of a web site and web application. In this course, you'll learn the fundamental programming concepts and syntax of the JavaScript programming language. What you'll learn What JavaScript is and where it is used Basic programming concepts like variables, data types and conditional statements What functions are and why they're useful How to troubleshoot programming problems The basic syntax of the JavaScript programming language Introducing JavaScript Learn about the most popular scripting language on the planet. The language that drives millions of interactive web sites, powers fast web servers and can even be used to build desktop applications. In this stage, you'll create your first JavaScript program and learn how to troubleshoot your programming mistakes. Storing and Tracking Information with Variables Learn how to use variables to store information that changes during a program, like the score in a game, or a sales total. You'll also learn about different data types in JavaScript like string, numbers and boolean values. Working With Numbers Numbers are everywhere in programming. You use them to track a player's score in a game, to calculate the cost of shipping a product, or just to count the number of times a "Like" button was clicked on a page. In this section of the course, you'll learn how to do basic math in JavaScript. Making Decisions with Conditional Statements Conditional statements let you control the "flow" of your program. They let you run different code based on conditions in your program. Creating Reusable Code with Functions JavaScript functions are a powerful tool that let you create re-usable chunks of code. They make programming faster, easier and less error-prone. They are also one of the most important concepts in JavaScript programming. Teacher Dave McFarland Dave is a web developer, O'Reilly author, and Treehouse teacher. You can follow him on Twitter @davemcfarland [-]

Online Digital Marketing Course

Red & Yellow School
Online Part time 10 weeks July 2017 South Africa Cape Town Johannesburg + 1 more

In partnership with USB-Ed, our 10-week, fully supported online Digital Marketing course is designed for anyone who wants to kick-start or consolidate their digital marketing knowledge. [+]

Top Online Courses in e-Business. In partnership with USB-Ed, our 10-week, fully supported online Digital Marketing course is designed for anyone who wants to kick-start or consolidate their digital marketing knowledge. Whether you’re a student or professional in the industry, or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills for your career. The course covers digital strategy, how to optimise and use your digital assets to engage your customers, search engine marketing, online advertising, CRM and social media, copywriting for digital, direct marketing and much more. The final research project, based on a brand of your choice, will solidify your learnings, allowing you to put them into practice by formulating a real digital strategy for your brand or business. You’ll walk away confident that you can build on and apply your knowledge in the real world, with hundreds of online best practices, tools and creative marketing ideas in your toolbox to boot. And to help you on your way to digital marketing success, we will give you a FREE copy of the Quirk Digital Marketing Textbook (worth R499). Everything you’ll need to the take over the world of digital marketing in 20 chapters. COURSE OUTLINE The course includes 8 modules and assignments, as well as a final research project: Module 1: Thinking Strategically about Digital Marketing Module 2: Market Research and Content Strategy Module 3: Creating your Digital Assets Module 4: Managing Customer Relationships and Social Media Module 5: Search Engine Marketing Module 6: Online Advertising Module 7: Digital Direct Channels Module 8: Optimising your Digital Campaigns Why should I take this course? This course is ideal for current or aspiring marketers, small business owners and entrepreneurs, professionals wanting to promote their companies online more effectively, and absolutely anyone who is interested in an exciting careers in internet marketing. [-]

Online Email Marketing

Red & Yellow School
Online Part time 5 weeks February 2017 South Africa Johannesburg Cape Town + 1 more

Email Marketing: Foundations and Best-Practice is a 5-week, fully supported online course. This practical, outcomes-based course is designed to guide you through the exciting and cost-effective world of email marketing. [+]

Email Marketing: Foundations and Best-Practice is a 5-week, fully supported online course. This practical, outcomes-based course is designed to guide you through the exciting and cost-effective world of email marketing. Still one of the most relevant forms of digital marketing, email marketing is a CRM tool and one of the digital marketing tactics that, if used correctly, can yield one of the highest returns on investment for your business. Billions of emails are sent every day and it’s important from a business perspective to be able to break through this clutter and connect with customers at their most prolific touch point with the internet – their inbox. Through this course you will learn how to do just that. Covering everything from the pros and cons of email marketing, crafting attention-grabbing mailer designs, and best practices, to setting up and optimizing an email campaign from start to finish. The course ends with a research project where you will set up an email campaign for your brand or business, putting theory into practice. Course Outline The course is broken up into 4 modules: Module 1: Introduction to Email Marketing Module 2: Building an Email List Module 3: Creating Email Content Module 4: Optimising Email Campaigns Why should I take this course? This course is ideal for anyone working in marketing or business who wants to learn how to master the art of email marketing and feel confident in executing large email campaigns. Anyone wanting to create awareness and long-term brand loyalty, or needing to increase sales and conversions through promotions and content marketing will also benefit from this course. There are no formal requirements for the course other than having a basic understanding of the Internet and how it can be used for marketing purposes. [-]

Online Search Engine Optimisation Course

Red & Yellow School
Online Part time 6 weeks August 2017 South Africa Cape Town Johannesburg + 1 more

Search Engine Optimisation 2: Advanced Application, is a 6-week fully supported online course, designed to make you an expert in the vital world of Search Engine Marketing. [+]

Top Online Courses in e-Business. Search Engine Optimisation 2: Advanced Application, is a 6-week fully supported online course, designed to make you an expert in the vital world of Search Engine Marketing. This SEO training offers a deeper exploration into the complex world of SEO and builds on the comprehensive principles laid out in Search Engine Optimisation 1 . This next step in SEO marketing is designed to give you the competitive edge and in-depth knowledge only the experts know. By the end of the course you will have built upon your understanding of search engines, and have advanced skills spanning auditing, keyword research, content optimisation, link building and reporting. The course is highly practical, so that you can immediately apply your learnings as well as explain the theory underlying them. Course Outline The course is broken up into 6 modules over 6 weeks, including a research project, as follows: Module 1: Understanding Search Engines Module 2: Advanced Auditing Module 3: Advanced Keyword Research Module 4: Advanced Content Optimisation Module 5: Advanced Link Building Module 6: Advanced Reporting Why should I take this course? This SEO training course is aimed at those with already-existing knowledge and experience in the world of spiders, indexing and link juice. It is perfect for those seeking to advance their career in search engine marketing, or for digital managers and webmasters seeking a robust, holistic understanding of advanced SEO strategies and techniques. While undertaking Search Engine Optimisation 1 is recommended, it is not a prerequisite to joining this advanced course. [-]

Upper Course In E-commerce: Online Business Model, Purchase And Payment Process, Web Promotion, Customer Loyalty And Legal Environment

INEAF Business School
Online Part time 150  Open Enrollment Spain Spain Online

Symbolized on the Internet, the information society and new technologies, represent a revolution in economic and legal field. The internationalization of operations and overcoming physical boundaries of the state make the Electronic Commerce is configured as one of the most powerful tools that the company has, with ever-increasing importance of trade ... [+]

Symbolized on the Internet, the information society and new technologies, represent a revolution in economic and legal field. The internationalization of operations and overcoming physical boundaries of the state make the Electronic Commerce is configured as one of the most powerful tools that the company has, with ever-increasing importance of electronic commerce and its impact on markets . Therefore, this Advanced Course on Electronic Commerce: Business Model Online, Purchase and Payment Process, Web Promotion, Customer Loyalty and legal environment, is ideal to acquire knowledge that set you in a privileged position in the market. GOALS Know how to define and develop the entire sales process successfully over the Internet. Plans, creates and develops an online business. Improves and optimizes your business online, applying the right techniques. Who should attend business, Advertising Agencies, Marketing and Communication Technicians, Specialists in Electronic Commerce, responsible for sites, perfect for people trained in Business etc.Complemento, LADE, Marketing, Design (both graphical and web) and Informatics. What you up This course will equip students with all technical and theorists in the field of e-commerce knowledge, giving it a solid foundation of all concepts, factors and aspects to consider when working with any online business model. Students will learn to move the variables that influence online marketing to its business strategy, so that it can optimize its resources to adopt at all times the action that best suits the needs of both the company and the Internet object your target audience. Description of Methodology Our method of study is based on the integration of formative factors and the use of new technologies. Our team has set itself the objective of integrating both areas so that our students interact with a VIRTUAL CAMPUS agile and easy to use. A platform designed to facilitate the study, where students get all the necessary support. Our methodology of online learning, fully oriented practice is designed so that students progress through the educational units of the different modules and perform the tasks (Practical activities, questionnaires, case records and assumptions reflection) that he will proposing along the learning path. At the end of their training activity, students will be able to transform academic knowledge in professional knowledge. Evaluation system INEAF training actions are structured in modules, consisting of teaching units, practical activities, seminars, forums and conferences, among others. Each module will be assessed separately according to the results of mandatory and optional tests proposals and valuations tutor. To overcome the various modules students will have to achieve a minimum level of understanding of the theoretical contents and implementing them in practical activities and in our "Supercaso". Resources (Platform Online 3.0, printed material, ...) In our quest to adapt learning philosophy 3.0 and encourage the use of new technological resources in the company, we have developed a Virtual Campus (Online Training Platform 3.0) exclusive art with a functional and innovative design. Among the tools available you will find: tutoring service, chat, messaging and virtual study tools (examples, practical activities -of calculation, reflection, development, etc., video examples and video tutorials plus "supercasos", covering modules complete and offer the students an overview on specific matters). The students will have unlimited access to the contents printed manuals in addition with the theoretical contents of each module, which will serve as support to complete their training. [-]

E-Marketing

National University, School of Business and Management
Online Part time September 2017 USA USA Online

A survey of direct marketing principles and techniques, this course includes direct mail, catalogs, telemarketing, direct response print and broadcast media, Internet marketing, database marketing, and interactive marketing. [+]

Top Online Courses in e-Business. A survey of direct marketing principles and techniques, this course includes direct mail, catalogs, telemarketing, direct response print and broadcast media, Internet marketing, database marketing, and interactive marketing. It discusses in detail the emerging direct marketing technologies that bring direct marketing out of the back room and into the marketing mainstream. [-]